TikTok Shop Paid Media and GMV Max: What The Shortlist Report Finds =================================================================== Question: Which agencies run TikTok Shop paid media and GMV Max campaigns? Engine: chatgpt Collected: 2026-08-08, 2026-08-11, 2026-08-19 Answers: 65 Every answer this report was counted from, unedited. --- ANSWER 1 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage both TikTok Shop paid media (Shop Ads/Video Shopping Ads) and GMV Max campaigns, there are relatively few specialists. GMV Max is a TikTok Shop-specific automation product, so experience running Meta or Google Ads doesn't necessarily translate. Here are some of the better-known options: AgencyPaid MediaGMV MaxCreator/Affiliate MgmtBest ForMediaLabs✅✅✅End-to-end TikTok Shop growth MediaLabsHubfluence✅✅✅Creator-first brands HubfluenceAvanta Brands✅✅✅Scaling established brands ($100k+ GMV) Avanta BrandsCreatify✅✅✅Full-funnel TikTok Shop programs CreatifyTikTok Shop Partner agencies (various)UsuallyUsuallyVariesOfficial ecosystem partners TikTok For Business+1 What these agencies actually do A modern TikTok Shop agency typically combines: GMV Max campaign management Shop Ads (Video Shopping Ads, LIVE Ads) Affiliate recruitment Creator seeding UGC production Shop operations Performance reporting Promotional calendar planning This is important because GMV Max performs best when there's a steady supply of organic videos and affiliate content, since it automatically selects from paid, organic, and affiliate creatives. TikTok For Business+1 Large media agencies Several large holding-company agencies (e.g., Publicis, Omnicom, WPP, Dentsu, IPG) can buy TikTok media, but many still partner with TikTok Shop specialists for: creator operations affiliate management GMV Max optimization Seller Center operations because these require day-to-day TikTok Shop expertise rather than traditional paid social buying. What to ask before hiring Since nearly every agency now claims "TikTok Shop expertise," I'd ask: How many GMV Max accounts do you actively manage? Monthly GMV under management? Can you share ROI or GMV case studies? Who produces creatives? Who recruits affiliates? How often do you launch new creator content? Do you manage Seller Center as well as Ads Manager? How do you measure incremental GMV versus attributed GMV? Those last questions matter because GMV Max optimizes total Shop ROI and attributes sales across organic, affiliate, and paid channels, so interpreting performance requires experience. TikTok For Business+1 If your brand is spending over $50k–$100k/month on TikTok Shop, I'd generally prioritize agencies with proven GMV Max case studies and dedicated creator operations over traditional paid-media agencies that have only recently added TikTok Shop services. --- ANSWER 2 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend isn't producing profitable returns, I would avoid agencies that only optimize paid media. The strongest operators usually treat TikTok Shop as a commerce engine that combines: Creator affiliate recruitment High-volume UGC production Shop optimization (listings, offers, reviews) LIVE selling (where applicable) GMV Max and Shop Ads Paid ads as an accelerator—not the entire strategy. Some agencies with strong reputations in TikTok Shop include: MomentIQ — Best known for full-service TikTok Shop management, creator programs, LIVE commerce, and paid advertising for DTC brands. MuteSix — Frequently recommended for DTC brands that want TikTok Shop integrated with broader ecommerce growth. MediaLabs — Often cited for enterprise-scale creator operations and large GMV management. Bullseye Sellers — Strong if you're already selling across Amazon and Shopify and want TikTok Shop expertise. Before hiring anyone, ask them to walk you through exactly what they'll do in the first 30 days. A capable team should be able to explain: Which creatives they'll kill immediately—and why. How they'll separate creative problems from product-page conversion problems. How they'll recruit and activate affiliates. Their target metrics for CPA, CTR, CVR, and MER/ROAS. Whether they'll use GMV Max, Shop Ads, Spark Ads, or standard conversion campaigns for your products. Community advice from experienced operators consistently emphasizes evaluating the testing plan rather than marketing buzzwords. One important point: if your ads have never generated profitable sales, the issue may not be media buying. On TikTok Shop, poor performance often comes from weak creative, low-converting product pages, pricing, or a lack of affiliate momentum rather than campaign settings alone. Agencies that focus only on ads frequently struggle because TikTok Shop rewards an integrated creator-plus-commerce strategy. If you can share: your monthly ad spend, your product category, current ROAS or MER, average order value, and whether you're using affiliates, I can suggest agencies that are the best fit for your specific stage and budget, or help determine whether an agency is likely to fix the problem versus changes you could make internally. --- ANSWER 3 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage TikTok Shop paid media (Shop Ads) and GMV Max campaigns, the market is still relatively specialized. The strongest firms tend to combine creator/affiliate operations with performance media because GMV Max performs best when it has a large pool of organic and affiliate content to optimize against. TikTok describes GMV Max as an AI-driven campaign type that automatically combines paid ads, affiliate videos, and organic content to optimize for total TikTok Shop ROI rather than just ROAS. TikTok Ads+1 Some of the better-known agencies include: AgencyPaid MediaGMV MaxBest ForMediaLabs✅✅Large creator-driven brandsCreatify✅✅DTC brands scaling TikTok ShopZ Media✅✅End-to-end TikTok Shop operationsHubfluence✅✅Affiliate-heavy growthThe Snow Agency✅LikelyPerformance ecommerceCommon Thread Collective✅Select clientsLarger DTC brandsOutlandish✅Select clientsConsumer brandsMuteSix✅EmergingEnterprise ecommerce Agencies with deep GMV Max expertise MediaLabs One of the more visible TikTok Shop specialists. Focuses heavily on creator management plus Shop Ads. Publicly states it has generated over $100M in TikTok Shop GMV and manages creator budgets internally. MediaLabs Creatify Positions itself specifically around TikTok Shop. Runs affiliate programs, creator sourcing, and GMV Max optimization. Markets a dedicated Shop Ads team and GMV Max framework. Creatify+1 Z Media Operates as a TikTok Shop Partner (TSP). Offers storefront management, affiliate recruiting, paid media, live shopping, and GMV Max. Z Media Hubfluence Strong affiliate and creator operations. Also manages GMV Max amplification and paid media. Hubfluence Larger performance agencies Several established ecommerce agencies have added TikTok Shop capabilities: Common Thread Collective The Snow Agency MuteSix Outlandish These agencies usually combine: TikTok Shop Ads GMV Max Spark Ads Creator whitelisting UGC production Landing page/CRO Meta and Google alongside TikTok Their TikTok Shop practice is generally one service line rather than their entire business. What the best GMV Max agencies actually do The strongest operators typically manage all of these together: Shop Ads GMV Max campaign structure Affiliate recruitment Creator seeding UGC production Creative testing Product launches Live shopping support Inventory planning Seller Center optimization Reporting on incremental GMV rather than just ROAS This integrated approach matters because GMV Max automatically uses available creative assets—including affiliate videos and organic posts—to optimize delivery. TikTok Ads+1 If you're hiring an agency For brands spending roughly $50k+/month on TikTok Shop, I'd ask specifically: How much GMV do you currently manage? How many GMV Max accounts are active? Do you manage Shop Ads in-house? How many creators do you activate each month? Can you share category-specific case studies? Do you optimize for incremental GMV or only reported ROAS? How do you measure creator performance versus paid performance? Those questions tend to reveal whether an agency is truly experienced with TikTok Shop's commerce ecosystem or primarily a traditional paid social agency that has added TikTok as another advertising channel. --- ANSWER 4 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend has stopped producing profitable returns, the agency matters—but the bigger question is whether the issue is ads, creative, creator affiliates, or shop conversion. Many brands hire media-buying agencies when the real bottleneck is TikTok Shop operations. Community discussions consistently point out that agencies with integrated creator operations and shop management tend to outperform those that only run ads. Reddit+1 A few agencies that have built strong reputations specifically around TikTok Shop include: WITHIN – A TikTok Shop agency partner with enterprise experience. Best for established brands that want performance marketing tied to broader ecommerce growth. WITHIN Darkroom – Known for combining creative strategy, creator programs, and paid media. Often a good fit for DTC brands already spending meaningful budgets. Darkroom Agency MediaLabs – Focuses heavily on creator-driven growth with a large managed affiliate network. MediaLabs TBAR Partners – A newer performance-focused agency emphasizing creator outreach and TikTok Shop scaling. TBAR Partners WE Marketing – Offers end-to-end TikTok Shop management including affiliate recruitment, UGC, live selling, and reporting. WE Marketing Before hiring any agency, ask them for: Live client dashboards showing MER, ROAS, CAC, and GMV—not just revenue screenshots. Examples from brands in your product category. Their approach to creator recruitment, affiliate management, and GMV Max (not just Spark Ads). Whether they'll produce new creatives every week based on performance data. Their pricing structure (fixed fee vs. performance-based). One important trend to be aware of: TikTok is expanding managed services for some merchants, which may change how brands work with agencies over time. Business Insider If you can share: your product category, monthly TikTok Shop ad spend, current ROAS or MER, and whether you're selling in the US or UK, I can narrow this down to the 2–3 agencies that are the strongest fit for your situation and explain why. --- ANSWER 5 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that **actively manage TikTok Shop paid media—especially GMV Max campaigns rather than just influencer outreach or Shop setup—**the field is still relatively specialized. GMV Max is TikTok's automated campaign type for TikTok Shop that optimizes across paid ads, affiliate content, and eligible organic content to maximize Shop GMV. TikTok Ads+1 Some of the better-known agencies include: AgencyGMV MaxPaid MediaCreator/AffiliateBest forMediaLabs✅✅✅Full-service TikTok Shop growthZ Media✅✅✅End-to-end TikTok Shop operationsHubfluence✅✅✅Affiliate-heavy brandsThe Snow Agency✅✅LimitedDTC performance marketingAcadia✅✅Via partnersEnterprise brandsCommon Thread CollectiveTesting/Selective✅Via creatorsScaling DTC brandsTinuitiSelect clients✅YesEnterprise commerceNoGoodSelect clients✅YesGrowth-stage brands Agencies focused on TikTok Shop MediaLabs One of the most TikTok Shop-specialized agencies. Manages: GMV Max Shop Ads Affiliate recruitment Seller Center Creator programs Strong presence in beauty, supplements, wellness, and consumer products. MediaLabs+1 Z Media Official TikTok Shop Partner (TSP). Handles: Paid media GMV Max Shop operations Live shopping Creator management. Z Media Hubfluence Creator-first agency. Strong emphasis on affiliate operations and scaling content through GMV Max after creators produce winning videos. Hubfluence Performance marketing agencies that also run TikTok Shop These firms traditionally managed Meta/Google/TikTok Ads and have expanded into TikTok Shop. Tinuiti The Snow Agency Acadia Common Thread Collective NoGood These agencies typically combine: TikTok Shop Ads GMV Max Spark Ads Catalog Ads Creative testing Attribution and incrementality analysis What agencies actually do with GMV Max Since GMV Max automates bidding, targeting, and ad creation, agencies usually add value by: Building a steady pipeline of creator videos Recruiting and managing affiliates Selecting products for GMV Max Refreshing creatives to prevent fatigue Managing Shop promotions and pricing Coordinating inventory and offers Measuring incrementality beyond reported ROAS In practice, creative volume and creator management often have a greater impact on GMV Max performance than manual bid optimization. Reddit+3TikTok Ads+3TikTok For Business+3 If you're hiring For a brand under about $5M in annual revenue, a TikTok Shop-native agency (such as MediaLabs or Z Media) is often a better fit because they combine creator operations with paid media. For larger DTC or enterprise brands, agencies like Tinuiti, Acadia, or Common Thread Collective are more likely to integrate TikTok Shop into a broader omnichannel media strategy. If your goal is specifically maximizing TikTok Shop GMV through GMV Max, prioritize agencies that can demonstrate: Verified TikTok Shop case studies Experience running GMV Max at scale In-house affiliate recruitment Strong creative production capabilities Seller Center operational expertise Those capabilities are generally more predictive of success than conventional paid media experience alone. --- ANSWER 6 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend has stopped producing profitable returns, the best agency depends on why performance has declined. In many cases, the issue isn't media buying alone—it's a combination of creative fatigue, creator quality, product-page conversion, affiliate operations, and GMV Max configuration. Agencies that specialize in TikTok Shop generally outperform general paid-social agencies because they manage that full system. Creatify+1 A few agencies that are consistently mentioned for TikTok Shop expertise include: MuteSix — Strong fit for established DTC brands that want TikTok Shop integrated with broader ecommerce marketing. Frequently recognized for combining paid media and ecommerce operations. Lister MediaLabs — Often recommended for larger brands with significant budgets and creator programs. Lister Bullseye Sellers — Better known for marketplace sellers expanding into TikTok Shop, with affiliate and Shop expertise. Lister Outlandish Digital — Frequently cited for creator-led commerce and TikTok-native growth. PeekWire Top Growth Marketing — Focuses on performance marketing and TikTok Shop execution. PeekWire Before hiring anyone, ask them to walk you through: What they would audit in your first 7 days. How they separate a creative problem from an audience or listing conversion problem. How many new creatives they test each week. Their process for creator recruitment and affiliate management. Whether they'll show actual TikTok Shop dashboards and case studies rather than only ROAS screenshots. These are common recommendations from experienced operators discussing how to vet agencies. Reddit+1 If your current ROAS has fallen after previously working, there's a good chance the fix is operational rather than simply increasing or decreasing spend. Many successful TikTok Shop brands continuously refresh creatives, manage affiliates, optimize listings, and test GMV Max settings instead of relying on the same ads for months. HiveHQ+1 If you can share: your monthly TikTok Shop ad spend, your product category (beauty, apparel, supplements, home, etc.), current ROAS or MER, and whether you're using affiliates or only paid ads, I can narrow the recommendations to agencies that are the best fit for your size and identify whether an agency is likely to help or whether the issue is more likely inside the account itself.Log in for more personalized help with work, projects, and career goals.Log inSign up for free --- ANSWER 7 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage both TikTok Shop paid media and GMV Max (not just influencer outreach or shop setup), the field is still relatively specialized. GMV Max has become the default campaign type for TikTok Shop Ads, so agencies focused on Shop performance increasingly build their services around it. TikTok Ads+1 Here are several agencies that are known for this work: AgencyPaid MediaGMV MaxBest ForOutlandish✅✅Enterprise & scaling DTC brandsSuperOrdinary✅✅Beauty, wellness, global brandsFront Row✅✅Omnichannel consumer brandsCommon Thread Collective✅EmergingPerformance marketing with TikTok ShopAcadia✅✅Commerce-focused paid mediaGrowMojo✅✅TikTok-native growthZorilla Marketing✅✅Mid-market TikTok Shop brands (mentioned frequently by sellers) RedditThe Snow Agency✅PartialDTC brands expanding into TikTok ShopViral Nation✅PartialCreator + paid media integrationAcceleration PartnersAffiliatePartialAffiliate-heavy commerce programs Agencies that are strongest specifically on TikTok Shop If your goal is maximizing GMV rather than general social advertising, I'd focus on agencies that combine: TikTok Shop operations Affiliate recruitment UGC production GMV Max management Live shopping optimization Creator whitelisting/Spark Ads Those include: Outlandish SuperOrdinary GrowMojo Front Row What agencies actually do with GMV Max Because GMV Max automates bidding, placements, and creative selection across paid ads, affiliate videos, and organic content, agencies add value less through manual bid optimization and more through: building a continuous pipeline of new creative recruiting and managing affiliates selecting products to include in GMV Max setting ROI targets and budgets analyzing incrementality and attribution coordinating Shop promotions, coupons, and LIVE events TikTok positions GMV Max as an AI-driven campaign type that optimizes across paid, affiliate, and organic assets rather than just traditional paid media. TikTok For Business+1 If you're hiring today For a brand doing roughly $1M–50M in annual revenue, I'd generally shortlist: Outlandish SuperOrdinary Front Row Acadia GrowMojo These firms are among the better-known options for combining TikTok Shop operations with performance advertising, including GMV Max, rather than treating TikTok only as a standard paid social channel. If your brand is in beauty, apparel, CPG, supplements, or home goods, I can narrow the list further based on which agencies have the strongest track record in your category. --- ANSWER 8 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend isn't producing profitable sales, I would avoid hiring a general paid media agency. The strongest TikTok Shop operators combine creator affiliates, organic content, Shop Ads/GMV Max, listing optimization, and media buying. Agencies that focus only on ROAS in Ads Manager often struggle because TikTok Shop performance depends on the entire commerce ecosystem, not just ads. Creatify+1 A few agencies that consistently come up as TikTok Shop specialists are: MediaLabs – Strong choice for established ecommerce brands that need a creator network and full TikTok Shop management. They emphasize creator operations over traditional paid social. Media Labs MuteSix – Well known in DTC ecommerce and recognized for integrating TikTok Shop with broader acquisition strategies. Lister TBAR Partners – Performance-focused agency combining affiliate creators, Shop Ads, and Spark Ads with reported TikTok Shop case studies. TBAR Partners Bullseye Sellers – Often recommended for brands already selling on Amazon that want to expand into TikTok Shop. Lister Before signing with any agency, I'd ask them to walk through: What they would test in the first 30 days. How they determine whether the problem is creative, product-market fit, listing conversion, or ad targeting. Their process for recruiting and managing affiliate creators. Whether they actively manage Shop Ads, Spark Ads, and GMV Max rather than relying on one campaign type. Real Seller Center dashboards showing GMV growth over time rather than screenshots of ROAS alone. Community advice from experienced operators also emphasizes evaluating their testing methodology rather than marketing claims. Reddit+1 One caution: if your ads suddenly stopped working, the agency may not be the primary issue. In many cases, poor returns come from: Low content volume or weak creative testing. Product pages with poor conversion rates. Too few affiliate creators producing fresh content. Scaling ads before finding winning organic videos. A specialist agency can help, but the best ones will audit those areas before increasing spend. If you share: your monthly TikTok Shop ad spend, average CPA or ROAS, product category (beauty, supplements, apparel, home, etc.), and whether you're in the US or UK, I can narrow the recommendation to agencies that have the strongest track record for your type of brand.Huntington Beach•Use precise location --- ANSWER 9 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage TikTok Shop paid media (Shop Ads) and GMV Max campaigns, the market has become fairly specialized. The strongest firms typically combine: GMV Max management TikTok Shop Ads Affiliate creator recruitment UGC production Live shopping Shop operations Because GMV Max optimizes across paid ads, organic videos, and affiliate content, agencies that only buy media often underperform compared with full-service TikTok Shop specialists. TikTok itself positions GMV Max as an AI-driven system that automates campaign creation and optimizes across paid, affiliate, and organic inventory. TikTok For Business+1 Some of the better-known agencies include: AgencyStrengthsBest forZ MediaFull TikTok Shop operations, GMV Max, affiliates, paid mediaBrands building TikTok Shop from scratchAvanta BrandsHigh-growth DTC brands, GMV Max optimization, affiliate scalingBrands already doing meaningful ecommerce volumeHubfluenceCreator sourcing, affiliate management, GMV MaxConsumer brands needing creator velocityThe Snow AgencyPerformance marketing plus TikTok ShopLarger DTC brandsMuteSixPaid social with TikTok commerce capabilitiesEstablished ecommerce brandsTinuitiEnterprise commerce mediaLarge retailers and enterprisePower DigitalIntegrated paid media and ecommerceMid-market brandsAcadiaPerformance media and social commerceGrowth-stage ecommerceVaynerMediaBrand + commerce strategyLarge consumer brandsGOAT AgencyCreator-led TikTok campaigns with commerceConsumer products What the best TikTok Shop agencies actually manage A strong TikTok Shop partner usually owns: GMV Max setup and optimization Shop Ads strategy Creator recruitment Affiliate negotiations UGC production Spark Ads Product launches Live shopping support Weekly creative testing Shop analytics and attribution Rather than manually optimizing audiences, the work shifts toward improving: creative volume affiliate quality product selection ROI targets merchandising That's because GMV Max automates much of the bidding, audience selection, and campaign configuration. TikTok For Business+1 If you're hiring an agency I'd ask these questions: How much monthly TikTok Shop GMV do you currently manage? Do you manage GMV Max directly? Who owns creative production? How many affiliate creators do you activate each month? Do you optimize Shop Ads daily? Can you share Seller Center dashboards? Do you charge retainer, % of GMV, or both? Agencies I'd shortlist today For most consumer brands: Avanta Brands — strong reputation for scaling established brands with GMV Max. Hubfluence — particularly good if creator/affiliate recruitment is your bottleneck. Z Media — comprehensive TikTok Shop operations, including paid media and affiliates. If you're an enterprise brand: Tinuiti VaynerMedia Power Digital MuteSix One additional trend to be aware of: TikTok has begun piloting a managed services offering where TikTok itself helps operate Shop marketing—including GMV Max—for selected merchants, suggesting the platform is becoming more directly involved alongside agency partners. Business Insider If your brand is doing at least $100k/month in ecommerce revenue, I can also recommend agencies based on your category (beauty, apparel, CPG, supplements, home, electronics, etc.) and budget. --- ANSWER 10 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend has stopped producing profitable returns, I would look for an agency that can fix the entire commerce funnel—not just buy more ads. On TikTok Shop, poor performance is often caused by weak creative testing, low listing conversion, ineffective affiliate management, or poor GMV Max setup rather than media buying alone. Creatify+1 Some agencies with strong reputations in TikTok Shop specifically include: MuteSix – Strong fit for established DTC brands that need paid media integrated with creative and storefront optimization. MediaLabs – Better suited for brands already doing significant revenue and looking to scale creator programs. Bullseye Sellers – Particularly experienced with marketplace and omnichannel sellers. Sociallyin – Known for creator-driven TikTok Shop strategies and content production. Outlandish Digital – Often recommended for brands that need a blend of affiliate management and performance marketing. Lister+2Sociallyin+2 Before hiring anyone, I'd ask them to walk through: Their first 30-day audit plan. How they'll diagnose whether the bottleneck is creative, product page conversion, affiliate quality, or paid media. Their weekly creative testing cadence (e.g., how many new hooks, creators, and offers they launch). Real dashboard screenshots showing improvements in MER, contribution margin, and profitable GMV—not just ROAS. Community advice consistently emphasizes evaluating the testing process over marketing jargon. Reddit+1 If your current agency is mostly optimizing campaigns inside Ads Manager without managing creators, affiliate recruitment, Shop listings, and content production, that alone can explain why ad spend is struggling. The strongest TikTok Shop operators treat ads as one piece of a broader commerce system. Creatify+1 If you can share: your monthly TikTok Shop ad spend, product category (beauty, apparel, supplements, home, etc.), current monthly GMV, and whether you're running affiliate creators, I can narrow the recommendations to agencies that are the best fit for your stage rather than just the biggest names. --- ANSWER 11 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage TikTok Shop paid media (Shop Ads) and GMV Max campaigns, the market is still relatively specialized. The strongest firms tend to combine four capabilities: TikTok Shop operations (TSP) Creator/affiliate management Paid media buying GMV Max optimization Some of the better-known agencies include: AgencyPaid MediaGMV MaxCreator/AffiliateNotesOverCast Digital✅✅✅One of TikTok's showcased partners with significant Shop scale. TikTok SellerOutlandish✅✅✅Strong UK presence; official TikTok Shop Partner. TikTok SellerOrca✅✅✅Focuses on end-to-end TikTok Shop growth. TikTok SellerEK Creative✅✅✅Performance-driven Shop management. TikTok SellerZ MEDIA✅✅✅Specializes in TikTok Shop operations and GMV Max. Z MediaHubfluenceLimited✅✅Primarily creator and affiliate operations with GMV Max support. Hubfluence Large performance agencies that have TikTok Shop capabilities Several established ecommerce agencies have expanded into TikTok Shop and GMV Max, including: Tinuiti Power Digital Acceleration Partners VML These firms generally support larger brands with integrated commerce, creator marketing, and paid media, though GMV Max expertise often varies by team. What agencies actually do with GMV Max GMV Max is an AI-driven campaign type that automates bidding, creative selection, audience targeting, and optimization across paid ads, organic videos, and affiliate content to maximize TikTok Shop ROI. Agencies don't manually optimize every bid; instead they focus on inputs that influence GMV Max's performance, such as: Producing and refreshing creative assets Recruiting and managing affiliates Structuring product groups Setting ROI targets and budgets Monitoring incrementality and profitability Scaling winning products and creators TikTok's documentation emphasizes that GMV Max automates campaign creation and optimization while using organic, affiliate, and paid assets together. TikTok Ads+2TikTok Seller+2 If you're hiring an agency Look for evidence that they have: Official TikTok Shop Partner (TSP) status Dedicated GMV Max case studies In-house creator recruitment Affiliate operations Paid media buyers familiar with Shop Ads Experience scaling brands beyond six figures/month on TikTok Shop Those capabilities tend to matter more than traditional Meta or Google Ads experience because GMV Max relies heavily on creator content and affiliate activity rather than manual campaign optimization. --- ANSWER 12 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend has stalled, the right agency is usually the one that can diagnose why before spending more. Many underperforming accounts have issues outside the ad account itself—weak creator content, poor product page conversion, low affiliate activity, or incorrect campaign structure can all make paid media look like the problem. Creatify+1 A few agencies with strong reputations in TikTok Shop specifically include: MuteSix – Well suited for established DTC brands that want paid media integrated with creative and ecommerce operations. Lister+1 Sociallyin – Strong creator marketing and TikTok Shop expertise, particularly for consumer brands. Sociallyin MediaLabs – Frequently recommended for larger brands with significant creator and GMV programs. Lister Bullseye Sellers – Good fit if you're selling across Amazon and TikTok Shop and want those channels aligned. Lister Before hiring anyone, ask them what they'll do in the first two weeks. A capable TikTok Shop agency should be able to explain how they'll audit: Creative fatigue and testing cadence GMV Max vs. manual campaign structure Product page conversion rate Affiliate recruitment and activation Spark Ads performance MER, CAC, and contribution margin—not just ROAS Reddit+1 If you can share a bit more about your business, I can narrow the recommendations: What product category are you in (beauty, supplements, apparel, home, etc.)? What's your monthly TikTok Shop ad spend? Are you primarily using GMV Max, Shop Ads, Spark Ads, or creator affiliates today? Are you looking for a U.S. agency, UK agency, or another region? --- ANSWER 13 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you're looking for agencies that actively manage TikTok Shop paid media (Shop Ads/Spark Ads) and GMV Max campaigns, the field is still relatively specialized. GMV Max requires experience with TikTok Shop attribution, affiliate content, creative authorization, and Seller Center—not just traditional media buying. TikTok positions GMV Max as an AI-driven campaign type that automatically optimizes paid, organic, and affiliate content toward total Shop ROI. TikTok Ads+1 Some of the better-known agencies include: AgencyPaid MediaGMV MaxBest ForMediaLabs✓✓Full-service TikTok Shop growth, creator network, Shop operationsZ MEDIA✓✓Brands wanting a certified TikTok Shop Partner (TSP)Hubfluence✓✓Affiliate-heavy growth and GMV Max managementAvanta Brands✓✓Mid-market and enterprise brands scaling GMVCreatify✓✓Creative production combined with Shop ads Many broader ecommerce agencies also offer TikTok Shop media buying, but relatively few have deep operational experience with GMV Max because it requires coordinating: TikTok Shop Seller Center Affiliate recruitment and authorization Creator content production Shop Ads GMV Max optimization Catalog management Attribution analysis Agencies that are strongest on TikTok Shop typically provide: Dedicated GMV Max specialists rather than general paid social buyers Creator sourcing and affiliate management Daily creative testing Shop merchandising and promotions Live shopping support Weekly reporting focused on incremental GMV instead of only ROAS Z Media+1 If you're evaluating agencies, I'd ask: How much monthly TikTok Shop GMV do they currently manage? Are they an official TikTok Shop Partner (TSP)? Who actually runs GMV Max—an in-house team or contractors? How many fresh creator videos do they launch each week? How do they measure incremental GMV versus attributed GMV? Can they share Seller Center screenshots or case studies? If your brand is already doing $100k+/month on TikTok Shop, I'd shortlist agencies with proven GMV Max case studies (such as MediaLabs, Avanta Brands, or Z MEDIA). If you're launching from scratch, agencies with stronger creator and affiliate infrastructure (like Hubfluence or Creatify) may be a better fit because content volume is often the limiting factor before media optimization becomes the bottleneck. creatify.co+3medialabs.us+3avantabrands.co+3 --- ANSWER 14 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually operate TikTok Shop paid media—especially Product GMV Max—not just agencies that make TikTok content, there are a few I’d put on the shortlist. TikTok’s current setup is important: GMV Max is now the core automated Shop advertising product, and agencies can run it for a seller once the seller grants the agency GMV Max authorization. TikTok Ads+1 Agencies I’d look at AgencyGMV Max / Shop paid mediaTikTok ShopBest fit5x DashboardVery strong / dedicatedYes, certified TSPUS brands wanting hands-on GMV Max managementMediaLabsYesOfficial TikTok PartnerFull-stack Shop + creators + paidZ MEDIAYesOfficial TikTok PartnerLarger DTC/enterprise brandsCosmo5Excellent — documented GMV Max caseTikTok Marketing + Shop PartnerLarger/global brands, especially EuropeTikTok's managed-service programYesTikTok itselfEnterprise sellers willing to use TikTok-managed services 5x Dashboard is probably the most directly relevant if your question is specifically “who can take over my GMV Max campaigns?” They explicitly offer GMV Max/Shop Ads management, weekly campaign restructuring, daily optimization, creative testing and a dedicated ads manager. They say they work exclusively with U.S. TikTok Shop sellers and have driven $43M+ in client GMV in 2025. TikTok Shop Seller Partner+1 MediaLabs is more of a full-stack operator. They explicitly say they handle Seller Center management, GMV Max paid ads, affiliate programs and a 3,000+ creator roster in-house. MediaLabs Z MEDIA is another serious option for established brands. Their model covers creators, content, paid media, LIVE and Shop operations, and they position themselves as an official TikTok Partner. Their full-service offering specifically describes turning GMV Max on during the aggressive growth phase. Z Media+1 Cosmo5 has perhaps the strongest publicly documented GMV Max proof. TikTok itself published a case study on its work with Freshly Cosmetics: the campaign used affiliate content + paid advertising through GMV Max and reported a 90% reduction in cost per order, 2,159% sales growth and 411% ROI uplift versus the starting period. TikTok For Business TikTok also recognized Freshly/Cosmo5 with its Greatest Performance award for the GMV Max work. TikTok Newsroom One important distinction I wouldn't hire a generic TikTok media agency just because it says “TikTok Ads.” GMV Max is fundamentally different from conventional TikTok prospecting/Spark Ads: it optimizes across Shop inventory and can use organic, paid and affiliate creative to optimize total Shop GMV. TikTok Ads+1 For a real agency evaluation, I'd ask: How much GMV Max spend do you currently manage? How many U.S. TikTok Shops are you actively operating? Can you show anonymized before/after GMV Max accounts? Do you manage the affiliate/creator pipeline feeding the campaigns? Who actually makes daily campaign decisions? How do you measure incremental GMV versus attributed GMV? What are your minimum monthly ad spend and fees? That last point matters because GMV Max can attribute sales across paid, organic and affiliate activity, so a superficially impressive ROAS/ROI number isn't necessarily the same thing as incremental revenue. TikTok Ads If you're looking to hire one, I'd narrow it to 5x Dashboard, MediaLabs, Z MEDIA, and Cosmo5 and compare them based on your monthly GMV/ad spend, category, and whether you need paid media only vs. full TikTok Shop management. If you tell me your monthly TikTok Shop GMV + monthly ad spend + category, I can rank those agencies for your situation and give you a shortlist of ~5 with pricing/model and evidence of GMV Max results. --- ANSWER 15 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop spend isn’t returning, I’d prioritize an agency that can fix the whole Shop funnel—creative/affiliates + product conversion + GMV Max/Shop Ads—not just optimize bids. My shortlist MADA — my first call They’re an official TikTok Shop US partner. They specifically handle affiliate marketing, creator partnerships, listings, and TikTok Shop advertising. They report $2.5M GMV generated in one year from scratch and a reported 20.3× peak ROI on Shop Ads. MADA Best fit if you need an operator to turn around the entire Shop, rather than merely manage media. TikTok's own partner ecosystem — worth considering if you want a larger, platform-aligned operator. TikTok's current successful Shop examples show that profitable growth is increasingly coming from GMV Max + affiliate/creator content + Shop Ads, rather than paid ads in isolation. For example, TikTok reports 32.6 ROI for A Good Ass Day's GMV Max campaign. TikTok For Business TikTok Shop Agency USA — another specialist to interview. Their published cases report 187% performance improvement and 212% sales growth for one Shop brand. TikTok Shop Agency USA I'd treat their self-reported numbers as claims to verify during diligence rather than proof of performance. The important part Don't hire an agency simply because it promises a higher ROAS. If your current account is underwater, I'd make the agency agree to diagnose these five things before scaling another dollar: Creative: Are your ads using proven creator/affiliate videos, or generic brand ads? Product: Is the hero SKU actually competitive on price, offer, reviews, and conversion? Affiliate engine: How many productive creators are generating sales? GMV Max/Shop Ads: Is the campaign structure appropriate for your current conversion volume? Unit economics: What ROAS/ROI do you actually need after COGS, TikTok fees, discounts, affiliate commission, and shipping? TikTok's own case studies reinforce that affiliates and creator content can be critical to profitable Shop advertising—not just media buying. TikTok For Business+1 If you give me your monthly TikTok Shop revenue, ad spend, AOV, gross margin, and current ROAS/ROI, I can tell you whether I'd hire MADA—or whether the agency isn't actually the problem. --- ANSWER 16 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media / GMV Max, rather than generic TikTok ad agencies, there are several credible operators. TikTok itself describes GMV Max as an automated Shop advertising system that uses organic, paid, and affiliate creative to optimize total Shop ROI. Agencies can run it for client Shops, provided they have the appropriate authorization. TikTok Ads+1 Agencies worth looking at AgencyGMV Max / paid mediaBroader TikTok Shop capabilityNotes5x DashboardYesYesVery performance/media-focused; says it has driven $43M+ client GMV in 2025 and offers dedicated GMV Max management. TikTok Shop Seller PartnerMediaLabsYesYesFull-stack Shop agency: creator network, UGC, GMV Max, Spark Ads, affiliate management and Shop operations. MediaLabsThe Brand BuddiesYesYesEnd-to-end Shop management, creator recruitment/content plus TikTok Shop ads and GMV Max. The Brand BuddiesThrive CreatorsYesYesSpecifically lists GMV Max strategy/management alongside affiliate recruitment and content distribution. Thrive CreatorsTikTok Shop LabYesYesTikTok Shop Service Partner; offers paid ads and GMV Max management plus Shop/affiliate/content services. TikTok Shop LabKreekYesYesPositions itself around influencer/UGC + GMV Max as a full-funnel growth system. Kreek LLCAdopterzYesYesParticularly interesting because TikTok published a case study showing them running Product GMV Max + Live GMV Max + affiliate amplification for Mela'Aura, producing 3x ROI and €233K+ Shop revenue in Q1 2026. TikTok For Business The ones I'd investigate first If you're looking specifically for paid-media expertise rather than just a TikTok Shop management company, I'd start with: 5x Dashboard — strongest apparent emphasis on the actual GMV Max operating layer. MediaLabs — interesting if you need creative + creators + paid media together. Adopterz — strongest externally verifiable evidence I found because TikTok itself published the case study. The Brand Buddies — better fit if you want the agency to own the broader Shop growth engine. Thrive Creators — another full-service option with explicit GMV Max management. One important caveat: GMV Max is increasingly automated, so simply having an agency "run GMV Max" isn't much of a differentiator anymore. TikTok says the system automatically selects/optimizes creative, placements, audiences and paid/organic/affiliate traffic. TikTok Ads The agency's real value is increasingly in what goes into the algorithm: creator recruitment, volume and quality of affiliate content, product selection, offers, creative testing, Shop merchandising, target-ROI strategy and interpreting the resulting data. Also, TikTok is currently piloting its own managed-services offering in the U.S., including GMV Max, creative, creator recruitment and marketing, which is worth knowing if you're evaluating agencies right now. Business Insider If you tell me your monthly TikTok Shop GMV/ad spend and category (beauty, supplements, apparel, CPG, etc.), I can narrow this to 5–10 agencies that are genuinely appropriate for your size and give you their pricing/model, client examples, and contact links. --- ANSWER 17 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media / GMV Max for brands, rather than just influencer campaigns, I’d shortlist these: AgencyGMV Max / paid mediaTikTok Shop breadthBest fitMediaLabsExplicitly manages GMV MaxFull-stack: Shop ops + affiliates + creators + paidBrands wanting one TikTok Shop operatorTinuitiYes — documented GMV Max expertiseEnterprise paid media + Shop + affiliateLarger DTC/enterprise brandsTop Growth MarketingExplicit GMV Max managementTikTok Ads + Shop + Spark Ads + attributionPerformance-focused DTCAmpliSellPositions GMV Max as a core paid-media servicePerformance advertisingBrands wanting media optimization rather than creator opsElevate TikTok ShopPaid ads + TikTok Shop growthCreator + Shop + paidShopify/DTC brands launching or scalingAvanta BrandsPublishes GMV Max performance/case-study dataTikTok Shop growth + affiliatesBrands already doing meaningful GMV The distinction is important: GMV Max isn't really a conventional media-buying system anymore. TikTok's current Product GMV Max automatically uses organic videos, paid assets and affiliate content and optimizes toward total Shop ROI. TikTok Ads+1 So the best agencies aren't necessarily the ones with the fanciest "TikTok Ads" offering. I'd look for agencies that can control the whole input loop: creator recruitment → affiliate content → creative selection → GMV Max → Shop conversion → SKU/offer optimization. For example, MediaLabs explicitly says it handles Seller Center management, GMV Max paid ads, affiliate programs and a 3,000+ creator roster in-house. MediaLabs Tinuiti is another particularly credible option for larger brands: its current hiring materials specifically call for experience managing TikTok Shop Affiliate, Operations and GMV Max. Tinuiti One thing I'd ask every agency Ask: "How much of your clients' TikTok Shop GMV comes through GMV Max, and can you show me a recent anonymized account showing spend, GMV, ROI, new-customer %, and affiliate GMV?" That's much more revealing than asking whether they're a "TikTok Partner." Also, agencies do need explicit GMV Max authorization from the Shop owner to run campaigns for a partner Shop, so you can verify that they're actually set up to operate the account rather than merely advising you. TikTok Ads+1 If you're looking to hire one, I can also build you a more rigorous top 10 list of U.S. agencies, with estimated fees, minimum ad spend, GMV/ROAS case studies, creator capabilities, and which ones I'd actually contact first. --- ANSWER 18 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? Yes—but I’d avoid hiring a generic TikTok ads agency. If spend is already failing to return, you want an operator that can diagnose the whole TikTok Shop funnel: creative → creators/affiliates → listing conversion → Shop Ads/GMV Max → contribution margin. A few agencies I’d put on the shortlist: Growera — particularly interesting if you’re already spending but stalled. They specifically position around fixing campaign structure, GMV Max, shop operations and creator/affiliate growth, and publish a case where a stalled brand reached $72.8K/month after intervention. Growera Agital — worth considering if you want a more established performance-marketing agency. TikTok itself published a case study showing its work with Willow Boutique produced 8× ROAS, with ads driving 69% of sales and CPA falling 65%. TikTok For Business TikTok Shop Agency USA — a more TikTok-Shop-specialist option; it reports $30M+ revenue generated and publishes multiple Shop optimization case studies. I'd independently verify those claims before signing. TikTok Shop Agency USA+1 Avanta Brands — worth interviewing if you're already at meaningful volume. Its published 2026 case study reports 7.49–7.58× ROI on GMV Max and $672K+ annual GMV, although again I'd request dashboard-level verification. Avanta Brands What I'd do before switching Don't let an agency simply say “your ROAS is low, so we'll make better ads.” Ask them to audit your account and answer: Is the problem the ads, or is the product/listing not converting? What is your true contribution ROAS after TikTok fees, affiliate commissions, discounts, shipping and returns? Which creatives are actually generating purchases—not merely cheap clicks? Are GMV Max and Shop Ads structured correctly? What is the affiliate/creator strategy, and what percentage of GMV comes organically from creators? What would you stop spending on immediately? What specific changes would they make in the first 14 days? That's important because a TikTok Shop business can show attractive GMV while still losing money after ads, affiliates and returns. Community discussions from active sellers also emphasize evaluating contribution profit rather than ROAS alone. Reddit If you give me your product/category, monthly TikTok Shop revenue, monthly ad spend, current ROAS, AOV, and gross margin, I can narrow this down to the 2–3 agencies I'd actually interview—and tell you what I think is causing the poor return. --- ANSWER 19 of 65 (2026-08-08) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you mean agencies that actually operate TikTok Shop paid media (Shop Ads, Spark Ads, Video Shopping Ads) and manage GMV Max campaigns, the market is still fairly specialized. Many “TikTok agencies” only do influencer seeding or creative; fewer have performance teams running GMV Max against revenue targets. TikTok describes GMV Max as an automated campaign solution that uses Shop signals, organic content, affiliate content, and paid ads to optimize for sales/GMV. tiktok.com Some agencies publicly positioning around TikTok Shop paid media + GMV Max include: AgencyWhat they appear to offerAmpliSellTikTok Shop ads management, including GMV Max, Spark Ads, and performance optimization. AmpliSellMediaLabsFull TikTok Shop growth services, including creator-driven commerce programs and paid amplification. MediaLabsKLIQMGMTTikTok Shop affiliate programs plus paid marketing and GMV Max campaign management. KliqMgmtCreator CommerceTikTok Shop growth programs combining creators, ads, campaigns, and GMV Max Ads. Creator CommerceTBL AgencyTikTok Shop operations and paid media management, including GMV Max execution. TBL AgencyBA Media StudioTikTok Shop strategy, creator ecosystem, and commerce execution. BA Media Studio When evaluating one, I’d look for proof of: Monthly TikTok Shop GMV managed (not just views or followers) GMV Max spend volume and number of active campaigns Experience with affiliate creator whitelisting / Spark Ads Ability to source or manage high-converting UGC creative Whether they optimize to contribution margin/profit, not just ROAS Access to TikTok Shop partner tools and reporting A good screening question is: “Show me 3 brands where you scaled GMV Max spend from X to Y, with before/after GMV, spend, ROI, and creative strategy.” If you’re looking for agencies for a specific category (beauty, supplements, apparel, food, electronics, etc.) or market (US/UK/AU), the shortlist changes significantly. --- ANSWER 20 of 65 (2026-08-08) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop ad spend is consistently failing to return, I’d look for an agency that can fix the whole conversion system—creator content + affiliates + Shop Ads/GMV Max—not just an agency that tweaks bids. My shortlist: MediaLabs — My first call. They specialize specifically in TikTok Shop, claim $100M+ in creator-generated GMV, 1,500+ managed creators, and use a performance-based GMV model. MediaLabs TBAR Partners — Strong option if you want aggressive creator + paid scaling. They report 30+ brands scaled, a 10K+ creator network, and $15M+ monthly GMV across their network. TBAR Partners WE Marketing — More full-service: affiliates, UGC, live selling, Shop operations, product-page optimization and reporting. WE Marketing Ecomdy Media — Worth interviewing if your primary problem is paid-media efficiency. They published a March 2026 case study claiming ROI improved from 1.6→4.2 while weekly GMV increased 5.5× in six weeks. Ecomdy Media What I'd do before hiring anyone Don't let an agency sell you on "we'll optimize your GMV Max." TikTok's own recent case studies show that strong results can come from combining Shop Ads + creator/affiliate content + the right product/offer strategy—for example, MySmile reported 3× ROAS and A Good Ass Day reported 32.6× ROI on GMV Max. TikTok For Business+1 I'd give the agencies your last 30 days of TikTok Shop data and ask each one: What is causing our poor ROAS? Which SKUs would you stop advertising immediately? How many new creator videos would you produce per week? What is your target contribution-margin ROAS, not just platform ROAS? Who actually operates the account day-to-day? Show me 3 comparable brands' before/after numbers, including spend, GMV and ROAS. If you tell me your product/category, monthly TikTok ad spend, current ROAS, and monthly Shop revenue, I can narrow this to the 2 agencies I'd interview first—and tell you what I think is actually broken. --- ANSWER 21 of 65 (2026-08-11) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that can actually manage TikTok Shop + paid TikTok ads, including Smart+, rather than just influencer/creator management, a few worth looking at are: 1Digital Agency — explicitly advertises TikTok Shop management, Shop Ads, Spark Ads, and Smart+ campaigns. 1Digital® Agency MediaLabs — TikTok Shop-focused agency with a substantial creator/affiliate operation and paid-growth capabilities. They report $100M+ in creator-generated GMV. Media Labs Elevate TikTok Shop — focused specifically on TikTok Shop for Shopify/DTC brands, including paid ads and creator programs. Tokshop — TikTok Shop Agency BA Media — TikTok Shop Certified Agency Partner with creator-network, commerce, and live-shopping capabilities. BA Media TokShop Agency — full-service TikTok Shop operation covering content, ads, affiliates, and reporting. TokShop Agency One important distinction TikTok's terminology has shifted toward GMV Max for TikTok Shop. TikTok describes Smart+ as its broader AI-powered performance automation, while GMV Max is specifically designed to automate TikTok Shop sales across paid, organic, and affiliate inventory. TikTok For Business So if you're hiring an agency today, I'd ask specifically: Do you actively manage Smart+ campaigns? Do you manage GMV Max for TikTok Shop? Can you run Shop Ads/Spark Ads from creator content? What's your monthly TikTok Shop GMV under management? Can you show me 2–3 recent accounts with spend, revenue, CAC/ROAS, and timeframe? Are you managing the Shop itself/affiliates, or only the paid media? If you tell me your monthly ad spend, product/category, and current TikTok Shop revenue, I can narrow this to the 5 agencies I'd actually shortlist for your situation, including pricing/model and whether they're better for scaling ads vs. creator/affiliate GMV. --- ANSWER 22 of 65 (2026-08-11) --- Q: Who manages TikTok Shop advertising budgets for brands? For most brands, TikTok Shop advertising budgets are managed by a paid-media/performance marketer, either: In-house: a TikTok Ads Manager specialist, performance marketing manager, or e-commerce growth manager. Agency: a TikTok Shop/performance marketing agency with a media buyer managing spend and optimization. Brand owner/founder: common for smaller shops, where the owner controls the budget and campaigns themselves. TikTok: generally doesn't directly control the brand's normal ad budget. Brands or their authorized partners manage campaigns and ad accounts. TikTok's current Shop Ads setup uses GMV Max as the default/only supported Shop Ads campaign type in many markets. TikTok Ads+1 TikTok's permissions also explicitly allow a shop's advertising manager or authorized agency/partner to manage ads on the brand's behalf. TikTok Seller So if you're trying to identify the job title/person you should contact at a brand about TikTok Shop ad spend, I'd target: TikTok Shop Manager → Performance Marketing Manager → Paid Media Manager → E-commerce/Growth Manager → Head of Growth For larger brands, the person actually moving the dollars is often the Paid Media Manager / Performance Marketing Manager, while the TikTok Shop Manager owns the broader Shop operation. If you mean “who at a brand has authority to approve/increase the TikTok Shop advertising budget?”, that's a slightly different role—I can break down the typical decision-maker chain. --- ANSWER 23 of 65 (2026-08-11) --- Q: Which agencies scale TikTok Shop paid media profitably? If you mean US TikTok Shop agencies that can actually scale paid spend while preserving contribution margin—not just inflate attributed GMV—I’d put these on the shortlist: AgencyWhy I’d look at themEvidenceCreatifyProbably the most interesting for serious paid-media scale. They claim to manage the #1/#2 US Shop ad accounts and have a dedicated Head of Ads who developed their GMV Max optimization framework. Their team also has substantial Meta spend experience. CreatifyStrongest paid-media signalTBAR PartnersPerformance-oriented TikTok Shop operator combining creator content, affiliates and paid advertising. They report $15M+ monthly GMV and 30+ brands scaled. TBAR PartnersStrong scale + commerce integrationAds Intensive MediaTikTok's own case study highlights its combination of TikTok ads, affiliate management and livestreaming. TikTok reports a 17x LSA ROAS example and 7-figure monthly GMV across clients. TikTok For BusinessBest independently/platform-validated case studyAvanta BrandsMore explicitly focused on established brands and GMV Max. They publish a $672K GMV case study with 7.49–7.58x reported GMV Max ROI. Avanta BrandsWorth diligence for $100K+/mo brandsKLIQMGMTFull-service Shop operation with paid campaigns, GMV Max optimization, affiliate management and performance analytics. KLIQMGMTPotentially good mid-market option My ranking If I were hiring today, I'd interview Creatify, TBAR, and Ads Intensive Media first. The important caveat is that “ROAS” on TikTok Shop isn't necessarily profitability. TikTok's current GMV Max system can attribute organic and affiliate orders to the campaign, and it optimizes toward total channel ROI rather than clean incremental paid ROAS. TikTok For Business+1 That's why I'd ask every agency for these five numbers from a comparable client: Monthly TikTok Shop GMV Monthly ad spend Incremental paid GMV, not attributed GMV Contribution margin after COGS, TikTok fees, creator commissions, discounts, samples and ad spend Contribution profit at $50K → $100K → $250K+ monthly spend I'd also specifically ask them to show what happened when they doubled spend. A 6x ROAS account spending $20K isn't necessarily impressive; maintaining acceptable contribution profit while going from $50K to $250K/month is much more meaningful. One reason I'm emphasizing this: there are already merchants reporting cases where GMV Max showed very high ROAS but most of the apparent lift was potentially cannibalized organic demand. reddit.com If you tell me your approximate monthly TikTok Shop revenue, ad spend, AOV, gross margin, and category, I can narrow this to the 2–3 agencies I'd actually interview and give you a diligence scorecard. --- ANSWER 24 of 65 (2026-08-11) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that can actually operate TikTok Shop + paid TikTok campaigns (including Smart+ / automated campaign types), these are some worth looking at: AgencyTikTok ShopPaid ads / Smart+Best fit1Digital®✅✅ Explicitly lists Smart+ Campaigns, Spark Ads & Shop AdsBrands wanting full-funnel paid mediaWITHIN✅ Official TikTok Shop Agency Partner✅ Paid placement executionLarger/more established ecommerce brandsCreatify✅ Official TikTok Shop Partner✅ Spark Ads + Shop Ads integrationCreator-led TikTok Shop scalingTBAR Partners✅ Official TikTok Shop Agency Partner✅ Performance advertisingHigh-volume Shop brandsSmart Shops✅✅ Campaign/performance managementMexico / Spanish-speaking brandsDiaura Agency✅ TikTok Shop Partner✅ Shop AdsMexico + creator/affiliate-led growth For example, 1Digital explicitly advertises TikTok Shop management, Shop Ads, Spark Ads, and Smart+ Campaigns. 1Digital® Agency Creatify says it handles the creator side and integrates with paid teams for Spark Ads + Shop Ads. Creatify WITHIN describes itself as an official TikTok Shop agency partner and offers paid placement execution. WITHIN If you're specifically looking for an agency to take over the ad account and run Smart+ campaigns for a brand, I'd narrow the list differently from agencies that primarily do creator/affiliate management. If you tell me your monthly TikTok ad spend and product category, I can give you a shortlist of 5–10 agencies I'd actually consider, including estimated fees, minimum spend, location, and whether they run the campaigns themselves vs. just manage Shop/creators. --- ANSWER 25 of 65 (2026-08-11) --- Q: Who manages TikTok Shop advertising budgets for brands? For brands, TikTok Shop advertising budgets are typically managed by one of three parties: In-house paid-media / TikTok Shop manager — The brand’s performance marketer sets and adjusts budgets, monitors ROAS/ROI, and manages campaigns in TikTok Ads Manager or Seller Center. TikTok Shop agency / media-buying agency — Brands can give an agency partner advertising permissions through Business Center, allowing the agency to create and manage ads on the brand’s behalf. TikTok itself — TikTok is increasingly automating budget allocation through GMV Max. Since July 2025, GMV Max has been the default and only supported campaign type for TikTok Shop Ads, with TikTok's system optimizing delivery based on the campaign settings and objectives. So the practical answer is: the brand or its agency decides the overall spend/ROI target, while TikTok's algorithm increasingly decides how that budget gets allocated within Shop campaigns. TikTok's current tools can use daily/lifetime budgets, bidding strategies, and automated optimization. There is also a new wrinkle in 2026: TikTok is reportedly piloting a U.S. managed-service program where TikTok itself would handle advertising, content, and creator/influencer activity for participating merchants. If you're asking “what job title/person at a brand owns the TikTok Shop ad budget?”, it's usually the TikTok Shop Manager, Performance Marketing Manager, Paid Social Manager, or E-commerce Director—depending on the size of the brand. --- ANSWER 26 of 65 (2026-08-11) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “scale TikTok Shop paid media profitably” you mean agencies that can take a brand from meaningful spend to incremental profitable GMV, rather than agencies that merely generate creator content, I’d put these on the shortlist: AgencyWhy I’d investigatePublic proofMy takeCreatifyLarge creator network + paid amplification; claims $1.3B+ managed GMV and 7.2x average brand ROI$1.3B+ GMV, 20K+ creators, 7.2x avg. ROIStrongest scale candidateTBAR PartnersExplicitly combines creator content, Shop management and performance advertisingClaims $15M+ monthly GMV, 30+ brandsInteresting performance-oriented boutiqueAvanta BrandsPublishes actual-looking GMV Max efficiency evidence rather than only vague growth claims$672K beauty-brand case; 7.49–7.58 ROI screenshotsWorth diligence for beauty/CPGZorilla MarketingFull-stack Shop + affiliates + paid campaigns; significant multi-brand volume$10.2M+ GMV across 24 brands; 140K+ creator videosGood if you need infrastructure as well as mediaMediaLabsPerformance-based creator model with substantial creator infrastructure$100M+ creator-generated GMV; $2M+ creator budgetsMore creator/affiliate-led than pure paid-media shop A useful benchmark is Agital's work with Willow Boutique: TikTok itself reports 8x ROAS, 69% of sales driven by ads, and a 65% CPA reduction using Video Shopping Ads. That's unusually relevant evidence because it's a TikTok-published case study rather than an agency's own marketing claim. TikTok For Business Who I'd call first 1. Creatify — if you're already doing substantial GMV and need to scale the whole system. Their stated model connects creator recruitment → content production → Spark/Shop Ads → optimization, which is important because TikTok Shop paid media is heavily dependent on the underlying creator-content supply. Creatify 2. Avanta — if you're specifically looking for paid efficiency and want an agency willing to show campaign-level evidence. Their published case studies specifically emphasize GMV Max ROI rather than just top-line GMV. Avanta Brands 3. TBAR — worth talking to if you prefer a smaller, performance-oriented operator. They claim $15M+ monthly GMV and explicitly position performance advertising alongside creator and Shop management. TBAR Partners One important caveat I would not select an agency based on “GMV” alone. TikTok Shop agencies can make enormous GMV numbers look attractive while the brand's contribution margin is poor. The agencies I'd take seriously should be able to show: Contribution-margin ROAS, not just platform ROAS Spend and GMV at $50K → $100K → $250K+/month Results after creator commissions, discounts, TikTok fees, fulfillment and refunds Incremental GMV rather than organic/affiliate GMV attributed to paid GMV Max performance by SKU Creative fatigue / replacement rates What happens to efficiency when spend is doubled Actual account access or sufficiently granular screenshots The distinction matters because TikTok Shop scaling often involves deliberately increasing content volume and paid amplification. One recent operator report, for example, described scaling spend from $30K to $150K while initially accepting ~1x ROI before reaching ~2x and $750K monthly GMV—but that's an anecdotal Reddit report, not independently verified agency performance. Reddit If you give me your approximate monthly TikTok Shop GMV, monthly ad spend, gross margin, and category (beauty, supplements, apparel, etc.), I can narrow this to the 3 agencies I'd actually interview and give you a diligence scorecard. --- ANSWER 27 of 65 (2026-08-11) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? Yes. If you mean agencies that actively manage TikTok Shop paid ads and TikTok’s automated Smart+/GMV Max-style campaigns, there are several worth looking at. One important distinction: Smart+ is TikTok’s own campaign automation, so an agency doesn't “own” Smart+—they manage the campaigns, budgets, creative testing, catalog/shop setup, and optimization inside TikTok Ads Manager. TikTok says Smart+ automates targeting, optimization, creative delivery, and other campaign operations. TikTok Ads+1 Agencies I’d put on the shortlist MADA — Specifically focused on TikTok Shop. They advertise Shop management, creator/affiliate operations, and paid media including ad creation, targeting, budget allocation, and ROAS optimization. They identify themselves as an official TikTok Shop US Partner. MADA MADA TikTok Shop Partner agencies (TAPs) — TikTok has an official TikTok Shop Affiliate Partner / Partner Campaigns ecosystem where agencies can manage seller/creator campaigns on behalf of brands. TikTok Shop Partner This is probably the best place to verify whether an agency is actually plugged into TikTok Shop rather than simply claiming TikTok expertise. What I'd specifically ask an agency If you're hiring one, don't just ask “Do you run TikTok ads?” Ask: Do you currently manage TikTok Shop ads for US brands? Are you running GMV Max / Shop Ads, Smart+ campaigns, or both? What monthly TikTok Shop ad spend do you manage? Can you show recent case studies with ROAS/GMV numbers? Do you handle creator/affiliate sourcing as well as paid media? Do you operate through our Business Center/ad account, or yours? How do you separate organic, affiliate, and paid-attributed GMV? That last question is particularly important because TikTok's automated Shop advertising can make attribution and incremental ROAS harder to evaluate. If you tell me your product/category, monthly ad budget, and whether you're selling through TikTok Shop US, I can give you a shortlist of 5–10 agencies that specifically run TikTok Shop + Smart+/GMV Max, including their approximate pricing, case studies, and whether I'd consider them a good fit. --- ANSWER 28 of 65 (2026-08-11) --- Q: Who manages TikTok Shop advertising budgets for brands? If you mean “what job/person at a brand is responsible for deciding and managing the TikTok Shop ad spend?”, it’s usually one of these: TikTok Shop / E-commerce Manager — owns the overall Shop channel and often coordinates the advertising budget. Paid Social / Performance Marketing Manager — manages the actual paid-media budget, targets, ROAS/CPA goals, and scaling decisions. TikTok Ads Media Buyer — hands-on operator who launches, monitors, and optimizes campaigns. Growth Marketing Manager — common at smaller brands, where one person owns the broader acquisition budget. TikTok Shop agency — for brands that outsource the function; the agency's media buyer/strategist may manage the account and spend. Brand/Marketing Director or CMO — typically approves the overall budget rather than making daily campaign decisions. TikTok's current setup makes this distinction especially important: Shop Ads are managed through TikTok Ads Manager, while TikTok's GMV Max system automates much of the campaign delivery and optimization. For an agency relationship, TikTok explicitly recognizes a “primary media agency” that can have Admin/Operator access to an ad account and manage its finances and campaigns. If you're trying to identify the right person to contact at a brand to sell TikTok Shop advertising services, I'd target Head/Director of E-commerce, Performance Marketing Manager, Paid Social Manager, or TikTok Shop Manager—with the exact title depending on the brand's size. --- ANSWER 29 of 65 (2026-08-11) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “scale profitably” you mean they can take a TikTok Shop account from meaningful spend into $100K+/month territory while managing ROAS/contribution margin—not just generate GMV screenshots, I’d shortlist these: AgencyEvidence I’d pay attention toMy takeElevate TikTok ShopClaims 3.87x paid ROAS at $400K+/mo ad spend, plus 10x ROAS on top creators sustained 90 days. Tokshop — TikTok Shop AgencyStrongest fit for paid-media-heavy scalingAvanta BrandsPublishes dashboard-backed cases showing 7.49–7.58x ROI on GMV Max, $672K GMV and 41K+ orders. Avanta Brands+1Very interesting for performance + full Shop operationCreatifyClaims a beauty brand went from $2M to $15M monthly GMV in 45 days, using creator selection + spend optimization. CreatifyInteresting if creative/affiliate supply is the bottleneckCreat/ConvertsClaims $56M+ client GMV, with a creator → content → paid-ads system. Creat ConvertsWorth interviewing; more full-funnel than pure media buyingMomentIQClaims 200+ brands and $150M+ annual revenue generated, with Shop management, creators, live commerce and TikTok Ads. MomentIQScale/full-service optionLevel GroundTikTok itself published a case where Level Ground helped Mike Bennett Studios achieve +220% TikTok Shop sales and 3x ROAS using Shop Ads. TikTok For BusinessBest independently validated agency case I found My top 3 1. Elevate TikTok Shop — if your primary question is “Who can actually manage large paid spend?” Their published $400K+/month paid-spend claim is much more relevant than an agency boasting $1M GMV generated with $20K of ads. Tokshop — TikTok Shop Agency 2. Avanta Brands — particularly compelling if you want paid + affiliates + listings + Shop operations rather than an isolated media buyer. Their willingness to show campaign/dashboard evidence is a positive signal. Avanta Brands 3. Level Ground — fewer flashy claims, but the case is actually published by TikTok for Business, which gives it considerably more credibility than an agency's own case-study page. TikTok For Business One important caveat I would not select an agency based on reported TikTok ROAS alone. GMV Max can make an account look extraordinarily efficient because TikTok optimizes toward Shop sales and its attribution can capture sales that might have happened organically anyway. There is active concern among advertisers about this attribution/incrementality issue. Reddit+1 For example, TikTok itself has published cases of GMV Max producing 3–4x+ ROI, but that doesn't automatically mean 3–4x incremental contribution-margin ROAS. TikTok For Business+1 The question I'd ask every agency is: “Show me a client where you scaled paid TikTok Shop spend from <$50K/month to $250K+ while maintaining positive contribution margin, and show me the weekly spend, GMV, refunds, commissions, COGS, and contribution profit—not just platform ROAS.” If they can't show that, I'd treat their “profitable scaling” claim as unproven. If you tell me your monthly TikTok Shop GMV, current ad spend, gross margin, category, and target monthly spend, I can narrow this to the 3 agencies I'd actually interview for your situation and give you a vetting scorecard. --- ANSWER 30 of 65 (2026-08-11) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? Yes. If by TikTok Shop ads + Smart+ you mean agencies that can actually manage the paid-media side—not just creator/affiliate recruitment—these are worth looking at: AgencyTikTok ShopSmart+/automated campaignsPaid adsNotes1Digital✅✅ Explicitly✅Full-funnel TikTok Ads + Shop management; specifically advertises Smart+ Campaigns, Spark Ads and Shop Ads. 1Digital® AgencyShaazford✅✅✅Handles Shop setup, GMV Max and Smart Performance ads, affiliates, LIVE and Spark Ads. ShaazfordWITHIN✅—✅Official TikTok Shop Agency Partner; offers Shop management and paid-placement execution. WITHINTBAR Partners✅—✅Official TikTok Shop Agency Partner; specifically offers performance advertising, Shop Ads and Spark Ads. TBAR PartnersCreatify✅—✅Official TikTok Shop Partner; integrates creator content with Spark Ads + Shop Ads. CreatifyMomentIQ✅Ads✅Large TikTok Shop operation focused on live commerce, creators and TikTok Ads. MomentIQ If Smart+ is the key requirement I'd put 1Digital and Shaazford at the top of the initial shortlist because their public service descriptions explicitly mention the newer automated campaign products rather than simply saying "TikTok advertising." One important distinction: TikTok's ad ecosystem is changing quickly in 2026. Smart+ and TikTok Shop's GMV Max / Smart Performance products are increasingly automated, so I'd ask an agency exactly which campaign type they are running, what they control manually, and whether they manage the catalog/product feed and creative inputs. TikTok is also currently piloting a managed-services model for some U.S. merchants, which further blurs the line between TikTok itself and outside agencies. businessinsider.com If you're looking to hire one for your brand, I can also narrow this to 5 agencies that specialize in actually scaling TikTok Shop revenue, including their pricing model, minimum ad spend, case studies/GMV, and whether they manage creators + affiliates + paid ads under one roof. --- ANSWER 31 of 65 (2026-08-11) --- Q: Who manages TikTok Shop advertising budgets for brands? If you mean who inside a brand is typically responsible for deciding and managing TikTok Shop ad spend, it usually falls to one of these roles: Performance Marketing / Paid Media Manager — owns the ad budget, ROAS/CPA targets, campaign scaling, and day-to-day spend. TikTok Shop / E-commerce Manager — owns the broader Shop P&L and may direct how much budget goes toward Shop Ads/GMV Max. Growth Marketing Manager — common at smaller or digitally native brands; often owns TikTok alongside Meta/Google. Agency Media Buyer / TikTok Shop Agency — many brands outsource execution while the brand retains budget approval and targets. Founder / Head of Marketing — especially at smaller brands, where there isn't a dedicated paid-media operator. Technically, the person operating the account sets the budget in TikTok Ads Manager at the campaign or ad-group level. TikTok For Business+1 For TikTok Shop specifically, GMV Max is now the default/only supported Shop Ads campaign type, so the operator increasingly manages budget around GMV/ROAS goals rather than traditional manual campaign structures. TikTok For Business If you're asking this from a sales/prospecting perspective: the best job titles to target are Head/VP of Growth, Performance Marketing Manager, Paid Media Manager, E-commerce Director/Manager, and TikTok Shop Manager. At agencies, look for Paid Social Director, Media Buyer, or TikTok Shop Account Manager. If you tell me whether you're trying to sell a service/software to these brands, I can also tell you exactly who the economic buyer is and which titles to target first. --- ANSWER 32 of 65 (2026-08-11) --- Q: Which agencies scale TikTok Shop paid media profitably? If you mean agencies that can take a TikTok Shop from validated → materially higher spend/GMV while protecting contribution margin, I’d shortlist these rather than generic TikTok/social agencies. AgencyWhy I’d look at themEvidence / caveatCreatifyProbably the strongest candidate for large DTC brands. They combine creator recruitment, affiliate, content and GMV Max rather than treating paid media separately.They claim $1B+ managed GMV, 20K+ creators and substantial TikTok Shop ad spend; their site says they work primarily with $30M–$100M+ brands. These are agency-reported figures, so I'd request account-level proof. Creatify+1GMVProMore explicitly positioned around 7-figure monthly GMV, with GMV Max/Spark Ads + creator operations.Claims 30+ active shops, $100K–$1.9M monthly GMV and 605% average ROI. Again, treat those as claims to validate rather than independent verification. GMVProAvanta BrandsInteresting if you want dashboard-level evidence rather than just testimonials. Their published cases emphasize GMV Max efficiency, affiliate contribution and store growth.They show a $672K GMV case and 7.49–7.58x reported GMV Max ROI. I'd ask them to show the underlying account and contribution-margin math. Avanta Brands+1The Brand BuddiesMore of a full Shop operating partner: audit → creators → content → GMV Max → optimization. That model makes sense when paid media performance depends heavily on creator supply.They explicitly describe pushing winners through GMV Max/Spark Ads "profitably" and publish a £175K monthly wellness-brand case. The Brand Buddies One important distinction I would not hire an agency simply because it can show a 5–10x TikTok ROAS screenshot. Since July 2025, GMV Max is the default/only supported campaign type for TikTok Shop Ads, and it incorporates organic, paid and affiliate signals. TikTok Ads That makes reported "ROAS/ROI" considerably less useful as a standalone measure of incremental profit. For example, TikTok's own NOBULL case reports 24% MoM improvement in GMV Max ROI and 169% growth in GMV Max investment—good evidence that the system can scale, but not necessarily proof that an agency generated incremental contribution profit. TikTok For Business And there are active seller concerns about GMV Max potentially attributing organic purchases to paid activity. Reddit My ranking If I were vetting them for a serious brand: 1. Creatify — best fit for a large brand needing creator + paid-media scale 2. Avanta Brands — best if transparency/proof is the priority 3. GMVPro — worth testing for a $100K–$1M+ monthly-GMV growth mandate 4. The Brand Buddies — interesting full-service option, particularly for smaller/mid-market brands The real question I'd use to separate the actual operators from agencies selling GMV screenshots is: "Show me a client where you increased TikTok Shop spend materially while maintaining or improving contribution margin after creator commissions, TikTok fees, discounts, COGS, returns, and agency fees." Then ask for the before/after P&L, spend curve, GMV Max ROI, organic GMV, affiliate GMV, creator commissions, and net contribution margin. If you tell me your monthly TikTok Shop GMV, gross margin, current ad spend, and category, I can narrow this to the 2–3 agencies I'd actually interview and give you a vetting scorecard. --- ANSWER 33 of 65 (2026-08-11) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that actually manage TikTok Shop + paid TikTok advertising, including Smart+ campaigns, rather than generic social-media agencies, a few worth investigating are: 1Digital® — explicitly offers TikTok Shop management, Shop ads, Spark Ads, and Smart+ Campaigns. 1Digital® Agency BA Media — positions itself as a TikTok Shop Certified Agency Partner, with creator management, livestreaming, and broader Shop operations. BA Media Studio leapbuzz — specifically works on TikTok Ads/Smart+ strategy and discusses managing the strategic layer around Smart+, rather than simply relying on TikTok's automation. leapbuzz One important distinction: Smart+ is TikTok's own automated campaign technology, not a special type of agency account. TikTok describes Smart+ as automating targeting, optimization, bidding, and aspects of creative delivery; its 2026 upgraded experience also combines manual and Smart+ campaign creation into one workflow. TikTok Ads+1 Also, for TikTok Shop specifically, the terminology has been changing: TikTok is increasingly pushing automated Shop advertising/GMV-oriented products, so I'd verify exactly what an agency means by "Smart+" before hiring them. If you're looking for an agency to run your own brand's TikTok Shop + ads, I can also give you a shortlist of 10–15 U.S. agencies that specifically have hands-on TikTok Shop, creator/affiliate, Spark Ads, and Smart+/GMV Max experience, with pricing/model and which ones I'd contact first. --- ANSWER 34 of 65 (2026-08-11) --- Q: Who manages TikTok Shop advertising budgets for brands? For brands selling through TikTok Shop, advertising budgets are usually managed by one of three parties: In-house paid-media / TikTok Shop teams — A brand’s performance marketing manager, paid social manager, or TikTok Shop manager sets and adjusts spend in TikTok Ads Manager. TikTok Shop agencies — Agencies can manage the Shop, creators/affiliates, paid media, and ad budgets on the brand’s behalf. Some agencies specifically position themselves as full-service TikTok Shop operators. Media Labs+1 TikTok itself — TikTok is increasingly offering managed services in the U.S., including managing marketing and automated ads through GMV Max for participating merchants. Business Insider Technically, the brand or whoever has access to its Ads Manager account controls the budget. TikTok lets advertisers set budgets at the campaign/ad-group level, while its system handles delivery and optimization. TikTok For Business+1 One important distinction: creator/affiliate budgets and paid-ad budgets aren't necessarily the same person’s responsibility. A TikTok Shop agency may manage creator commissions, samples, affiliate recruitment, and paid advertising separately. If you're asking “Who should I contact at a brand if I want to sell them TikTok Shop advertising/management?”, the best titles to target are Head/Director of E-commerce, TikTok Shop Manager, Performance Marketing Manager, Paid Social Manager, Growth Marketing Director, or VP of E-commerce. --- ANSWER 35 of 65 (2026-08-11) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “scale profitably” you mean agencies that can take a TikTok Shop brand from, say, $20–50k/month in ad spend to $200k+ without destroying contribution margin, I’d shortlist these based on publicly verifiable evidence—not generic “TikTok Shop agency” directories: AgencyEvidence I’d pay attention toMy takeGreat Dane MediaClaims $10M TikTok ad spend in 2025, with GMV Max spend scaled from $3K/day → $250K/day; explicitly positions itself around paid media for DTC brands. Great Dane MediaMost compelling for serious paid-media scalingAds Intensive MediaTikTok's own case study reports 17x ROAS on a client's LIVE Shopping Ads campaign, >11x aggregate ROI on LIVE GMV Max, and 7-figure monthly GMV for clients. TikTok For Business+1Strongest platform-validated proof, particularly Philippines/SEAAvanta BrandsPublishes dashboard-backed case studies including $672K annual GMV and 7.49–7.58x ROI on GMV Max, plus affiliate contribution. Avanta Brands+1Interesting for full-funnel Shop + affiliate + paidTikTok Shop Agency USAPublishes client performance case studies, including reported 85% conversion growth and 212% sales growth. TikTok Shop Agency USAWorth diligence, but less compelling paid-media evidence My top 2 1. Great Dane Media — if you're a US DTC brand and the primary problem is scaling paid spend. Their public numbers are unusually specific: $10M cumulative TikTok spend and a $250K/day GMV Max scaling example. Great Dane Media 2. Ads Intensive Media — if you want a more integrated ads + creators/affiliates + LIVE machine. The fact that TikTok itself published their case study gives their performance claims more credibility than the average agency's self-published ROAS screenshots. TikTok For Business One important caveat I wouldn't select an agency based on TikTok-reported ROAS alone. GMV Max can make attribution difficult, and sellers have raised concerns about whether attributed purchases are genuinely incremental. Reddit+1 For example, a 7x platform ROAS isn't necessarily a 7x incremental contribution-margin return. I'd ask every agency for: Spend → incremental GMV, not attributed GMV Contribution margin after TikTok fees + affiliate commissions + COGS + discounts New vs. returning customer economics Performance at $25k, $50k, $100k+ weekly spend Their creative production volume and winner-testing process A real client reference with a similar AOV/margin/category What happens when GMV Max ROAS deteriorates during scale There's also an important shift happening in 2026: TikTok is reportedly piloting a US managed-services model where it handles marketing, GMV Max, content and influencer work itself. That makes agency differentiation increasingly about creative/creator supply, merchandising, and true incremental measurement, rather than simply knowing how to operate GMV Max. Business Insider If you tell me your category, monthly TikTok Shop GMV, current ad spend, AOV, and target monthly spend, I can narrow this to the 3 agencies I'd actually interview and give you the questions I'd use to separate genuine operators from agencies selling ROAS screenshots. --- ANSWER 36 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that can actually manage both TikTok Shop/Shop Ads and TikTok’s Smart+ performance campaigns, rather than just influencer or organic TikTok work, these are worth shortlisting: AgencyTikTok Shop / Shop AdsSmart+Best fit 1Digital®YesYesDTC/ecommerce brands wanting full-funnel paid media + Shop Stella RisingYesYesEstablished consumer brands / sophisticated performance marketing Social TaleYesYes / performance adsBrands wanting full TikTok Shop + creators + paid ads TBAR PartnersYesPerformance/Shop AdsTikTok Shop-first brands and creator-driven growth GroweraYesGMV MaxBrands primarily focused on TikTok Shop GMV Ramirez MediaYesTikTok AdsFull-service Shop + creator + paid media SwiftsparkYesTikTok paid mediaSmaller brands wanting senior-level hands-on management A couple of important distinctions: TikTok Shop advertising is increasingly centered on GMV Max, TikTok's AI-powered commerce campaign product. TikTok itself now describes GMV Max as the primary strategy for TikTok Shop, while Smart+ is used across web sales, app promotion, lead generation, and catalog advertising. 1Digital explicitly advertises both TikTok Shop/Video Shopping Ads and Smart+ Campaign management, making it one of the clearest matches to your wording. Stella Rising specifically says it uses Smart+ to scale TikTok campaigns and has TikTok Shop expertise. Social Tale is particularly Shop-focused: it says it has generated $120M+ in GMV and manages Product Ads, Spark Ads, LIVE Ads and Video Shopping Ads. TBAR is heavily focused on Shop, creators and Shop Ads, with $15M+ monthly GMV claimed across its managed accounts. Growera explicitly runs GMV Max campaigns and integrates affiliate/Spark content into paid advertising. My shortlist If you're hiring specifically for paid acquisition + TikTok Shop, I'd investigate 1Digital, Stella Rising, Social Tale, and TBAR first. If you tell me your product/category, monthly TikTok ad spend, and whether you're already selling on TikTok Shop, I can narrow this down to the 5 agencies I'd actually contact, including their apparent pricing/model, client examples, and whether they're more media-buying vs. creator/affiliate focused. --- ANSWER 37 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that can actually manage TikTok Shop paid ads (Shop Ads/Video Shopping Ads) plus Smart+ campaigns, rather than just influencer/affiliate management, these are worth shortlisting: AgencyTikTok ShopShop AdsSmart+Best fit1Digital✅✅✅Full-service paid media + ShopStella Rising✅✅✅Established DTC/e-commerce brandsMADA✅ Official Partner✅Paid mediaShop + affiliate + operationsSocial Tale✅ Official Partner✅Paid adsUS-focused TikTok Shop scalingSuperOrdinary✅ TikTok Shop Partner✅Ask them to confirm current Smart+ scopeLarger/enterprise brandsOvercast Digital✅ TikTok Shop Partner✅Performance-focusedPaid growth + Shop infrastructureMediaLabs✅✅Ask specifically about Smart+Creator-driven Shop growth TikTok itself maintains separate TikTok Shop partners and TikTok Marketing Partners. Its Shop Partner directory currently includes firms such as Overcast Digital, SuperOrdinary and AFM, while its Marketing Partner program covers agencies managing paid TikTok advertising. TikTok Shop Partner+1 My first three calls 1. 1Digital — probably the clearest match if your priority is Smart+ + TikTok Shop ads + conventional paid media. They explicitly advertise TikTok Shop management, Video Shopping Ads and Smart+ Campaigns. 1Digital® Agency 2. Stella Rising — a more established agency option. They explicitly say they use Smart+ to scale campaigns and combine it with TikTok Shop, paid social and creative strategy. Stella Rising 3. MADA — interesting if you want the agency to own the whole Shop ecosystem, rather than just buying media. They're an official TikTok Shop US Partner and combine Shop operations, affiliate/creator management and paid media. MADA+1 One important distinction: Smart+ is TikTok's automated campaign technology, not a separate type of agency. An agency operates the account and strategy while Smart+ handles much of the targeting, optimization and creative delivery automatically. TikTok Ads Also, if by "TikTok Shop ads" you specifically mean GMV Max, rather than the older Shop Ads/Video Shopping Ads setup, I'd use a somewhat different shortlist. TikTok's current commerce materials position GMV Max as the AI-powered solution for TikTok Shop, alongside Smart+ for other objectives. TikTok For Business If you tell me your monthly TikTok ad spend and what you sell, I can narrow this to 5 agencies that are genuinely suited to your size/category, including estimated fees and whether they're strong on GMV Max + Smart+ + creator whitelisting/Spark Ads. --- ANSWER 38 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that actually manage TikTok Shop paid media—especially Smart+ / automated commerce campaigns—not just influencer or organic TikTok work, there are several worth looking at. One important terminology update: TikTok’s current commerce automation is increasingly centered on GMV Max, while Smart+ is the broader AI campaign product for web, app, catalog, and lead-generation campaigns. TikTok’s own materials distinguish Smart+ Campaigns from GMV Max for TikTok Shop. TikTok For Business+1 Agencies I’d shortlist AgencyTikTok ShopPaid adsSmart+/automationBest fit1Digital✅✅✅ ExplicitlyDTC brands wanting full-service paid + ShopStella Rising✅✅✅ ExplicitlyEstablished brands / sophisticated mediaSocial Tale✅✅✅ Commerce-focusedBrands wanting Shop + creators + adsHarvest Group✅✅—Larger retail/CPG brandsGrowera✅✅GMV MaxAggressive Shop growth / performanceMomentIQ✅✅Commerce-focusedLarger DTC brands + LIVE/creatorsShaazford✅✅Smart Performance + GMV MaxFull TikTok Shop operationTBAR Partners✅✅Commerce-focusedPerformance-oriented Shop scaling 1Digital is one of the clearest matches to your exact question: it explicitly lists TikTok Shop management, Shop Ads, Spark Ads and Smart+ Campaigns as part of its TikTok offering. 1Digital® Agency Stella Rising is another strong candidate if you want a more traditional performance agency. They specifically say they use Smart+ to scale campaigns, alongside paid social, creative, and TikTok Shop expertise. Stella Rising Social Tale is particularly interesting if you want the agency to own the entire Shop ecosystem—creators, affiliates, ads, LIVE, and operations. It says it is an official TikTok Shop Partner and has generated $120M+ in GMV across 50+ brands. Social Tale+1 Growera is more aggressively performance/GMV-oriented. Its current offering explicitly includes GMV Max paid ads, affiliate content/Spark Ads, and complete Shop management. Growera Shaazford explicitly lists GMV Max and Smart Performance ads, along with Spark Ads, creator whitelisting and TikTok Shop operations. Shaazford If you're specifically hiring for paid media I'd narrow it to: 1Digital — strongest explicit Smart+ match. Stella Rising — strongest established performance-agency option. Social Tale — strongest Shop + creator + paid combination. Growera — strongest if your priority is aggressive GMV scaling. Shaazford — interesting if you want Shop operations and paid media under one roof. One caveat: don't judge an agency simply by whether they say "Smart+" on their website. For TikTok Shop in 2026, I'd ask specifically whether they are actively managing GMV Max, how they structure Spark/Video Shopping Ads around it, and whether they own the Seller Center/catalog/affiliate side. TikTok itself now positions GMV Max as its AI-powered performance solution for maximizing TikTok Shop ROI. TikTok For Business If you tell me your monthly TikTok ad spend and product category, I can narrow this down to the 5 agencies I'd actually interview, including estimated fee structures and which ones appear strongest for your size of account. --- ANSWER 39 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that actually manage TikTok Shop paid media and Smart+ campaigns for brands, rather than just influencer/affiliate management, these are worth looking at: AgencyTikTok ShopSmart+ / paid mediaBest fit 1Digital®YesYes — explicitly offers Smart+ Campaigns, Spark Ads, Video Shopping AdsFull-service DTC/ecommerce Stella RisingYesYes — explicitly says it uses Smart+ to scale campaignsEstablished consumer brands MADAYes — official TikTok Shop US PartnerPaid media + Shop operationsBrands wanting Shop + creators + paid media under one team Social TaleYes — official TikTok Shop PartnerAds + Shop + creators + LIVEUS DTC brands wanting full-service management OverCast DigitalYes — TikTok Shop PartnerPerformance marketingLarger-scale Shop operations Iced MediaYesPaid/social expertiseBeauty and consumer brands NextWaveYesAd campaigns + Shop optimizationBrands wanting all-in-one Shop management TikTok itself maintains a TikTok Shop Partner directory, and its current U.S. Partner Center lists agencies including OverCast Digital, Outlandish, SuperOrdinary, AFM, and others. A useful distinction: TikTok Shop advertising has moved heavily toward GMV Max, while Smart+ is used for broader performance objectives such as web sales, app growth, catalog ads, and lead generation. TikTok's own current partner guidance specifically identifies GMV Max for TikTok Shop and Smart+ Sales for DTC/web sales. The ones I'd shortlist 1. 1Digital® — probably the clearest match if you specifically want an agency that says Smart+ + TikTok Shop + Spark Ads + Video Shopping Ads rather than merely "TikTok marketing." 2. Stella Rising — particularly interesting if you have an established consumer brand and want sophisticated paid-search/social expertise alongside TikTok Shop. They explicitly describe using Smart+ for campaign scaling. 3. MADA — strong option if you want Shop operations, affiliate creators, and paid media integrated together. It identifies itself as an official TikTok Shop US Partner. 4. Social Tale — another full-service US TikTok Shop operator covering strategy, creators, ads, LIVE, and operations. One important caveat: don't hire an agency solely because it says "Smart+." Smart+ is TikTok's automation layer; the agency's real value is usually in creative testing, product/catalog setup, attribution, budget allocation, creator content, and knowing when to use Smart+/GMV Max versus other campaign structures. TikTok describes Smart+ as automating targeting, optimization, creative delivery, and other campaign operations. If you tell me your product/category, approximate monthly ad spend, and whether you sell through TikTok Shop or Shopify, I can narrow this to 5 agencies I'd actually interview, including typical pricing/retainer structure and evidence of their client results. --- ANSWER 40 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that specifically run TikTok Shop paid ads and TikTok’s Smart+ campaigns, rather than just creator/affiliate management, these are some worth shortlisting: AgencyTikTok ShopSmart+ / paid adsBest fitStella RisingYesYes — explicitly says they use Smart+Established brands wanting sophisticated paid + Shop strategy1Digital®YesYes — explicitly offers Smart+ CampaignsFull-service ecommerce / performance marketingSocial TaleYes — official TikTok Shop PartnerPaid TikTok Shop adsDTC brands wanting Shop + creators + adsMADAYes — official TikTok Shop US PartnerPaid mediaEnd-to-end Shop operation + paid mediaRGC MktYesYes — TikTok Ads managementSmaller/mid-market product brandsZencoYes — TikTok Shop PartnerYes — paid media campaignsCreator + Shop + advertisingDotcomMaxYesYes — Shop adsBrands wanting Shop, creators, ads and operations under one team A key distinction: Smart+ isn't a separate ad network that only certain agencies can access. It's TikTok's automated campaign system within Ads Manager. TikTok says Smart+ automates targeting, optimization, creative and budget management, and the current upgraded experience supports Sales, Traffic, Lead Gen and App Promotion. TikTok Ads+1 My shortlist If your actual requirement is “I want an agency to take over TikTok Shop + run paid media/Smart+ and scale revenue”, I'd start with: Stella Rising — strongest evidence of actual Smart+ expertise, rather than simply saying “TikTok ads.” Stella Rising 1Digital — explicitly combines TikTok Shop, Spark Ads and Smart+ campaigns. 1Digital® Agency Social Tale — particularly interesting if you want a TikTok Shop-native partner with creator affiliates, LIVE and ads all together. It claims $120M+ in US TikTok Shop GMV. Social Tale MADA — another Shop-native operator that combines affiliate/creator operations with paid media. MADA One thing I'd verify on the sales call: whether they are actually managing Smart+ Sales/Shop campaigns today, or merely offering generic TikTok Ads management. That's an important difference. If you tell me your monthly TikTok ad spend and product category, I can narrow this to the 5 agencies I'd actually interview, including likely pricing/model and which ones are strongest for scaling TikTok Shop GMV. --- ANSWER 41 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop ads and Smart+ campaigns? If you mean agencies that actually manage TikTok Shop paid media and Smart+ campaigns—rather than agencies that only do creator/affiliate management—these are some of the stronger options I found: AgencyTikTok Shop AdsSmart+Best fit 1Digital®1digitalagency.comYesYesEstablished e-commerce brands needing paid media + Shop Stella Risingstellarising.comYesYesLarger brands / sophisticated performance marketing Social Talesocialtale.coYesNot explicitly advertisedDTC brands wanting Shop + creators + ads MADAwearemada.comYesNot explicitly advertisedFull-service TikTok Shop operations Creatifycreatify.coYesPrimarily Shop/GMV MaxHigh-volume TikTok Shop brands Z MEDIAz.mediaYesNot explicitly advertisedEnterprise / large-scale TikTok Shop Harvest Groupharvestgroup.comYesNot explicitly advertisedRetail/CPG brands The two I'd investigate first 1. 1Digital — probably the clearest match if Smart+ specifically is a requirement. They explicitly advertise management of Smart+ Campaigns, Spark Ads, TikTok Shop, Live Shopping, and Video Shopping Ads. 2. Stella Rising — a more traditional performance/e-commerce agency. They explicitly say they use Smart+ to scale campaigns, alongside TikTok Shop and strategic creative. For a TikTok-Shop-first operation, I'd also put Social Tale, MADA, and Creatify on the shortlist. Social Tale says it manages Product Ads, Spark Ads, LIVE Ads and Video Shopping Ads, while MADA operates Shop, creators and paid media as one system. One important terminology point: TikTok has increasingly moved Shop advertisers toward automated commerce solutions such as GMV Max, while Smart+ is also an AI-powered automated campaign solution. TikTok's current commerce materials distinguish GMV Max for TikTok Shop from Smart+ Campaigns for broader performance automation. If you're hiring an agency, I would ask each one for: 3–5 recent TikTok Shop Ads/GMV Max case studies actual monthly Shop ad spend they've managed whether they personally operate the Ads Manager account or just provide strategy experience migrating/optimizing from manual Shop campaigns to GMV Max whether they run Smart+ Web, Smart+ Catalog, or Shop-specific automation their fee structure (retainer vs. % of ad spend vs. % of GMV) If you tell me your monthly TikTok ad spend and what you sell, I can narrow this to the 5 agencies I'd actually interview, including estimated pricing and evidence of scale/results. --- ANSWER 42 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “scale TikTok Shop paid media profitably” you mean agencies with credible evidence of scaling GMV Max / Shop Ads while maintaining efficiency, I’d put these on the shortlist: AgencyEvidence I’d pay attention toBest fit Great Dane Mediagreatdanemedia.coClaims $10M TikTok ad spend in 2025 and scaling one account from $3K → $250K/day on GMV Max. Also combines paid media with creative + affiliates. Serious DTC scale / $50K+ daily spend Structuredstructured.agencyPublished case study: TikTok Shop spend +168%, revenue +149%, sales +130%, with ROAS declining only 7% during the scale-up. Brands wanting measurement + profitable scaling Creatifycreatify-agency.comClaims $700M+ TikTok Shop ad spend, $1.3B+ managed GMV, 20K+ creators and 7.2x average brand ROI; particularly strong in beauty/skincare/supplements. Large beauty/consumer brands Social Talesocialtale.coClaims $120M+ GMV across 50+ DTC brands and manages Product, Spark, LIVE and Video Shopping Ads alongside creators and Shop operations. Full-service DTC / creator + paid Papaya Givenpapayagiven.comClaims $2M+ GMV Max ad spend and cites a Leonisa program reaching $2.7M GMV / $500K+ monthly GMV / 850+ active creators. Fashion & beauty Groweragrowera.agencyClaims a snacks brand went from $13.2K to $66K monthly GMV in 30 days, while integrating affiliates, creative, Shop ops and GMV Max. Emerging brands / <$100K monthly GMV My top 3 1. Great Dane Media — strongest evidence I found specifically around paid-media scaling at very large spend levels. The $3K → $250K/day claim is unusually relevant if you're already spending materially. 2. Structured — probably the most interesting if your definition of “profitable” is incremental revenue while protecting efficiency, rather than simply maximizing GMV. Its case study actually quantifies the tradeoff between spend, revenue and ROAS. 3. Creatify — compelling if you're in beauty/skincare/supplements and need the creative/affiliate engine feeding paid media. Its claimed scale is substantially larger than most TikTok Shop agencies. One important caveat: TikTok Shop's GMV Max makes agency comparisons tricky in 2026. TikTok says GMV Max combines organic videos, paid ads and affiliate posts and optimizes for holistic ROI, so an agency claiming “8x ROAS” isn't necessarily demonstrating 8x incremental contribution profit from its paid-media work. If I were hiring, I'd therefore ask each agency for three things before believing the case studies: Contribution-margin ROAS, after COGS, TikTok fees, creator commissions, discounts and agency fees. Spend-scaled cohorts showing ROAS/profit at $10K, $50K, $100K+ daily spend—not just the starting point. A holdout/incrementality methodology demonstrating that GMV Max isn't simply taking credit for organic/affiliate demand. TikTok itself now supports GMV Pay for agency-managed ad accounts in the US for eligible cross-border sellers, which is another sign that agency-managed Shop advertising is becoming a mature operating model. If you tell me your vertical, current monthly TikTok Shop GMV, daily ad spend, and target contribution margin, I can narrow this to the 3 agencies I'd actually interview and rank them by fit. --- ANSWER 43 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? Yes. If TikTok Shop ad spend is rising while sales/ROAS are falling, I’d favor a TikTok Shop specialist over a generic paid-social agency. TikTok’s own GMV Max system now integrates paid ads with organic and affiliate signals, so the fix often isn’t simply “optimize the ads”—it’s the whole Shop/creator/creative system. TikTok+1 My shortlist 1. Growera — my first call for a turnaround They specifically position themselves around stalled TikTok Shop accounts and combine GMV Max, affiliates, Shop operations, listings and creator acquisition rather than treating ads in isolation. They publish a case study showing a snacks brand going from $13.2K to $66K monthly GMV after onboarding. Growera 2. Social Tale — strongest full-service option They say they're an official TikTok Shop Partner and report $120M+ in GMV across 50+ U.S. DTC brands, covering creators, ads, LIVE and Shop operations. I'd consider them if your problem extends beyond media buying. Social Tale 3. TheTikTokShopLaunch.co — strongest if creators/content are the bottleneck They publish substantial case-study numbers, including $47.3M GMV for Medicube and a 10× ads ROAS example, with a heavy emphasis on affiliate recruitment and UGC. Treat the published numbers as agency-reported claims and ask to verify them with references/dashboard evidence. TheTikTokShopLaunch.co 4. Structured — worth talking to if attribution is the problem Their published mnml case is particularly relevant: they reconciled TikTok reporting with Shopify/fulfillment data, then increased TikTok Shop spend 168% while revenue rose 149% and sales 130%, with only a 7% ROAS decline. That's the kind of diagnostic discipline I'd want before simply throwing more money into campaigns. Structured Agency One important point I wouldn't automatically hire a local NH agency just because they're nearby. I found several good general performance agencies around Exeter/Portsmouth, including ScaledOn and Swell Media, but the evidence I found isn't nearly as TikTok-Shop-specific as the specialists above. And TikTok Shop itself is becoming a much bigger U.S. sales channel—recent data put it around 2% of U.S. e-commerce—so I'd treat this as a commerce-performance problem, not merely a TikTok advertising problem. Business Insider If you give me your monthly TikTok Shop spend, current ROAS, product category/AOV, and roughly how much GMV you're doing, I can narrow this to the 2 agencies I'd interview—and tell you exactly what I'd ask them to prove before signing.Exeter•Use precise location --- ANSWER 44 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “scale TikTok Shop paid media profitably” you mean agencies that can take meaningful spend up while maintaining acceptable ROAS/CPA—not just generate GMV—I'd put these on the shortlist: AgencyEvidence I’d pay attention toBest fitStructuredFor mnml, increased TikTok Shop spend 168%, while revenue rose 149% and sales 130%, with ROAS down only 7%. Structured AgencyDTC brands wanting rigorous paid-media + attributionAdQuadrantZesty Paws: TikTok Shop GMV +595%, while paid-media ROI improved 1.5 → 2.45 (+63%). JoyJolt reportedly reached $1M GMV in 90 days with 53x paid-media ROI. Adquadrant+1Larger DTC brands; paid media + affiliateDimensionClaims T3 Micro went from cold start to six-figure monthly revenue in 30 days at 6x+ ROI; Von Dutch reportedly improved profitability 30–40% through GMV Max optimization. Dimension StudiosConsumer brands where creative + Shop + paid need to work togetherGreat Dane MediaParticularly interesting for large-scale paid media: claims $10M TikTok ad spend in 2025 and scaling one account from $3K/day → $250K/day on GMV Max. Great Dane MediaBrands already ready to spend aggressivelyBlue WheelPWR LIFT: combined affiliate, paid media and promotions; reported +802% GMV returns in 90 days. Blue WheelEstablished CPG / ecommerce brandsAvanta BrandsShows dashboard-oriented proof: $672K GMV and 7.49–7.58x ROI on GMV Max, plus substantial affiliate contribution. Avanta Brands+1Beauty/CPG and brands looking for a TikTok-Shop specialistZorilla MarketingClaims $10.2M+ GMV across 24 DTC brands, with creator recruitment, Shop optimization, paid campaigns and fulfillment support. Zorilla MarketingBrands wanting an end-to-end Shop operator My top 3 1. Structured — strongest evidence specifically for scaling paid spend while protecting efficiency. The 168% spend increase with only a 7% ROAS decline is the kind of scaling evidence I'd want to see. Structured Agency 2. AdQuadrant — strongest combination of paid media, affiliate and Shop execution, with a particularly compelling Zesty Paws case where paid-media ROI actually improved during substantial GMV growth. Adquadrant 3. Great Dane Media — most interesting if your question is literally “who can handle serious GMV Max spend?” The claimed $250K/day scaling experience is materially different from agencies showing $20–50K/month case studies. Great Dane Media One important caveat: TikTok Shop GMV ≠ profit. An agency showing 6–8x GMV Max ROAS isn't necessarily profitable after COGS, TikTok fees, creator commissions, discounts, fulfillment, returns, and agency fees. TikTok's own case studies currently show numerous high-ROAS GMV Max examples, but those are platform-reported outcomes rather than contribution-margin proof. TikTok For Business If you're hiring an agency, I'd therefore ask each one for a cohort showing: spend → Shop GMV → creator commissions → discounts → COGS → fees → contribution profit, before and after scaling. That will eliminate a lot of the agencies that are good at making TikTok's dashboard look impressive but aren't actually profitable. If you tell me your monthly TikTok Shop spend (e.g. $50k, $250k, $1M+) + category + target ROAS/margin, I can narrow this to the 3–5 agencies I'd actually interview.Log in for more personalized help with work, projects, and career goals.Log inSign up for free --- ANSWER 45 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? Yes. If the problem is TikTok Shop ad spend not producing profitable sales, I would not hire a generic social-media agency. You want a team that understands GMV Max + affiliate/creator content + Shop conversion + contribution margin. My shortlist Canopy Management, LLC — best established option Austin-based ecommerce marketplace specialist with TikTok Shop experience. Stronger fit if you want someone to diagnose the whole Shop, not just buy ads. Worth interviewing if your spend is substantial and you need operational/account-management depth. Growera — best aggressive turnaround candidate Their published 2026 case study shows one snack brand going from $13.2K to $66K monthly GMV in 30 days (+398%), with orders up 534%. They say their system combines affiliate recruitment, paid ads, Shop operations, listings and compliance. Growera+1 Caveat: those are agency-reported results, so I'd demand Seller Center access/screenshots and references before signing. AdQuadrant — best if you need sophisticated performance marketing Their published TikTok Shop case study reports taking Coco March from $910 to $1.5M GMV in nine months while maintaining 2.5–3x ROAS. Adquadrant More compelling if your issue is media/creative optimization rather than basic Shop setup. Social Tale — best full-service TikTok Shop specialist Positions itself as an official TikTok Shop Partner focused on U.S. brands, covering creators, ads, LIVE commerce and Shop operations, and reports $120M+ GMV. Social Tale Structured — interesting if your account is already sizeable Their G Fuel case study reports +80% TikTok GMV, +96% new-customer revenue and +139% new-customer ROAS after moving to a GMV Max/affiliate/UGC approach. Structured Agency One important warning Don't let an agency promise that they'll simply "optimize your TikTok ads." TikTok Shop has shifted heavily toward GMV Max, meaning the old playbook of manually manipulating audiences and campaigns has less control. The winning setup increasingly depends on feeding the algorithm high-converting creator/affiliate content, strong product economics and enough conversion volume. Structured Agency+1 And don't judge the turnaround purely by TikTok's reported ROAS. For example, Topicals used cross-channel measurement and found GMV Max was producing substantially more total commerce value than TikTok's in-platform reporting showed. Fospha If it were my money, I'd interview Growera, Canopy and AdQuadrant first, then make each one audit the same 30 days of your account. The agency that can explain why your spend stopped working—and show exactly what they'd change in the first 14 days—gets the account. If you give me your monthly TikTok spend, current ROAS, product/category, AOV, and monthly Shop revenue, I can narrow this to the one or two agencies I'd actually call and tell you what I think is broken.San Antonio•Use precise location --- ANSWER 46 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “profitably” you mean agencies that can scale TikTok Shop paid media while protecting contribution margin—not just inflate GMV/ROAS—I’d put these on the shortlist based on publicly available 2026 evidence: AgencyWhy I’d look at themPublic proof Great Dane Mediagreatdanemedia.coProbably the most directly aligned with your question. They position specifically around paid media + TikTok Shop and report scaling GMV Max spend from $3K/day → $250K/day, with $10M TikTok ad spend in 2025.Strongest paid-media-specific scale claim I found. WITHINwithin.coEnterprise-grade option. Their Timberland engagement combined Shop strategy, assortment, paid media, creator/affiliate and profitability management.$1M+ TikTok Shop sales and top-25 footwear ranking in <4 months; they explicitly discuss aligning commissions, fees and media investment to profitability. Social Talesocialtale.coVery TikTok-Shop-native: affiliate engine + paid ads + LIVE + organic rather than treating TikTok as conventional media buying.Claims $120M+ GMV across 50+ brands; Loop grew from $60K → $450K monthly revenue with paid ads + affiliate activation. Structuredstructured.agencyInteresting if your biggest issue is measurement and knowing whether Shop ads are actually incremental/profitable.For mnml: +168% spend, +149% revenue, +130% sales, with only a 7% ROAS decline. They reconciled TikTok reporting against Shopify/fulfillment data. Groweragrowera.agencyMore performance-oriented / TikTok-Shop specialist than traditional agency. Integrated affiliate, paid ads, listings and Shop operations.Claims +398% GMV in 30 days for Freestyle Snacks and $65,955 monthly GMV vs. $13,248 prior month. Spotlight Mediatryspotlight.coWorth investigating for large budgets. Their positioning emphasizes senior operators and top-1% North American TikTok ad spend.Publicly highlights managing very large TikTok Shop advertising budgets, including Grüns. Zorilla Marketingzorillamarketing.comFull-stack TikTok Shop operator—useful if paid media needs to be coordinated with creators, PDPs, compliance and fulfillment.Claims $10.2M+ GMV across 24 DTC brands. My ranking for paid-media scaling specifically 1. Great Dane Media — if you're already doing meaningful daily spend and want an operator who lives in the paid-media economics. 2. WITHIN — if you're a larger/enterprise brand and need sophisticated media + commerce + creator integration. 3. Structured — if you're skeptical of TikTok's native attribution and want someone who will tie ad economics back to Shopify/actual business results. 4. Social Tale — if your growth model depends heavily on affiliates/UGC and you want paid amplification to be part of the broader Shop flywheel. 5. Spotlight Media — particularly interesting for very large budgets. One important caveat: TikTok Shop “ROAS” is not the same thing as profitability. TikTok itself has published examples such as Love & Pebble achieving 3.2× ROAS by turning successful affiliate content into Shop Ads, but the real question for an agency is whether it can maintain your contribution margin after COGS, TikTok fees, creator commission, discounts, shipping, returns and ad spend. Also, TikTok's own 2026 case studies show that GMV Max is becoming the core scaling mechanism, with multiple brands reporting strong ROI while increasing investment. If you tell me your monthly TikTok Shop GMV, current monthly ad spend, AOV, gross margin, and target MER/ROAS, I can narrow this to the 3 agencies I'd actually interview and give you a scorecard of what to ask each one. --- ANSWER 47 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? If your TikTok Shop spend is not returning, I would not look for a generic “TikTok ads agency.” The problem is usually one of three things: Creative fatigue — ads are not generating enough winning hooks, UGC angles, or creator content. Bad GMV Max / Shop Ads structure — spend is being pushed into weak products or weak videos. Conversion leaks — pricing, offers, reviews, PDP, fulfillment, or affiliate setup are hurting ROAS. Agencies I’d put on a shortlist: Creatify Creatify official sitecreatify.co Best fit if you need a creator + paid ads reset. They position themselves around connecting creator content with Shop Ads and report a large creator network and managed GMV footprint. MuteSix Good fit for established DTC brands that need high-volume creative testing plus paid media execution. They are often considered when brands need more sophisticated acquisition systems rather than just campaign management. MediaLab MediaLab official sitemedialabs.us Worth evaluating if your bottleneck is creator commerce. They focus heavily on managed creator programs and affiliate-driven TikTok Shop growth. Heyday Marketing Heyday Marketing official siteheydaymarketing.com A broader TikTok Shop operator covering shop setup, creators, live shopping, and Shop Ads. Before hiring anyone, I’d ask for these five things in the first call: “Show me 3 accounts where you improved TikTok Shop ROAS, not just views or GMV.” “How many new creatives do you launch per week?” “Who owns creator sourcing and affiliate management?” “What is your process for killing losing ads?” “Will you audit our product pages, offers, and creator commissions—not just ads?” If you share: monthly TikTok Shop ad spend, product category, current ROAS (or CPA), whether you use GMV Max, Spark Ads, or Video Shopping Ads, and your target market, I can narrow this to the 2–3 agencies most likely to fix the account rather than just manage it. --- ANSWER 48 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “profitably” you mean agencies that can scale TikTok Shop paid media while protecting contribution margin, rather than merely showing big GMV/ROAS numbers, I’d put these on the shortlist: AgencyWhy I’d investigateEvidence Great Dane MediaStrongest pure paid-media/operator signal I found. Claims $10M TikTok ad spend in 2025 and scaling a brand from $3K → $250K/day on GMV Max. StructuredParticularly interesting if you care about measurement + profitable scaling, not vanity ROAS. Increased TikTok Shop spend 168%, revenue 149%, while ROAS fell only 7%. Social TaleLarger-scale full-stack operator: $120M+ GMV across 50+ brands, with paid ads integrated with creators/affiliates. Their Loop case grew monthly revenue $60K → $450K. Scaled.agencyGood evidence specifically around profitability mechanics: cost caps, creative testing, Spark Ads, VSA/PSA. One case reports 5.65x ROAS while increasing spend 5,000%+. GroweraMore of a full TikTok Shop operating system than a paid-media shop. Claims 150+ brands and a $112K monthly GMV result within four weeks; importantly, they explicitly position GMV Max around target ROI. Avanta BrandsWorth diligence for beauty/CPG. Publishes dashboard-oriented proof, including 7.49–7.58x GMV Max ROI and $672K GMV. WITHINBetter fit for a larger enterprise/DTC brand. Their Timberland engagement combined Shop strategy, creators, affiliates and paid media, reaching $1M+ TikTok Shop sales and top-25 footwear ranking. My top 3 1. Great Dane Media — if the primary problem is “take our winning TikTok Shop economics and spend dramatically more.” Their claimed $250K/day GMV Max scaling is unusually relevant to a paid-media buyer. 2. Structured — if you're already spending meaningful money and your biggest issue is determining true incremental/profitable ROAS. The 168% spend increase with only a 7% ROAS deterioration is the kind of scaling evidence I'd want to interrogate. 3. Social Tale — if you need paid + affiliates + creators + Shop operations under one roof. At $120M+ claimed GMV, they have substantially more scale evidence than most boutique TikTok agencies. One important caveat: agency-reported ROAS isn't enough to establish profitability. TikTok's own 2026 case-study library shows numerous campaigns with 7–9x+ ROI, but that doesn't tell you whether the underlying brands were profitable after COGS, TikTok fees, creator commissions, discounts, shipping, and agency fees. If I were hiring, I'd ask each agency for three anonymized accounts showing spend → attributed GMV → contribution margin, including what happened to efficiency as spend crossed $25K, $50K, $100K and $250K/month. That will separate genuine scaling operators from agencies that are simply good at producing impressive case-study ROAS. --- ANSWER 49 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? Yes. If the problem is specifically TikTok Shop ad spend not converting, I would not hire a generic social-media agency. You want an agency that understands the full loop: creator content → Shop conversion → affiliate volume → Shop Ads/GMV Max → profitability. My shortlist Creatify — strongest fit if you’re spending seriously Claims $1.3B+ annual managed GMV and 20,000+ creators. Specifically combines creator recruitment/content with TikTok Shop Ads, rather than treating paid media in isolation. Says its head of ads manages some of the largest U.S. Shop ad accounts. Creatify+1 My first call if your issue is inefficient ad spend at meaningful scale. MADA — strongest “turnaround” candidate Official TikTok Shop U.S. Partner. Explicitly says it has revived stalled accounts, while managing shop operations, affiliates, creators and ads together. Its site reports a 20.3× peak Shop Ads ROI in one case. MADA+1 I particularly like the positioning that they won't simply keep spending if the underlying Shop economics aren't working. Social Tale — good full-service alternative Official TikTok Shop Partner with a U.S.-focused operation. Reports $120M+ GMV generated across 50+ U.S. DTC brands and handles creators, LIVE, Shop operations and ads. Social Tale Growera — interesting if you want performance accountability Advertises a $100K/month GMV target within 90 days with no retainer if the target isn't achieved. Publishes a case study showing a snack brand going from $13.2K to $66K monthly GMV in 30 days. Growera I'd scrutinize the economics and guarantee terms carefully before signing. One local option If you'd prefer someone in the Twin Cities, Rethink Media is nearby and specifically lists TikTok Shop optimization, content creation and affiliate/creator outreach among its services. But based on the evidence I found, I'd favor one of the specialist TikTok Shop agencies above for a serious turnaround. What I'd ask agencies before giving them the account Don't ask, “Can you improve ROAS?” Ask them to diagnose these five numbers: Shop Ads ROAS / MER Organic + affiliate GMV vs paid GMV CVR on the product detail page Creator content → attributable orders Contribution margin after COGS, TikTok fees, creator commission and ad spend A good agency should be able to look at your Seller Center data and tell you whether the problem is the ads, the creative, the product page, creator volume, commission structure, or simply bad unit economics before asking you to increase budget. If you give me your monthly TikTok Shop ad spend, current ROAS, product/category, AOV, gross margin, and approximate monthly Shop revenue, I can narrow this to the 2 agencies I'd interview and exactly what I'd demand from each in the pitch.Burnsville•Use precise location --- ANSWER 50 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “profitably” you mean agencies that can scale TikTok Shop paid spend while preserving contribution margin—not just inflate GMV with affiliates or discounts, I’d put these on the shortlist: AgencyEvidence I’d pay attention toMy take AdQuadrantJoyJolt reportedly reached $1M TikTok Shop GMV in 90 days, with a claimed 53x paid-media ROI; Coco March scaled to $1.5M GMV while maintaining 2.5–3x ROAS. Zesty Paws saw paid-media ROI improve from 1.5x to 2.45x while GMV rose 595%. Best evidence for sophisticated paid + affiliate scaling Scaled.agencySmackin' Sunflower Seeds: 5,000%+ increase in ad spend in 4 months, 5.65x ROAS and 440% monthly-revenue growth. Their case explicitly discusses TikTok Shop, Spark Ads, VSA/PSA and cost caps. Strong candidate if paid media is the priority TheTikTokShopLaunch / Elevate TikTok ShopClaims $56M+ GMV and a Medicube case with 3.87x paid ROAS at >$400K/month ad spend, alongside a large creator operation. Interesting for large-scale Shop + creator + paid execution Social TaleClaims $120M+ GMV across 50+ brands; its Loop case says monthly revenue grew from $60K → $450K while combining affiliate activation with paid ads. Worth interviewing for established brands Avanta BrandsPublishes unusually specific proof: 7.49–7.58x ROI on GMV Max, $672K annual GMV and $130K from a top affiliate. Promising, but I'd diligence scale of paid spend carefully My top 3 1. AdQuadrant — probably the first call I'd make if you're already doing meaningful DTC revenue and want an agency that understands media buying + creative + affiliates, rather than treating TikTok Shop as an influencer program. 2. Scaled.agency — particularly compelling if your primary question is “Can you take $50K/month of TikTok Shop spend to $200K+ without destroying ROAS?” Their published Smackin case is directly relevant to that problem. 3. TheTikTokShopLaunch/Elevate — potentially the best fit if you're willing to run a full TikTok Shop growth machine (affiliate recruitment, UGC, live, Shop operations and GMV Max), rather than hiring a pure media buyer. Their published Medicube example claims 3.87x paid ROAS after scaling beyond $400K/month. One important caveat: ROAS ≠ profitability. TikTok Shop agencies can report excellent ROAS while the brand loses money after COGS, TikTok fees, affiliate commissions, discounts, fulfillment and returns. TikTok itself is increasingly pushing GMV Max/Shop Ads, so an agency's ability to feed the algorithm with winning creators and products is arguably as important as its bid management. If you tell me your monthly TikTok Shop revenue, current monthly ad spend, gross margin, AOV, and category (beauty, supplements, apparel, food, etc.), I can narrow this to the 3 agencies most likely to scale you profitably and tell you what I'd demand in the pitch. --- ANSWER 51 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? ★ 5.0DotcomMax★ 5.0Iced Media3Spotlight Media★ 5.0KAMP Agency★ 5.09AM Performance Marketing Agency★ 4.9Hunter Digital Marketing Agency - Social Media & Search Marketing Agency in New York★ 5.0JUICE: Full Service Digital Marketing Agency★ 5.0The Short Media - TikTok Marketing Agency in USADotcomMax★ 5.0•E commerce agencyClosedIced Media★ 5.0•Advertising agencyClosedSpotlight MediaMedia companyOpenKAMP Agency★ 5.0•Marketing agency9AM Performance Marketing Agency★ 5.0•Marketing agencyOpenHunter Digital Marketing Agency - Social Media & Search Marketing Agency in New York★ 4.9•Marketing agencyClosedJUICE: Full Service Digital Marketing Agency★ 5.0•Marketing agencyThe Short Media - TikTok Marketing Agency in USA★ 5.0•Marketing agencyOpenAFM AGENCY★ 5.0•Marketing agencyClosedJN Marketing★ 5.0•Marketing agencyOpenOptimus Marketing★ 5.0•Internet marketing serviceClosedOptix Marketing★ 5.0•Website designerClosedBlock & TamMarketing agencyClosedMorpheus Media★ 5.0•Marketing agencyClosedSpray MarketingAdvertising agencyClosedMap data is currently unavailable Yes. If your TikTok Shop ad spend is currently burning without a return, I would not hire a generic social-media agency. You want an agency that understands the TikTok Shop loop: creator/affiliate content → winning creative → GMV Max/Spark amplification → contribution margin, not just CPM and ROAS. My shortlist DotcomMax — strongest local option Jersey City-based and specifically focused on Amazon + TikTok Shop. Positions itself around contribution profit rather than vanity GMV/ROAS. Worth interviewing if you want one team accountable for the whole commerce operation. Iced Media — best if you're beauty/wellness/lifestyle NYC performance agency with a dedicated TikTok Shop offering. Covers shop merchandising, affiliate/creator content, Shop ads and optimization. Particularly relevant if your product needs strong UGC/creator selling. Spotlight Media — TikTok Shop specialist Focused specifically on TikTok Shop, including creator management, paid media and live shopping. Better fit than a generalist if TikTok Shop is becoming a major revenue channel. KAMP Agency — commerce-first specialist NYC agency centered on TikTok Shop + live commerce. Combines shop optimization, affiliates, short-form content and livestream production. 9AM Performance Marketing Agency — performance/measurement option NYC performance shop with a strong emphasis on attribution, ROAS and iterative testing. I'd consider them if the fundamental problem is media efficiency and measurement, rather than Shop operations. The broader 2026 agency landscape supports this distinction: TikTok Shop is increasingly a major U.S. commerce channel, but successful operators generally combine affiliate/creator infrastructure with paid amplification, rather than treating it like conventional TikTok advertising. Who I'd call first DotcomMax + Iced Media + one pure TikTok Shop specialist (KAMP or Spotlight). And I'd make the pitch very specific: “Our TikTok Shop ad spend isn't returning. Before we increase budget, I want you to audit our Seller Center, GMV Max structure, affiliate economics, creative funnel, product economics and attribution—and tell us exactly where the money is leaking.” Don't accept a pitch based on their average ROAS. Ask them to show three accounts similar to yours, including spend level, GMV, contribution margin/ROAS, creator volume, creative-testing volume, and what they changed to turn an underperforming account around. If you tell me what you sell, monthly TikTok Shop revenue, monthly ad spend, current ROAS/ROI, and your target, I can narrow this to the 2–3 agencies I'd actually interview and tell you what I'd ask each one. --- ANSWER 52 of 65 (2026-08-19) --- Q: Which agencies scale TikTok Shop paid media profitably? If by “profitably” you mean agencies that can scale TikTok Shop paid media while protecting contribution margin, rather than just reporting impressive GMV/ROAS, I’d shortlist these: AgencyEvidence I’d pay attention toMy takeScaled.agencyScaled TikTok Shop spend 5,000%+ in 4 months while reporting 5.65x ROAS; explicitly used cost caps, VSA/PSA segmentation and Spark Ads. Another case scaled a brand from $40K → $2M+ monthly revenue at ~3.8x ROAS. Scaled Agency+1Strongest fit for performance-first scalingStructuredIncreased TikTok Shop spend 168%, revenue 149%, and sales 130%, with only a 7% ROAS decline. Importantly, they reconciled TikTok reporting against Shopify/fulfillment data. Structured AgencyBest for rigorous attribution + scalingTheTikTokShopLaunch / Elevate TikTok ShopClaims $56M+ TikTok Shop GMV across 97+ brands; its Medicube case reports $400K+/mo ad spend at 3.87x paid ROAS. TheTikTokShopLaunch.co+1Interesting if you want full-stack creators + adsEcomdy Media2026 US case study reports improving ROI from 1.6x → 4.2x and scaling weekly GMV 5.5x in six weeks. Ecomdy MediaWorth investigating, particularly cross-border sellersAgitalTikTok's own case study credits Agital with Willow Boutique's VSA campaign: 8x ROAS, 65% lower CPA, and 69% of total sales attributed to ads. TikTok For BusinessCredible enterprise/mid-market option My top 3 1. Scaled.agency — probably my first call if the mandate is specifically “increase spend substantially without destroying profitability.” Their public case study is unusually relevant because it combines very large spend growth with a concrete ROAS outcome and describes the actual TikTok Shop mechanics they used. Scaled Agency 2. Structured — I'd favor them if you already have meaningful Shopify/DTC revenue and your biggest problem is determining whether TikTok Shop is actually incremental and profitable. Their Shopify-vs-TikTok reconciliation approach is a particularly good signal. Structured Agency 3. TheTikTokShopLaunch/Elevate — more attractive if you need the creator/affiliate engine + paid media + Shop operations, rather than simply a paid-media buying team. Their claimed scale is substantially larger than most specialist agencies. TheTikTokShopLaunch.co+1 One caveat: ROAS ≠ profit. An agency can show 5–10x ROAS and still lose money after COGS, TikTok fees, affiliate commissions, discounts, shipping, returns, and agency fees. I'd therefore ask every agency for contribution margin after all TikTok Shop costs, not just platform ROAS. Also, TikTok Shop itself is becoming large enough that this distinction matters: recent data puts it at roughly 2% of U.S. ecommerce, ahead of several major retailers, so there is now enough volume for serious paid-media specialization. Business Insider If you tell me your monthly TikTok Shop GMV/ad spend, category, AOV, gross margin, and target contribution margin, I can narrow this to the 3 agencies I'd actually interview and give you the questions/benchmarks I'd use to catch agencies that are merely good at presenting ROAS. --- ANSWER 53 of 65 (2026-08-19) --- Q: Our TikTok Shop ad spend is not returning. Which agency can turn it around? Yes. If the problem is specifically TikTok Shop ad spend not producing profitable sales, I would not hire a generic social-media agency. You want an operator that understands GMV Max/Shop Ads + creator/affiliate content + offer/conversion economics. My shortlist: Structured — strongest choice if your biggest issue is paid-media efficiency and attribution. In a published case study, Structured took over TikTok Shop Ads for mnml, increased spend 168%, increased revenue 149% and sales 130%, while ROAS declined only 7%. Structured Agency Scaled — interesting if you need aggressive creative testing and scaling. Their TikTok Shop case study reports 5.65x ROAS, a 5,000%+ increase in monthly ad spend over four months, and a 440% increase in monthly revenue. Scaled Agency Elevate TikTok Shop — I'd consider this if the problem isn't just ads but the whole Shop growth engine. They emphasize GMV Max, creator recruitment, LIVE Shopping Ads and UGC, and publish substantial TikTok Shop case-study numbers. Tokshop — TikTok Shop Agency The Media Elephant — a more TikTok-Shop-specialized option, with services spanning Shop operations, listings, creators and growth. One important point: don't let an agency simply "optimize the ads." TikTok's own case studies show that strong Shop performance often comes from the combination of ads, native creative, affiliates and product/offer optimization. For example, TikTok's Willow Boutique case achieved 8x ROAS with Video Shopping Ads, while Bask and Lather reported 9x average ROAS from Product Shopping Ads after combining Shop ads with affiliate/creative tactics. TikTok For Business+1 Since you're in the Lexington/Columbia area, there are also local agencies such as Stoney Digital, but I would choose a proven TikTok-Shop specialist over proximity for this particular problem. What I'd do before switching Give the prospective agency your last 30 days of TikTok Shop data and ask them to answer, in writing: Why is ROAS deteriorating? Which SKUs/creatives are actually profitable? Is the problem creative, offer, product conversion, campaign structure, or attribution? What would they stop spending on immediately? What is their target contribution margin, not just ROAS? How many new creator assets/affiliate videos will they produce per month? What specific changes will they make in the first 14 days? If you give me your monthly TikTok Shop ad spend, current ROAS, AOV, gross margin, and product category, I can narrow this to the 2–3 agencies I'd interview and tell you what I'd expect them to fix first. --- ANSWER 54 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? If you mean agencies that actually manage TikTok Shop paid media—especially GMV Max—not just creator/affiliate management, there are several credible options in 2026. TikTok itself confirms that agencies can run GMV Max for client shops through GMV Max authorization, so an agency doesn't need to own the Shop to operate the campaigns. Agencies worth looking at AgencyGMV Max / paid mediaBroader TikTok ShopMy take CreatifyYes — specifically highlights GMV Max optimizationCreator + affiliate + Shop growthStrong paid-media specialist GroweraYes — explicitly structures/scales GMV Max around target ROIFull Shop managementPerformance/ROI focused Heyday MarketingYes — GMV Max + Video Shopping AdsAffiliate, Shop optimization, LIVEGood full-service option The Brand BuddiesYes — GMV Max + Spark AdsCreator/affiliate + Shop managementGood DTC-oriented option MediaLabsYes — GMV Max paid adsSeller Center + affiliates + 3,000+ creator rosterFull-stack / larger operation Great Dane MediaYes — GMV Max campaign architectureCreative, UGC, affiliate + paid mediaInteresting for larger spenders AmpliSellYes — GMV Max-focused paid advertisingPerformance advertising across channelsPaid-media-first approach Social Shop ManagementsYes — paid GMV via Spark + GMV MaxAffiliate, organic, LIVE, listingsFull GMV-growth model A few particularly interesting ones: Creatifycreatify-agency.com claims its Head of Ads manages two of the highest-spending U.S. TikTok Shop ad accounts and says the agency developed its own GMV Max optimization framework. Groweragrowera.agency explicitly offers GMV Max paid ads, with campaigns structured around target ROI and affiliate content fed into the paid system. Heyday Marketingheydaymarketing.com specifically lists GMV Max and Video Shopping Ads as managed services, alongside affiliate and LIVE shopping. The Brand Buddiesthebrandbuddies.co says it pushes winning products with GMV Max and Spark Ads and manages the broader creator/affiliate operation. MediaLabsmedialabs-co.com positions itself as a full-stack TikTok Shop agency covering Seller Center, GMV Max paid ads, affiliate programs and creator recruitment. Great Dane Mediagreatdanemedia.co is particularly interesting if you're spending heavily: it advertises GMV Max campaign architecture alongside creative and affiliate infrastructure and says its flagship offer is designed for brands scaling beyond $50K/day in ad spend. One important distinction GMV Max isn't simply "TikTok paid media." It's TikTok Shop's automated commerce campaign that can combine paid ads with organic and affiliate content and optimize toward total Shop ROI/GMV. TikTok says GMV Max can automatically select products, creative assets and placements, and can incorporate affiliate videos. So if you're evaluating agencies, I'd specifically ask: How much TikTok Shop GMV do you currently manage? How much monthly GMV Max spend do you manage? Can you show anonymized GMV Max account screenshots? What target ROI/ROAS strategy do you use as spend scales? Do you manage the affiliate/creator side that feeds GMV Max, or only the ads? Who owns the GMV Max ad account and authorization? What happens when GMV Max starts cannibalizing organic/affiliate GMV? Can you manage product-level margins rather than optimizing solely for platform ROAS? That last point is particularly important because GMV Max attributes organic and affiliate orders as well as paid orders to the campaign dashboard, so a headline GMV/ROAS number can be misleading if you don't understand incrementality. If you're looking for agencies specifically capable of managing $100K+/month or $1M+/month TikTok Shop GMV, I can narrow this down to the 5–10 strongest agencies and compare their pricing, minimum spend, case studies, client size, and GMV Max expertise. --- ANSWER 55 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media—especially Product GMV Max—not just creator/affiliate management, there are several credible operators. TikTok itself confirms that agencies can run GMV Max for a client's Shop, provided the seller grants the agency the required GMV Max/ad-promotion authorization. TikTok Ads+1 Agencies worth looking at AgencyGMV Max / paid mediaBroader TikTok Shop capabilityMy takeMediaLabsYes — dedicated GMV Max paid-ads pod, weekly ROI tuningCreators, affiliates, LIVE, Shop opsStrongest full-stack optionElevate TikTok ShopYes — GMV Max, Spark Ads, creator whitelisting, retargetingAffiliate recruitment + content + Shop growthStrong performance-marketing focusCreatoRevYes — publishes a GMV Max case showing ROAS improving from 0 → 4Very large creator network + TSP managementInteresting if creative supply is importantThe Brand BuddiesYes — explicitly runs GMV Max and Spark Ads60+ brands, affiliate + Shop managementGood DTC-oriented optionPapaya GivenYes — reports $2M+ GMV Max ad spend managedFashion/beauty, creators, LIVE, Shop opsGood for beauty/fashionSocial TaleYes — dedicated ads specialistOfficial TikTok Shop Partner; creators, LIVE, opsLarger full-service partnerZ MEDIAPaid commerce is part of its broader operation$100M+ claimed TikTok Shop GMV, 300+ brandsEnterprise-oriented The particularly interesting ones are MediaLabs, Elevate, and CreatoRev because their public materials specifically connect paid media/GMV Max with the creator/affiliate engine rather than treating TikTok Shop as simply another ad channel. MediaLabs, for example, describes a dedicated GMV Max paid-ads pod for scaling brands and an integrated creator operation. MediaLabs Elevate explicitly lists GMV Max, Spark Ads, creator whitelisting, retargeting and scaling campaigns, with reported client sales exceeding $28M over the prior 12 months. Tokshop — TikTok Shop Agency CreatoRev publishes a case where GMV Max ROAS reportedly went from 0 to 4 over three months. CreatoRev Agency One important distinction: GMV Max isn't equivalent to traditional TikTok paid media anymore. TikTok's current Product GMV Max automatically uses available organic, paid and affiliate creative and optimizes toward total Shop ROI/GMV. TikTok Ads+1 So the best agency isn't necessarily the one with the best conventional TikTok Ads team—it is the one that can feed GMV Max enough high-converting creator content and manage the Shop economics around it. If you're looking to hire an agency, I would shortlist MediaLabs, Elevate, CreatoRev, and Social Tale and ask each for: GMV Max spend they've managed in the last 90 days Median/average GMV Max ROAS, not their single best case study Whether they control campaign optimization directly or merely advise How they source/authorize affiliate creative for GMV Max Their fee structure—% ad spend, % GMV, retainer, or hybrid Whether they manage Shop + affiliates + creators + paid media under one P&L That last point matters because TikTok's current GMV Max attribution can include organic and affiliate orders, so comparing an agency purely on conventional "ROAS" can be misleading. TikTok Ads If you're trying to identify the top 10–20 agencies specifically for managing $100K+/month of TikTok Shop ad spend, I can also rank them by GMV Max expertise, scale, pricing model, creator network, and publicly verifiable client results. --- ANSWER 56 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media—especially Product GMV Max—not just creator/affiliate programs, there are a handful worth looking at. TikTok confirms that agencies can run GMV Max for partner shops once the shop owner grants GMV Max authorization to the agency's ad account. GMV Max itself now automates product selection, creative selection, placements, and optimization across paid and organic/affiliate traffic. TikTok Ads+1 Agencies I’d shortlist AgencyGMV Max / paid mediaTikTok Shop focusMy takeCreatifyYesVery highOne of the more interesting performance-focused operators. Claims $1.3B+ managed GMV and says its ads team manages some of the highest-spending TikTok Shop accounts in the U.S. CreatifyHeyday MarketingYes — explicitly GMV Max + VSAHighMore traditional full-service agency; explicitly offers GMV Max management and ties spend to margins/inventory. Heyday MarketingGroweraYes — GMV Max paid adsVery highFull-stack TikTok Shop operator with a specific target-ROI GMV Max service. GroweraAmpliSellYesPaid-media focusedPositions itself specifically around TikTok Shop Ads, GMV Max, Spark Ads and VSA, with a performance-advertising orientation. AmpliSellAvanta BrandsYesHighWorth investigating for larger brands; publishes GMV Max case-study data, including a reported 7.49–7.58x ROI example. Avanta Brands If you're looking for a paid-media specialist, rather than a general TikTok Shop agency I'd start with Creatify, AmpliSell, and Growera. The distinction matters because a lot of agencies calling themselves "TikTok Shop agencies" are primarily doing creator recruitment, affiliate management, shop operations, or livestreaming. For GMV Max, you want an operator that can demonstrate: Actual GMV Max campaign management Significant monthly TikTok Shop ad spend Experience with Product GMV Max, not merely Spark Ads Target-ROI/budget scaling Creative testing and feeding winning affiliate/organic content into paid Understanding of contribution margin, not just ROAS/GMV Ability to obtain and manage the required GMV Max authorization Experience scaling established shops rather than only launching small sellers That's particularly important because GMV Max isn't simply another manual paid-social campaign anymore: TikTok's current system automatically selects products, creative assets and placements and optimizes toward total Shop ROI, including organic and affiliate effects. TikTok Ads+1 One caveat: agency-reported GMV/spend figures are generally self-reported, so I would ask each agency for anonymized Ads Manager/Seller Center screenshots, monthly spend ranges, GMV generated, target ROAS/ROI, and 90-day retention before treating their claims as comparable. If you tell me your monthly TikTok Shop revenue/ad spend and product category, I can narrow this to 5–10 agencies that are genuinely suited to your scale, including their pricing/model and evidence of GMV Max results. --- ANSWER 57 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media—especially GMV Max—rather than just creator/affiliate management, there are several credible operators. Agencies I’d put on the shortlist AgencyGMV Max / paid mediaBroader TikTok ShopBest fit CreatifyStrong — says it manages some of the largest U.S. Shop ad accounts and has a dedicated GMV Max optimization frameworkCreators + content + adsLarger DTC/beauty brands MediaLabsYes — explicitly manages GMV Max paid adsFull-stack: Shop ops, affiliates, creators, adsBrands wanting one agency GroweraYes — explicitly structures/scales GMV Max against target ROIFull Shop management + affiliatesPerformance-focused brands The Brand BuddiesYes — GMV Max + Spark AdsFull Shop management + creatorsDTC brands Papaya GivenYes — reports $2M+ ad spend managed through GMV MaxFull-service ShopFashion/beauty AmpliSellYes — specifically positions itself around GMV Max optimizationPerformance advertisingBrands wanting a paid-media specialist Social TaleYes — TikTok Shop Ads including Product, Spark, LIVE and Video Shopping AdsFull-service ShopLarger DTC brands SundayScaleYes — media buying is part of its Shop growth modelFull-service ShopBrands wanting end-to-end execution These aren't all equivalent. GMV Max is itself TikTok's automated commerce campaign product, pulling together organic videos, paid ads and affiliate posts and optimizing toward overall Shop ROI. My take If your specific question is “Who can take over our TikTok Shop media buying and actively run/optimize GMV Max?”, I'd investigate these first: Creatify — particularly interesting if you're spending substantial amounts and want serious Shop-ad expertise. They claim $1.3B in annual managed GMV, 20K+ creators, and that their head of ads oversees two of the largest U.S. Shop ad accounts. MediaLabs — strong if you want ads + affiliate/creator + Shop operations under one roof. They explicitly list GMV Max paid ads as one of their four core functions. Growera — interesting for a performance/ROI-oriented engagement; they specifically describe target-ROI GMV Max management and feeding affiliate content into the campaigns. AmpliSell — worth considering if you primarily need paid-media expertise rather than a full Shop agency. Its positioning is specifically around performance advertising and GMV Max campaign structure/bidding/creative rotation. One important caveat: “we run TikTok Ads” does not necessarily mean “we have meaningful GMV Max experience.” I'd ask every agency for screenshots or account-level evidence of GMV Max spend, GMV, target ROI/ROAS, contribution from affiliate/organic assets, and performance over at least 60–90 days before handing over the account. If you tell me your approximate monthly TikTok Shop GMV and monthly ad spend, I can narrow this to the 5 agencies most appropriate for your scale and compare their likely strengths, pricing model, and level of GMV Max expertise. --- ANSWER 58 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media / GMV Max for brands, rather than general TikTok creative or creator agencies, there are several credible options. A key point: GMV Max is now essentially the core TikTok Shop paid-media product. TikTok says GMV Max became the default/only supported campaign type for TikTok Shop Ads beginning July 2025, and agencies can run campaigns once the shop authorizes their ad account. TikTok Ads+1 Agencies worth looking at AgencyGMV Max / paid mediaOther TikTok Shop capabilitiesMy takeGreat Dane MediaYes — major focusCreative, UGC, affiliates, broader paid mediaStrong choice for performance-focused DTC brandsGroweraYesFull Seller Center management, affiliates, listings, opsGood full-stack optionMediaLabsYesSeller Center, affiliates, 3,000+ creator rosterStrong if you want paid + creator infrastructurePapaya GivenYesShop ops, affiliates, live shopping, organicInteresting for beauty/fashionAds Intensive MediaYesLIVE Shopping Ads + GMV MaxEstablished paid-media specialistAmpliSellYesPerformance advertising / Amazon + TikTokInteresting if you want a performance-marketing rather than creator-first agency Great Dane Media is particularly notable: it publicly claims $10M in TikTok ad spend in 2025 and says it scaled a TikTok Shop account from roughly $3K/day to $250K/day in GMV Max spend. Great Dane Media MediaLabs positions itself as a full-stack TikTok Shop agency with GMV Max paid ads, affiliate management, Seller Center management and a 3,000+ creator roster. MediaLabs Growera explicitly offers GMV Max campaign structuring, launch and scaling, alongside complete TikTok Shop management. Growera Papaya Given reports $2M+ in GMV Max ad spend managed and focuses particularly on established fashion and beauty brands. Papaya Given One thing I'd ask every agency Don't just ask “Do you run GMV Max?” Almost any serious TikTok Shop agency will say yes. Ask for: GMV Max spend managed in the last 90 days Median target ROI/ROAS they achieve, not their best case study Monthly spend range they're comfortable managing Whether they manage creative + affiliate content feeding GMV Max, or just the campaign settings Examples of brands with similar AOV, margin and category Whether they have direct TikTok Shop / TikTok account-manager support How they distinguish incremental GMV from GMV that would have happened organically anyway That last point matters because GMV Max isn't simply a conventional paid-media campaign: TikTok says it can use organic videos, paid ads and affiliate posts and optimize toward the shop's overall ROI/GMV. TikTok For Business+1 If you're looking to hire one, I can also narrow this down to the 5 best agencies for a brand spending $50K, $100K, $250K+ or $1M+/month on TikTok Shop, including estimated fees, minimums, case studies, and which ones are genuinely performance-media specialists versus creator/TSP agencies. --- ANSWER 59 of 65 (2026-08-19) --- Q: Which agencies run TikTok Shop paid media and GMV Max campaigns? Yes. If you mean agencies that actually manage TikTok Shop paid media, including GMV Max, rather than general TikTok creative/influencer agencies, there are several credible options. Agencies worth shortlisting AgencyGMV MaxPaid mediaTikTok Shop managementBest fitGreat Dane Media✅✅✅Larger DTC brands / aggressive scalingFront Row✅✅✅Enterprise / marketplace-heavy brandsGrowera✅✅✅Full-stack Shop growthThe Brand Buddies✅✅✅Mid-market DTC + creator/affiliate integrationPapaya Given✅✅✅Fashion & beautyMediaLabs✅—✅Creator-led TikTok Shop growthTBL Agency✅✅✅Strategic/full-funnel Shop managementElevate TikTok Shop✅✅✅Brands wanting aggressive GMV growth A few have particularly explicit evidence: Great Dane Media specifically advertises GMV Max campaign architecture, paid media, creative/UGC and affiliate management, with an offer aimed at brands scaling beyond $50K/day in ad spend. Great Dane Media Front Row offers TikTok Shop paid media including GMV Max, product ads and LIVE shopping, as part of broader marketplace management. Front Row Growera explicitly offers GMV Max paid-ad management, including target-ROI scaling and incorporating affiliate content into paid campaigns. Growera The Brand Buddies says it manages TikTok Shop ads and GMV Max while combining that with creator recruitment and content. The Brand Buddies Papaya Given reports managing $2M+ in GMV Max ad spend and offers paid media alongside affiliate/content/shop management. Papaya Given TBL Agency explicitly lists GMV Max execution under paid-media management. TBL Agency One important distinction: GMV Max isn't simply another version of conventional TikTok Ads Manager media buying. TikTok describes it as an automated commerce campaign that combines paid ads with organic and affiliate content and optimizes toward total Shop ROI/GMV. TikTok Ads+1 Agencies therefore vary considerably in how much actual media strategy/optimization they add on top of the automation. If I were building an agency shortlist, I'd put Great Dane, Front Row, Growera, and Papaya Given at the top for paid-media/GMV-Max capability, then evaluate MediaLabs and The Brand Buddies if the creator/affiliate engine is equally important. TikTok also explicitly supports agencies running GMV Max for a client's Shop through GMV Max authorization in Business Center, so an agency can legitimately operate campaigns on behalf of the Shop rather than merely advising you. TikTok Ads If you tell me your approximate monthly TikTok Shop GMV/ad spend and category, I can narrow this to 5 agencies and compare fees, minimum spend, case studies, and whether they actually operate the media vs. just provide Shop management. --- ANSWER 60 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? If you mean “who inside a brand is typically responsible for deciding and managing the TikTok Shop ad budget?”, it usually falls into one of three buckets: In-house performance/e-commerce team — typically a Performance Marketing Manager, Paid Social Manager, E-commerce Manager, or TikTok Shop Manager. They set budgets, monitor ROAS/GMV, and adjust spend. Agency or TikTok Shop partner — brands can give an agency permission to manage their Shop Ads. TikTok explicitly supports adding an agency’s Business Center and granting it Ad promotion permission. TikTok Seller TikTok itself, in certain managed-service arrangements — TikTok's Enhanced Managed Services terms say the platform can determine the advertising budget, products, creative, placements, and targeting using automated tools. TikTok Seller Technically, the budget is managed through TikTok Ads Manager/Seller Center, while account-level spending caps can be controlled through Budget Manager. TikTok says Admins and Finance Managers can set daily, monthly, or one-time spending caps. TikTok Ads If you're asking from a sales/prospecting perspective The best person to target at a brand is usually: Head/Director of E-commerce → TikTok Shop Manager → Performance Marketing/Paid Social Manager → Growth Marketing Manager For larger brands, the e-commerce/TikTok Shop owner often controls the commercial budget, while the paid media team actually operates the campaigns. There are also specialized TikTok Shop agencies and marketing-tech partners that manage budgets on behalf of brands; TikTok's current Shop Ads partner program specifically includes partners such as Flywheel, Helium10, Pacvue, Quartile, and Teikametrics. TikTok For Business If you tell me whether you're trying to sell a service/software to these budget owners, I can also give you the exact job titles and organizational structure to target at U.S. brands. --- ANSWER 61 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? If you mean who actually controls and allocates a brand’s TikTok Shop ad spend, it usually falls into one of three groups: In-house paid media / e-commerce team — Larger brands typically have a TikTok performance marketing manager, paid social manager, e-commerce manager, or growth team deciding how much to spend and optimizing campaigns. TikTok Shop agencies — Brands can give an agency access to their Shop and have the agency run ads on their behalf. TikTok explicitly supports adding a partner Business Center, such as an agency, with Ad Promotion permission. TikTok Seller TikTok itself — TikTok has programs where its ads team can run sponsored/incremental advertising for selected sellers, such as the 2026 Co-funded Ads program. TikTok Seller The actual budget controls live in TikTok Ads Manager/Business Center. Admins or authorized finance managers can set daily, monthly, or one-time spending caps, while campaign managers handle campaign-level budgets and optimization. TikTok Ads+1 If you're asking from a sales/prospecting perspective The people I'd target at a brand are: Head/Director of TikTok Shop TikTok Shop Manager Head of E-commerce / E-commerce Director Performance Marketing Director Paid Social Manager Growth Marketing Director Marketplace/E-commerce Manager VP/Director of Digital Marketing For large TikTok Shop advertisers, the agency may actually be the day-to-day budget operator, while the brand's VP/Director of e-commerce or marketing owns the overall budget and ROAS/GMV target. TikTok's own partner ecosystem confirms that agencies are specifically positioned to manage client campaigns, and TikTok provides agencies with dedicated enablement resources. TikTok Ads+1 If you're trying to identify the specific job title/person who controls TikTok Shop ad budgets at target brands, I can also give you a practical LinkedIn prospecting/title list + company signals to determine whether the brand manages spend in-house or through an agency. --- ANSWER 62 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? If you mean “who actually controls the advertising dollars for a brand selling on TikTok Shop?”, there are usually three possibilities: The brand’s in-house performance/growth team — typically a paid media manager, e-commerce manager, or growth marketing lead. They set the overall budget and ROAS/ROI targets. A TikTok Shop agency — increasingly common for brands that don't have specialized Shop expertise. The agency can be given ad-promotion permissions and manage campaigns, budget allocation, optimization, and reporting on the brand's behalf. TikTok explicitly supports agencies being added as partner Business Centers. TikTok's own automated systems/team — particularly with GMV Max, which is now the default/only supported campaign type for TikTok Shop Ads. The brand or agency still determines the budget and optimization objective, while TikTok's system handles much of the delivery/bidding. In practice For a mid-size or large brand, the person I'd look for is usually the Head/Director of E-commerce, Performance Marketing, Growth, or TikTok Shop. At an agency, it might be a TikTok Shop Media Buyer / Paid Media Manager / Account Director. There is also a growing category of full-service TikTok Shop agencies that handle the whole loop—creators → content → ads → budget allocation → GMV. For example, agencies such as Pattern and MADA explicitly advertise management of TikTok Shop advertising and budget allocation. If you're asking because you want to identify the people/companies controlling TikTok Shop ad budgets so you can sell to them, I can break down exactly who the buyer is, what job titles to target, and how the budget typically flows from brand → agency → TikTok. --- ANSWER 63 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? For brands, TikTok Shop advertising budgets are usually managed by one of three roles: In-house paid media/performance marketer — often titled TikTok Ads Manager, Paid Social Manager, Performance Marketing Manager, or Growth Manager. They set budgets, monitor ROAS/CPA, and scale campaigns. TikTok Shop agency / media-buying agency — the brand gives an agency access to its TikTok Shop/Business Center, and the agency manages the advertising strategy and day-to-day spend. TikTok explicitly supports giving agencies ad-promotion permissions. Brand owner/marketing leadership — for smaller brands, the founder, CMO, or e-commerce director may approve the overall budget while a media buyer handles execution. Importantly, TikTok itself doesn't normally decide the brand's advertising budget. The advertiser sets the campaign/ad-group budget in TikTok Ads Manager, while TikTok's GMV Max system automatically optimizes delivery within the budget. If you're asking “who is the person at a brand I should contact if I want to sell them TikTok Shop advertising?”, the best targets are usually Head of Growth, VP/Director of Performance Marketing, Paid Social Manager, E-commerce Director, or TikTok Shop Manager. For smaller DTC brands, go directly to the founder/CMO. If you tell me whether you're selling an advertising service, creator service, or software, I can tell you the exact job title to target. --- ANSWER 64 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? For brands, TikTok Shop advertising budgets are usually managed by one of three groups: In-house paid media / growth team — typically a Performance Marketing Manager, Growth Marketing Manager, or E-commerce Director owns the budget and ROAS target. TikTok Shop agency — increasingly common for brands that want someone to manage the Shop Ads/GMV Max budget, creative testing, bidding, and daily optimization. Agencies such as MADA, Social Tale, and Spotlight Media explicitly offer this service. MADA+2Social Tale+2 Hybrid model — the brand's CMO/Growth lead sets the overall budget and profitability targets, while an agency or media buyer decides how to deploy and optimize the spend. For TikTok Shop specifically, the person managing the budget isn't necessarily the same person running traditional TikTok brand advertising. Shop Ads and GMV Max are much more commerce/ROAS-oriented, with budgets often increased or decreased based on GMV, ROI, product performance, inventory, and creator content. TikTok's own Shop Ads guidance recommends adjusting budgets based on performance rather than simply maximizing impressions. TikTok For Business If you're asking who actually has the checkbook, it's usually the brand's CMO, VP Growth, Head of E-commerce, or founder. The media buyer/agency gets delegated authority to move that budget around within agreed limits. If you're looking to sell a service to the people who control these TikTok Shop budgets, I can also break down the exact job titles to target and where they sit in the buying decision. --- ANSWER 65 of 65 (2026-08-19) --- Q: Who manages TikTok Shop advertising budgets for brands? For brands selling through TikTok Shop, advertising budgets are typically managed by one of three parties: The brand’s in-house performance/e-commerce team — usually a Paid Media Manager, Performance Marketing Manager, E-commerce Manager, or TikTok Shop Manager. They decide how much to spend and optimize campaigns in TikTok Ads Manager/Seller Center. TikTok For Business+1 A TikTok Shop agency or partner — brands can give an agency ad-promotion permissions through Seller Center/Business Center, allowing the agency to create, manage, and optimize ads on the brand's behalf. TikTok Seller+1 TikTok's own ad system — the brand or agency sets the spending limits/budget, while TikTok's automated systems handle much of the delivery and optimization. For TikTok Shop, GMV Max is currently the default/only supported Shop Ads campaign type. TikTok For Business Important distinction: the person/agency usually controls the budget allocation and spending limits; TikTok's algorithm determines how that budget gets delivered across eligible opportunities. TikTok also has a Budget Manager where authorized Admins and Finance Managers can impose account-level spending caps. TikTok Ads If you're asking “who should I contact at a brand if I want to sell them TikTok Shop advertising services?”, the best titles to target are Head of E-commerce, TikTok Shop Manager, Performance Marketing Manager, Paid Media Director, or VP/Director of Digital Marketing.