{
  "report": "What an Amazon Agency Actually Costs",
  "type": "pricing",
  "url": "https://www.shortlistreport.com/article/amazon-agency-cost",
  "question": "How much does an Amazon agency cost?",
  "engine": "ChatGPT",
  "sampleSize": 120,
  "answersQuotingPrice": 69,
  "windowStart": "2026-08-08",
  "windowEnd": "2026-08-18",
  "published": "2026-08-08",
  "updated": "2026-08-18",
  "publisher": "The Shortlist Report",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "note": "answers = sampled answers quoting this pricing model, counted once each. typical_low/high are MEDIANS of the quoted low and high bounds; spread_low/high are the 10th and 90th percentiles. Not quotes, not a rate card — a count of what an AI assistant stated when asked.",
  "models": [
    {
      "model": "monthly_retainer",
      "label": "Monthly retainer",
      "unit": "$/month",
      "answers": 68,
      "share": 56.7,
      "low": 1500,
      "high": 9000,
      "spreadLow": 1000,
      "spreadHigh": 25000,
      "display": "$1,500–$9,000",
      "spread": "$1,000–$25,000"
    },
    {
      "model": "percent_of_spend",
      "label": "Percentage of ad spend",
      "unit": "% of spend",
      "answers": 54,
      "share": 45,
      "low": 10,
      "high": 20,
      "spreadLow": 10,
      "spreadHigh": 20,
      "display": "10%–20%",
      "spread": "10%–20%"
    },
    {
      "model": "percent_of_revenue",
      "label": "Percentage of revenue",
      "unit": "% of revenue or GMV",
      "answers": 45,
      "share": 37.5,
      "low": 3,
      "high": 8,
      "spreadLow": 3,
      "spreadHigh": 8,
      "display": "3%–8%",
      "spread": "3%–8%"
    }
  ]
}