Which Amazon agencies work with large consumer brands?
Amazon Agencies for Large Brands: What The Shortlist Report Finds
Tinuiti appeared in 40.7% of 410 AI responses to this question, ahead of everyone else.
Tinuiti leads
Tinuiti comes up more than any other firm on this question, by a clear margin.
Tinuiti167 of 410
Works with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise.
Acadia132 of 410
Provides Amazon advertising, retail media, SEO and performance marketing for enterprise and high-growth consumer brands.
Pattern112 of 410
Manages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces.
Flywheel110 of 410
Provides enterprise brands strategy, creative, advertising, catalog and operations across Amazon and retail media, with international expansion capabilities.
Front Row95 of 410
Manages 1P, 3P, and hybrid Amazon operations, content, and advertising for larger consumer brands in beauty, health, and wellness.
+5 more namedin the table
Based on 410 ChatGPT responses to this question, collected August 8, 2026–October 29, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 stands alone | |||
| Tinuititinuiti.comWorks with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise. | 167 of 410 | 40.7% | |
| Tier 2 2 firms, 27.3–32.2% | |||
| Acadiaacadia.ioProvides Amazon advertising, retail media, SEO and performance marketing for enterprise and high-growth consumer brands. | 132 of 410 | 32.2% | |
| Patternpattern.comManages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces. | 112 of 410 | 27.3% | |
| Tier 3 2 firms, 23.2–26.8% | |||
| Flywheelflywheel.digitalProvides enterprise brands strategy, creative, advertising, catalog and operations across Amazon and retail media, with international expansion capabilities. | 110 of 410 | 26.8% | |
| Front Rowfrontrowgroup.comManages 1P, 3P, and hybrid Amazon operations, content, and advertising for larger consumer brands in beauty, health, and wellness. | 95 of 410 | 23.2% | |
| Tier 4 4 firms, 18.0–21.7% | |||
| Channel Bakerschannelbakers.comAmazon advertising, DSP and retail media specialist for established and enterprise brands. | 89 of 410 | 21.7% | |
| SalesDuosalesduo.comFull Amazon management and growth with ex-Amazon expertise for SMB and mid-market brands. | 88 of 410 | 21.5% | |
| Podeanpodean.comOffers full-service Amazon and marketplace strategy, retail management, media, content, and operations for large global brands. | 80 of 410 | 19.5% | |
| VASO Groupvasogroup.comManages Vendor Central operations including POs, forecasting, chargebacks, catalog/EDI, co-op negotiations, AVN, and Amazon Ads. | 74 of 410 | 18.0% | |
| Tier 5 stands alone | |||
| ToucanGlobal Amazon agency managing brands across 17 marketplaces with coordinated international strategy and local expertise. | 52 of 410 | 12.7% | |
Key findings
- Tinuiti leads this sample alone, named in 167 of 410 ChatGPT responses (40.7%) to the question “Which Amazon agencies work with large consumer brands?”, collected August 8, 2026–October 29, 2026.
- 10 firms cleared the reporting threshold on “Which Amazon agencies work with large consumer brands?” in ChatGPT as of October 29, 2026; the full table with response counts is below.
- Tinuiti appears in 9 of the 15 Amazon agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Tinuiti, named in 167 of 410 ChatGPT responses (40.7%). No other firm in this sample comes close enough to be grouped with it.
Tier 2 holds Acadia and Pattern, named in 112 to 132 of 410 responses (27.3–32.2%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds Flywheel and Front Row, named in 95 to 110 of 410 responses (23.2–26.8%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 4 holds Channel Bakers, SalesDuo, Podean and VASO Group, named in 74 to 89 of 410 responses (18.0–21.7%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 5 holds Toucan, named in 52 to 52 of 410 responses (12.7–12.7%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
The test is McNemar’s at 95%, applied against the same 410 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
Tinuiti leads on its own, named in 167 of the 410 responses to this question (40.7%).
302 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 8, 2026–October 29, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). Amazon Agencies for Large Brands: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/amazon-agencies-enterprise-brands
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.