Which agencies run TikTok Shop paid media and GMV Max campaigns?
TikTok Shop Paid Media and GMV Max: What The Shortlist Report Finds
2 firms lead, appearing in 31.0–39.2% of 245 AI responses. The sample cannot separate them, so we do not pretend it can.
Two firms lead
Social Tale and MediaLabs come up most often here. They are close enough together that the order between them is not worth reading anything into.
Social Tale96 of 245
Full-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands.
MediaLabs76 of 245
Manages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
Based on 245 ChatGPT responses to this question, collected August 8, 2026–October 1, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 2 firms, 31.0–39.2% | |||
| Social Talesocialtale.coFull-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands. | 96 of 245 | 39.2% | |
| MediaLabsmedialabs.usManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop. | 76 of 245 | 31.0% | |
| Tier 2 3 firms, 27.8–30.2% | |||
| Groweragrowera.agencyOptimizes product listings and manages creator-led campaigns with performance-based pricing for small brands scaling TikTok Shop. | 74 of 245 | 30.2% | |
| Creatifycreatify-agency.comCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly. | 70 of 245 | 28.6% | |
| MADAOffers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media. | 68 of 245 | 27.8% | |
| Tier 3 4 firms, 12.2–18.0% | |||
| 1Digital1digitalagency.comExecutes full-funnel TikTok advertising and Shop management including Smart+ Campaigns, Spark Ads, and Shop Ads for established ecommerce brands. | 44 of 245 | 18.0% | |
| Great Dane Mediagreatdanemedia.coManages paid media campaigns and GMV Max scaling on TikTok Shop for DTC brands with significant ad budgets. | 39 of 245 | 15.9% | |
| TBAR Partnerstbarpartners.comCreator recruitment, affiliate programs, and performance marketing for TikTok Shop scaling of brands generating $100k+ monthly. | 38 of 245 | 15.5% | |
| Avanta Brandsavantabrands.coRecruits large creator affiliate networks and manages TikTok Shop launches for brands seeking affiliate-first scaling. | 30 of 245 | 12.2% | |
| Tier 4 stands alone | |||
| Zestzest.agencyRuns Smart+ Performance campaigns, TikTok Shop integrations, Events API setups, and produces UGC creative. | 27 of 245 | 11.0% | |
Key findings
- Social Tale and MediaLabs lead this sample, each named in 31.0–39.2% of 245 ChatGPT responses to the question “Which agencies run TikTok Shop paid media and GMV Max campaigns?”, collected August 8, 2026–October 1, 2026.
- The gaps between Social Tale and MediaLabs are inside the margin of error at 245 responses, so The Shortlist Report groups them in one tier rather than ranking them against each other.
- 10 firms cleared the reporting threshold on “Which agencies run TikTok Shop paid media and GMV Max campaigns?” in ChatGPT as of October 1, 2026; the full table with response counts is below.
- Social Tale appears in 12 of the 14 TikTok Shop agencies reports published by The Shortlist Report, the widest coverage of any firm named on this page.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds Social Tale and MediaLabs, named in 76 to 96 of the 245 ChatGPT responses. They are grouped rather than ranked because the gaps between them are inside the margin of error at this sample size — one extra mention would reorder them, so an order would be reporting noise as a finding.
Tier 2 holds Growera, Creatify and MADA, named in 68 to 74 of 245 responses (27.8–30.2%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds 1Digital, Great Dane Media, TBAR Partners and Avanta Brands, named in 30 to 44 of 245 responses (12.2–18.0%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 4 holds Zest, named in 27 to 27 of 245 responses (11.0–11.0%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
The test is McNemar’s at 95%, applied against the same 245 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
2 firms lead this question: Social Tale and MediaLabs. They appear in 31.0–39.2% of the 245 responses. The gaps between them are inside the margin of error at this sample size, so they are listed together rather than ranked against each other.
180 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 8, 2026–October 1, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). TikTok Shop Paid Media and GMV Max: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/tiktok-shop-paid-media-agencies
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.