Our Amazon agency is not working out. Who should we move to?
Switching Amazon Agencies? What The Shortlist Report Finds
2 firms lead, appearing in 41.6–46.1% of 89 AI responses. The sample cannot separate them, so we do not pretend it can.
Two firms lead
Tinuiti and Canopy Management come up most often here. They are close enough together that the order between them is not worth reading anything into.
Tinuiti41 of 89
Works with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise.
Canopy Management37 of 89
Delivers full-service Amazon management including PPC, listings, A+ content, advertising and marketplace growth operations.
Based on 89 ChatGPT responses to this question, collected August 11, 2026–August 18, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 2 firms, 41.6–46.1% | |||
| Tinuititinuiti.comWorks with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise. | 41 of 89 | 46.1% | |
| Canopy Managementcanopymanagement.comDelivers full-service Amazon management including PPC, listings, A+ content, advertising and marketplace growth operations. | 37 of 89 | 41.6% | |
| Tier 2 5 firms, 12.4–23.6% | |||
| Acadiaacadia.ioProvides Amazon advertising, retail media, SEO and performance marketing for enterprise and high-growth consumer brands. | 21 of 89 | 23.6% | |
| Olifant Digitalolifantdigital.comSeller Central operations, PPC, listings, catalog and international expansion for mid-sized brands. | 19 of 89 | 21.3% | |
| SalesDuosalesduo.comFull Amazon management and growth with ex-Amazon expertise for SMB and mid-market brands. | 18 of 89 | 20.2% | |
| Nuanced Medianuancedmedia.comAmazon-specialist offering marketplace strategy, advertising, creative optimization, and growth services for mid-market brands. | 17 of 89 | 19.1% | |
| Marknologymarknology.comAmazon PPC and growth services for bootstrapped and established brands in $500K–$10M range. | 11 of 89 | 12.4% | |
| Tier 3 3 firms, 7.9–11.2% | |||
| Teikametricsteikametrics.comOffers managed Amazon PPC with AI automation and product-level profitability insights for profit and ROAS optimization. | 10 of 89 | 11.2% | |
| Patternpattern.comManages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces. | 9 of 89 | 10.1% | |
| Amazon Growth Labamazongrowthlab.comProvides full-service Amazon execution including advertising, SEO, content, and account management for SMB and mid-market brands. | 7 of 89 | 7.9% | |
Key findings
- Tinuiti and Canopy Management lead this sample, each named in 41.6–46.1% of 89 ChatGPT responses to the question “Our Amazon agency is not working out. Who should we move to?”, collected August 11, 2026–August 18, 2026.
- The gaps between Tinuiti and Canopy Management are inside the margin of error at 89 responses, so The Shortlist Report groups them in one tier rather than ranking them against each other.
- 10 firms cleared the reporting threshold on “Our Amazon agency is not working out. Who should we move to?” in ChatGPT as of August 18, 2026; the full table with response counts is below.
- Tinuiti appears in 7 of the 13 Amazon agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Tinuiti and Canopy Management, named in 37 to 41 of the 89 ChatGPT responses. They are grouped rather than ranked because the gaps between them are inside the margin of error at this sample size — one extra mention would reorder them, so an order would be reporting noise as a finding.
Tier 2 holds Acadia, Olifant Digital, SalesDuo, Nuanced Media and Marknology, named in 11 to 21 of 89 responses (12.4–23.6%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds Teikametrics, Pattern and Amazon Growth Lab, named in 7 to 10 of 89 responses (7.9–11.2%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
The test is McNemar’s at 95%, applied against the same 89 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
2 firms lead this question: Tinuiti and Canopy Management. They appear in 41.6–46.1% of the 89 responses. The gaps between them are inside the margin of error at this sample size, so they are listed together rather than ranked against each other.
60 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 11, 2026–August 18, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). Switching Amazon Agencies? What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/switching-amazon-agency
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.