Head to head
Deloitte vs PwC
Named side by side in 6 Salesforce and CRM implementation partners questions. Deloitte came out ahead on 5; on 0 the sample cannot tell them apart.
Over 6 Salesforce and CRM implementation partners questions measured by The Shortlist Report over 1691 AI responses, Deloitte was named more often than PwC on 5 of them, PwC on 1, and the sample could not separate them on the remaining 0.
How Deloitte and PwC differ
This data does not establish which firm is better. Deloitte’s strongest result relative to PwC was on “Which partners integrate Salesforce with other systems?” (30.8% versus 17.0%), while PwC’s strongest result relative to Deloitte was on “Which Salesforce partners measure business outcomes after implementation?” (25.7% versus 15.4%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | Deloitte | PwC | Ahead |
|---|---|---|---|
| Which Salesforce partners specialize in particular industries?370 responses | 61.9% | 52.4% | Deloitte |
| Which Salesforce partners have documented client results?125 responses | 48.8% | 36.0% | Deloitte |
| Who implements Salesforce Service Cloud and support operations?345 responses | 32.5% | 22.0% | Deloitte |
| Which partners integrate Salesforce with other systems?370 responses | 30.8% | 17.0% | Deloitte |
| Which Salesforce partners measure business outcomes after implementation?136 responses | 15.4% | 25.7% | PwC |
| Who builds Salesforce reporting, dashboards and data governance?345 responses | 19.7% | 15.1% | Deloitte |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 0 of these 6 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1691 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about DeloitteEnterprise-scale SAP, Oracle, and Workday implementations for Fortune 500 companies and regulated industries.
- Everything measured about PwCImplements SAP, Oracle, and Workday with business process transformation for enterprises seeking redesign plus implementation.