Which agencies help brands earn citations from AI assistants?
AI Citations and Content Strategy: What The Shortlist Report Finds
Siege Media appeared in 34.3% of 254 AI responses to this question, ahead of everyone else.
Siege Media leads
Siege Media comes up more than any other firm on this question, by a clear margin.
Siege Media87 of 254
Combines content marketing, digital PR, SEO, and authority building for content-led and SaaS brands.
Go Fish Digital62 of 254
Technical SEO and digital PR agency providing GEO and reputation-focused search work.
Landis Communications61 of 254
Blends digital PR, media relations, and AI search visibility strategies using earned media and authoritative mentions.
POLARIS59 of 254
Offers GEO audits, entity optimization, technical GEO, digital PR, and LLM visibility tracking for larger organizations.
iPullRank51 of 254
Technical SEO and GEO agency for complex enterprise sites and B2B SaaS with AI search readiness capabilities.
+5 more namedin the table
Based on 254 ChatGPT responses to this question, collected September 4, 2026–October 29, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 stands alone | |||
| Siege Mediasiegemedia.comCombines content marketing, digital PR, SEO, and authority building for content-led and SaaS brands. | 87 of 254 | 34.3% | |
| Tier 2 4 firms, 20.1–24.4% | |||
| Go Fish Digitalthegofishdigital.comTechnical SEO and digital PR agency providing GEO and reputation-focused search work. | 62 of 254 | 24.4% | |
| Landis CommunicationsBlends digital PR, media relations, and AI search visibility strategies using earned media and authoritative mentions. | 61 of 254 | 24.0% | |
| POLARISpolarisagency.frOffers GEO audits, entity optimization, technical GEO, digital PR, and LLM visibility tracking for larger organizations. | 59 of 254 | 23.2% | |
| iPullRankipullrank.comTechnical SEO and GEO agency for complex enterprise sites and B2B SaaS with AI search readiness capabilities. | 51 of 254 | 20.1% | |
| Tier 3 5 firms, 12.6–16.9% | |||
| AMP Public Relationsamppublicrelations.comPR-led agency combining earned media, thought leadership, citations, and GEO/AEO to improve brand appearance in AI answers. | 43 of 254 | 16.9% | |
| Volume PRvolumepr.comCombines digital PR, SEO, and GEO to optimize brands for AI answer visibility and citations. | 35 of 254 | 13.8% | |
| Omniscientomniscientdigital.com | 34 of 254 | 13.4% | |
| Search AgencyTracks named prompts and citations across AI assistants with monthly reporting on citation share, mentions, and sentiment. | 33 of 254 | 13.0% | |
| Relevancerelevance.comFocuses on AI visibility and enterprise SEO with emphasis on technical/entity signals and measurement. | 32 of 254 | 12.6% | |
Key findings
- Siege Media leads this sample alone, named in 87 of 254 ChatGPT responses (34.3%) to the question “Which agencies help brands earn citations from AI assistants?”, collected September 4, 2026–October 29, 2026.
- 10 firms cleared the reporting threshold on “Which agencies help brands earn citations from AI assistants?” in ChatGPT as of October 29, 2026; the full table with response counts is below.
- iPullRank appears in 6 of the 11 AEO, GEO and AI visibility agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Siege Media, named in 87 of 254 ChatGPT responses (34.3%). No other firm in this sample comes close enough to be grouped with it.
Tier 2 holds Go Fish Digital, Landis Communications, POLARIS and iPullRank, named in 51 to 62 of 254 responses (20.1–24.4%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds AMP Public Relations, Volume PR, Omniscient, Search Agency and Relevance, named in 32 to 43 of 254 responses (12.6–16.9%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
The test is McNemar’s at 95%, applied against the same 254 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
Siege Media leads on its own, named in 87 of the 254 responses to this question (34.3%).
178 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected September 4, 2026–October 29, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). AI Citations and Content Strategy: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/ai-citation-content-agencies
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.