Firm profile

PwC

PwC was named in 13 of the 33 Salesforce and CRM implementation partners and fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured by The Shortlist Report, appearing in 674 of the 2368 AI responses sampled across those questions (28.5%).

No website recorded · Last measured September 18, 2026 · how we measure

PwC is strongest on “What are the best NetSuite implementation partners?”, where it was named in 110 of 175 responses (62.9%), placing it in tier 3 of that report.

Where PwC was named

What PwC gets named for

Across the 33 Salesforce and CRM implementation partners and fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured, PwC is named most often on “What are the best NetSuite implementation partners?” — it appears in 110 of the 175 ChatGPT responses to that question, or 62.9% of them. Its next strongest question is “Which Salesforce partners specialize in particular industries?”, where it appears in 121 of 200 responses (60.5%).

PwC clears the reporting threshold on 13 of the 33 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What PwC’s tier placings mean

On “What are the best NetSuite implementation partners?”, PwC sits in tier 3 of 7, named in 110 of 175 responses (62.9%). That places it below the leading group on this question, where the top firm was named in 93.7% of responses against PwC’s 62.9%. It shares tier 3 with Accenture, Capgemini and IBM, which the sample cannot separate from it. 9 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Which Salesforce partners specialize in particular industries?”, PwC sits in tier 3 of 7, named in 121 of 200 responses (60.5%). That places it below the leading group on this question, where the top firm was named in 75.0% of responses against PwC’s 60.5%. It holds tier 3 alone. 9 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Which ERP partners fit our company size?”, PwC sits in tier 2 of 4, named in 65 of 175 responses (37.1%). That places it below the leading group on this question, where the top firm was named in 42.3% of responses against PwC’s 37.1%. It shares tier 2 with Capgemini, IBM and RSM, which the sample cannot separate from it. 4 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Which outsourced firms handle business tax and compliance?”, PwC sits in tier 1 of 3, named in 53 of 175 responses (30.3%). Tier 1 does not mean it was ranked first. It means that at 175 responses, the gap between PwC and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. PwC shares tier 1 with KPMG, and the order they are listed in is arbitrary. 8 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Who implements Salesforce Service Cloud and support operations?”, PwC sits in tier 3 of 3, named in 46 of 175 responses (26.3%). That places it below the leading group on this question, where the top firm was named in 52.6% of responses against PwC’s 26.3%. It shares tier 3 with VRP Consulting, Cognizant and MK Partners, which the sample cannot separate from it.

On “Who builds ERP integrations and customisations?”, PwC sits in tier 2 of 3, named in 44 of 175 responses (25.1%). That places it below the leading group on this question, where the top firm was named in 34.3% of responses against PwC’s 25.1%. It shares tier 2 with Cognizant, FreedomDev and Lightbridge ERP, which the sample cannot separate from it. 4 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “What are the best fractional CFO firms?”, PwC sits in tier 5 of 6, named in 49 of 211 responses (23.2%). That places it below the leading group on this question, where the top firm was named in 95.3% of responses against PwC’s 23.2%. It shares tier 5 with Grant Thornton, Preferred CFO, Deloitte and Acuity, which the sample cannot separate from it. 1 further firm was named on this question but fell into lower tiers, meaning the sample did separate PwC from it.

On “Which partners integrate Salesforce with other systems?”, PwC sits in tier 3 of 3, named in 44 of 200 responses (22.0%). That places it below the leading group on this question, where the top firm was named in 43.5% of responses against PwC’s 22.0%. It shares tier 3 with IBM, Wipro, Cognizant, Capgemini, Celigo and Boomi, which the sample cannot separate from it.

On “Who provides interim finance leadership at short notice?”, PwC sits in tier 1 of 2, named in 34 of 157 responses (21.7%). Tier 1 does not mean it was ranked first. It means that at 157 responses, the gap between PwC and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. PwC shares tier 1 with InterimCFO, Deloitte, KPMG and EY, and the order they are listed in is arbitrary. 5 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Who builds Salesforce reporting, dashboards and data governance?”, PwC sits in tier 2 of 3, named in 36 of 175 responses (20.6%). That places it below the leading group on this question, where the top firm was named in 29.7% of responses against PwC’s 20.6%. It shares tier 2 with Saleon Consulting, Clear Concise Consulting, The Pedowitz Group and First San Francisco Partners, which the sample cannot separate from it. 2 further firms were named on this question but fell into lower tiers, meaning the sample did separate PwC from them.

On “Who manages cap tables, equity administration and 409A valuations?”, PwC sits in tier 1 of 1, named in 26 of 175 responses (14.9%). Tier 1 does not mean it was ranked first. It means that at 175 responses, the gap between PwC and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. PwC shares tier 1 with Armanino, KPMG, Deloitte, Eton, Morgan Stanley, Aranca, Kroll, EY and Stout, and the order they are listed in is arbitrary.

On “Which partners implement Salesforce Marketing Cloud?”, PwC sits in tier 3 of 3, named in 22 of 175 responses (12.6%). That places it below the leading group on this question, where the top firm was named in 31.4% of responses against PwC’s 12.6%. It holds tier 3 alone.

On “Who can migrate us from another CRM to Salesforce?”, PwC sits in tier 2 of 2, named in 24 of 200 responses (12.0%). That places it below the leading group on this question, where the top firm was named in 23.0% of responses against PwC’s 12.0%. It shares tier 2 with RSM, WNC Salesforce Services, Forcery and Ksolves, which the sample cannot separate from it.

Firms named alongside PwC

When ChatGPT names PwC, these firms most often turn up on the same questions: Deloitte (13 shared questions), Accenture (9 shared questions), Capgemini (8 shared questions), IBM (8 shared questions), KPMG (7 shared questions), Slalom (7 shared questions), RSM (6 shared questions) and Cognizant (5 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside PwC. It says nothing about which of them is the better fit.

Deloitte · Accenture · Capgemini · IBM · KPMG · Slalom · RSM · Cognizant

PwC compared

Where PwC was measured against another firm on the same questions, over the same responses.

• PwC vs Deloitte4 shared questions
• PwC vs KPMG4 shared questions

All firms · All 33 reports