ChatGPT and Google AI Mode recommend different Amazon agencies
Asked the same 8 questions in the same week, the two assistants agreed on the leading firm not once.
The Shortlist Report ·
78Firms named
27%Named in both
0 of 8Same top firm
871Responses measured
Key findings
Across 8 questions about Amazon agencies, ChatGPT and Google AI Mode named the same top firm zero times, measured by The Shortlist Report over 871 responses collected up to August 10, 2026.
Of the 78 Amazon agencies named often enough to report in either engine, only 21 (27%) were named in both. ChatGPT named 38 firms Google AI Mode never named, and Google AI Mode named 19 firms ChatGPT never named.
The average overlap between the two engines' top 5 firms on the same question was 1.4 of 5.
This means a ranking of Amazon agencies drawn from one AI assistant does not describe the other, and any list published without naming its engine is incomplete.
Which firms each engine knows
Questions, out of 8, on which each firm appeared in the published table. A firm with a count in one column and zero in the other is absent from one of the two places buyers ask.
Counts are questions on which the firm cleared the reporting threshold. Firms appearing on fewer than two questions in total are omitted.
Firm
ChatGPT
Google AI Mode
Presence
Tinuiti
5
7
Google AI Mode-leaning
Canopy Management
3
8
Google AI Mode-leaning
Olifant Digital
2
8
Google AI Mode-leaning
SalesDuo
4
5
both
My Amazon Guy
1
7
Google AI Mode-leaning
Pattern
3
4
both
Nuanced Media
2
4
Google AI Mode-leaning
Amazon Growth Lab
2
3
both
SupplyKick
3
2
both
Acadia
4
0
ChatGPT only
Channel Bakers
3
0
ChatGPT only
Flywheel
2
1
both
Podean
1
2
both
PPC Jumpstart
1
2
both
Vendo
3
0
ChatGPT only
Amify
0
2
Google AI Mode only
AmpliSell
0
2
Google AI Mode only
AMZ One Step
1
1
both
BellaVix
1
1
both
Buy Box Experts
1
1
both
Channel Key
1
1
both
Desverto
1
1
both
Envision Horizons
1
1
both
eStore Factory
1
1
both
Laser Sight Digital
0
2
Google AI Mode only
Marknology
2
0
ChatGPT only
Seller Sage
1
1
both
Sellers Umbrella
2
0
ChatGPT only
Teikametrics
1
1
both
Trivium Group
0
2
Google AI Mode only
Question by question
Each engine's top 5, side by side. Percentages are not comparable between the two columns — see the note below.
Percentages are not comparable across engines. Google AI Mode returns shorter answers naming fewer firms per response, which concentrates share. An 80% in one column does not mean the same thing as an 80% in the other. What is comparable is membership — whether a firm appears at all — which is why the table above leads with counts rather than percentages.
One category. This measures Amazon agencies only. Whether the same divergence holds elsewhere is unmeasured, and we do not assume it.
Two engines. Other assistants are unmeasured and may agree with either, or neither.
Not a quality judgement. Neither engine is right. This measures what each says, not which firms are better.