Which agencies run TikTok Shop paid media and GMV Max campaigns?
TikTok Shop Paid Media and GMV Max: What The Shortlist Report Finds
5 firms lead, appearing in 21.5–36.9% of 65 AI responses. The sample cannot separate them, so we do not pretend it can.
No clear leader
No single firm dominates this question. Five come up regularly and they specialise in different things, so the firm worth calling is the one that fits your situation rather than whoever sits highest.
MediaLabs24 of 65
Manages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
Creatify20 of 65
Combines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly.
Social Tale17 of 65
Full-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands.
Avanta Brands14 of 65
Recruits large creator affiliate networks and manages TikTok Shop launches for brands seeking affiliate-first scaling.
Growera14 of 65
Optimizes product listings and manages creator-led campaigns with performance-based pricing for small brands scaling TikTok Shop.
Based on 65 ChatGPT responses to this question, collected August 8, 2026–August 19, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 5 firms, 21.5–36.9% | |||
| MediaLabsmedialabs.usManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop. | 24 of 65 | 36.9% | |
| Creatifycreatify-agency.comCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly. | 20 of 65 | 30.8% | |
| Social Talesocialtale.coFull-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands. | 17 of 65 | 26.2% | |
| Avanta Brandsavantabrands.coRecruits large creator affiliate networks and manages TikTok Shop launches for brands seeking affiliate-first scaling. | 14 of 65 | 21.5% | |
| Groweragrowera.agencyOptimizes product listings and manages creator-led campaigns with performance-based pricing for small brands scaling TikTok Shop. | 14 of 65 | 21.5% | |
| Tier 2 5 firms, 12.3–15.4% | |||
| 1Digital1digitalagency.comExecutes full-funnel TikTok advertising and Shop management including Smart+ Campaigns, Spark Ads, and Shop Ads for established ecommerce brands. | 10 of 65 | 15.4% | |
| MADAOffers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media. | 10 of 65 | 15.4% | |
| TBAR Partnerstbarpartners.comCreator recruitment, affiliate programs, and performance marketing for TikTok Shop scaling of brands generating $100k+ monthly. | 9 of 65 | 13.8% | |
| Elevate TikTok Shopelevatetiktokshop.comHandles TikTok Shop launches and scaling for Shopify and DTC brands using creator-driven systems and affiliate recruitment. | 8 of 65 | 12.3% | |
| Great Dane Mediagreatdanemedia.coManages paid media campaigns and GMV Max scaling on TikTok Shop for DTC brands with significant ad budgets. | 8 of 65 | 12.3% | |
Key findings
- No firm answers “Which agencies run TikTok Shop paid media and GMV Max campaigns?” reliably in ChatGPT. The most-named, MediaLabs, appeared in 24 of 65 responses (36.9%) collected August 8, 2026–August 19, 2026, and 4 other firms scored close enough that the sample cannot put any of them in order.
- MediaLabs, Creatify and Social Tale were named most often, in 17–24 of 65 responses. All 5 firms in the leading group are listed with their counts in the table below.
- 10 firms cleared the reporting threshold on “Which agencies run TikTok Shop paid media and GMV Max campaigns?” in ChatGPT as of August 19, 2026; the full table with response counts is below.
- Social Tale appears in 11 of the 13 TikTok Shop agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds MediaLabs, Creatify, Social Tale, Avanta Brands and Growera, named in 14 to 24 of the 65 ChatGPT responses. They are grouped rather than ranked because the gaps between them are inside the margin of error at this sample size — one extra mention would reorder them, so an order would be reporting noise as a finding.
Tier 2 holds 1Digital, MADA, TBAR Partners, Elevate TikTok Shop and Great Dane Media, named in 8 to 10 of 65 responses (12.3–15.4%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
The test is McNemar’s at 95%, applied against the same 65 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
5 firms lead this question: MediaLabs, Creatify, Social Tale, Avanta Brands and Growera. They appear in 21.5–36.9% of the 65 responses. The gaps between them are inside the margin of error at this sample size, so they are listed together rather than ranked against each other.
99 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 8, 2026–August 19, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). TikTok Shop Paid Media and GMV Max: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/tiktok-shop-paid-media-agencies
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.