Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?
TikTok Shop Agencies by Vertical: What The Shortlist Report Finds
Social Tale appeared in 73.5% of 162 AI responses to this question, ahead of everyone else.
Social Tale leads
Social Tale comes up more than any other firm on this question, by a clear margin.
Social Tale119 of 162
Full-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands.
MADA85 of 162
Offers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media.
The Brand Buddies64 of 162
Boutique agency providing TikTok Shop growth, affiliate recruitment, and live commerce for small to mid-sized DTC brands.
MediaLabs61 of 162
Manages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
Creatify50 of 162
Combines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly.
+7 more namedin the table
Based on 162 ChatGPT responses to this question, collected August 8, 2026–September 16, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 stands alone | |||
| Social Talesocialtale.coFull-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands. | 119 of 162 | 73.5% | |
| Tier 2 stands alone | |||
| MADAOffers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media. | 85 of 162 | 52.5% | |
| Tier 3 4 firms, 28.4–39.5% | |||
| The Brand Buddiesthebrandbuddies.coBoutique agency providing TikTok Shop growth, affiliate recruitment, and live commerce for small to mid-sized DTC brands. | 64 of 162 | 39.5% | |
| MediaLabsmedialabs.usManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop. | 61 of 162 | 37.7% | |
| Creatifycreatify-agency.comCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly. | 50 of 162 | 30.9% | |
| TokShop Agencytokshopagency.comEnd-to-end TikTok Shop management for established apparel and home goods brands already selling $100k+/month elsewhere. | 46 of 162 | 28.4% | |
| Tier 4 stands alone | |||
| Papaya Givenpapayagiven.comBoutique full-service TikTok Shop operator for fashion and beauty brands managing creator programs and affiliate growth. | 32 of 162 | 19.8% | |
| Tier 5 5 firms, 7.4–11.1% | |||
| Patternpattern.comProvides full-service TikTok Shop support including creator programs, operations, content, and advertising for established and mid-market brands. | 18 of 162 | 11.1% | |
| UbiquitousLarge-scale creator recruitment, UGC production, and affiliate partnerships for DTC and ecommerce brands on TikTok. | 16 of 162 | 9.9% | |
| BA Mediabamediastudio.comProvides end-to-end TikTok Shop management including creator network, livestream production, and strategy. | 13 of 162 | 8.0% | |
| Outlandishoutlandishdigital.usOffers full-service TikTok Shop management including affiliate programs, creator sourcing, and livestreams for scaling DTC brands. | 13 of 162 | 8.0% | |
| Aventra Mediaaventramedia.coManages TikTok Shop, creator content, UGC, and paid media programs. | 12 of 162 | 7.4% | |
Key findings
- Social Tale leads this sample alone, named in 119 of 162 ChatGPT responses (73.5%) to the question “Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?”, collected August 8, 2026–September 16, 2026.
- 12 firms cleared the reporting threshold on “Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?” in ChatGPT as of September 16, 2026; the full table with response counts is below.
- Social Tale appears in 11 of the 13 TikTok Shop agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Social Tale, named in 119 of 162 ChatGPT responses (73.5%). No other firm in this sample comes close enough to be grouped with it.
Tier 2 holds MADA, named in 85 to 85 of 162 responses (52.5–52.5%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
Tier 3 holds The Brand Buddies, MediaLabs, Creatify and TokShop Agency, named in 46 to 64 of 162 responses (28.4–39.5%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 4 holds Papaya Given, named in 32 to 32 of 162 responses (19.8–19.8%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
Tier 5 holds Pattern, Ubiquitous, BA Media, Outlandish and Aventra Media, named in 12 to 18 of 162 responses (7.4–11.1%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
The test is McNemar’s at 95%, applied against the same 162 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
Social Tale leads on its own, named in 119 of the 162 responses to this question (73.5%).
110 firms were named at least once across the sample. 12 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 8, 2026–September 16, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). TikTok Shop Agencies by Vertical: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/tiktok-shop-agencies-by-vertical
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.