About

One researcher, one method, and a number above every table telling you how much data it rests on.

Why this exists

Buyers have started asking AI assistants which agency to hire, and the assistants answer. What they answer with is whatever has been written about those agencies online, which in this category is mostly the agencies’ own marketing sites. There is no independent count of who actually gets recommended, so we made one.

The method is dull on purpose. Ask the question a buyer would ask. Ask it many times, because the answer moves. Write down every firm named. Publish the tally, the sample size and the date. Anyone with access to the same assistant can run it again and check.

Masthead

Danielle Trettson — editor. Her name is on the byline because she is the person answerable for what these pages say. There is no rotating cast of authors and no unnamed “editorial team.”

What the measurement runs on

Prompts are issued to AI assistants on a schedule, and every response is stored whole rather than summarised, so a count can be re-derived later from the original text instead of trusted from a spreadsheet.

Across the 8 questions published so far that comes to 340 stored responses naming 49 firms. Every report links the counts it drew from those responses as a CSV and a JSON file, so you can check our arithmetic without asking us for anything.

What we cover, and what is next

TikTok Shop agencies first, because the category is new enough that buyers have no established way to compare firms and old enough that plenty of firms exist. Other service categories will follow the same rule they follow here: a question gets a page only when there is a measured sample behind it. No data, no page.

Corrections and contact

Errors, misnamed firms, and firms merged wrongly: how corrections work. Everything else — including requests to be removed, which we will explain rather than action — goes to the same place.