Which Amazon agencies work with large consumer brands?
Amazon Agencies for Large Brands: What The Shortlist Report Finds
Tinuiti appeared in 40.8% of 240 AI responses to this question, ahead of everyone else.
Tinuiti leads
Tinuiti comes up more than any other firm on this question, by a clear margin.
Tinuiti98 of 240
Works with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise.
Pattern82 of 240
Manages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces.
Acadia67 of 240
Provides Amazon advertising, retail media, SEO and performance marketing for enterprise and high-growth consumer brands.
Flywheel60 of 240
Provides enterprise brands strategy, creative, advertising, catalog and operations across Amazon and retail media, with international expansion capabilities.
Channel Bakers44 of 240
Amazon advertising, DSP and retail media specialist for established and enterprise brands.
+5 more namedin the table
Based on 240 ChatGPT responses to this question, collected August 8, 2026–September 15, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 stands alone | |||
| Tinuititinuiti.comWorks with large brands on Amazon Ads, DSP, AMC, and omnichannel media across the full funnel with significant Amazon-side expertise. | 98 of 240 | 40.8% | |
| Tier 2 2 firms, 27.9–34.2% | |||
| Patternpattern.comManages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces. | 82 of 240 | 34.2% | |
| Acadiaacadia.ioProvides Amazon advertising, retail media, SEO and performance marketing for enterprise and high-growth consumer brands. | 67 of 240 | 27.9% | |
| Tier 3 stands alone | |||
| Flywheelflywheel.digitalProvides enterprise brands strategy, creative, advertising, catalog and operations across Amazon and retail media, with international expansion capabilities. | 60 of 240 | 25.0% | |
| Tier 4 6 firms, 13.8–18.3% | |||
| Channel Bakerschannelbakers.comAmazon advertising, DSP and retail media specialist for established and enterprise brands. | 44 of 240 | 18.3% | |
| VASO Groupvasogroup.comManages Vendor Central operations including POs, forecasting, chargebacks, catalog/EDI, co-op negotiations, AVN, and Amazon Ads. | 42 of 240 | 17.5% | |
| SalesDuosalesduo.comFull Amazon management and growth with ex-Amazon expertise for SMB and mid-market brands. | 41 of 240 | 17.1% | |
| Front Rowfrontrowgroup.comManages 1P, 3P, and hybrid Amazon operations, content, and advertising for larger consumer brands in beauty, health, and wellness. | 40 of 240 | 16.7% | |
| Podeanpodean.comOffers full-service Amazon and marketplace strategy, retail management, media, content, and operations for large global brands. | 39 of 240 | 16.2% | |
| Data4Amazondata4amazon.comHandles listing appeal, Plans of Action, Brand Registry setup, trademark coordination, and catalog optimization. | 33 of 240 | 13.8% | |
Key findings
- Tinuiti leads this sample alone, named in 98 of 240 ChatGPT responses (40.8%) to the question “Which Amazon agencies work with large consumer brands?”, collected August 8, 2026–September 15, 2026.
- 10 firms cleared the reporting threshold on “Which Amazon agencies work with large consumer brands?” in ChatGPT as of September 15, 2026; the full table with response counts is below.
- Tinuiti appears in 7 of the 13 Amazon agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Tinuiti, named in 98 of 240 ChatGPT responses (40.8%). No other firm in this sample comes close enough to be grouped with it.
Tier 2 holds Pattern and Acadia, named in 67 to 82 of 240 responses (27.9–34.2%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds Flywheel, named in 60 to 60 of 240 responses (25.0–25.0%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
Tier 4 holds Channel Bakers, VASO Group, SalesDuo, Front Row, Podean and Data4Amazon, named in 33 to 44 of 240 responses (13.8–18.3%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
The test is McNemar’s at 95%, applied against the same 240 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
Tinuiti leads on its own, named in 98 of the 240 responses to this question (40.8%).
258 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 8, 2026–September 15, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). Amazon Agencies for Large Brands: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/amazon-agencies-enterprise-brands
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.