Who can expand our Amazon business into other countries?
Amazon International Expansion: The Agencies The Shortlist Report Finds
2 firms lead, appearing in 18.3–20.3% of 295 AI responses. The sample cannot separate them, so we do not pretend it can.
Two firms lead
AVASK and Seller Initiative come up most often here. They are close enough together that the order between them is not worth reading anything into.
AVASK60 of 295
Provides VAT, OSS/IOSS, EPR and fiscal representation for Amazon FBA sellers in EU and UK markets.
Seller Initiative54 of 295
Provides end-to-end market entry, account setup, localization, and operations support for US and APAC brands.
Based on 295 ChatGPT responses to this question, collected August 11, 2026–October 6, 2026. Firms are counted once per response. How we measure.
The ranking
| Firm | Responses | Share | |
|---|---|---|---|
| Tier 1 2 firms, 18.3–20.3% | |||
| AVASKavask.comProvides VAT, OSS/IOSS, EPR and fiscal representation for Amazon FBA sellers in EU and UK markets. | 60 of 295 | 20.3% | |
| Seller Initiativesellerinitiative.comProvides end-to-end market entry, account setup, localization, and operations support for US and APAC brands. | 54 of 295 | 18.3% | |
| Tier 2 7 firms, 6.8–11.5% | |||
| Deloittedeloitte.comOffers VAT advisory, registrations, compliance and international tax services for larger enterprises with complex tax structures. | 34 of 295 | 11.5% | |
| SimplyVATsimplyvat.comHandles EU/UK VAT registration, compliance, returns, and Pan-EU FBA support for Amazon sellers. | 30 of 295 | 10.2% | |
| J&P AccountantsProvides VAT registration, compliance and accounting services for Amazon sellers. | 28 of 295 | 9.5% | |
| Wellridgewellridge.jpSpecializes in Japan and Asia market expansion with Amazon operations across multiple regions. | 24 of 295 | 8.1% | |
| XEEEDxeeed.jpManages Amazon Japan operations, localization, advertising and market entry strategy for global brands. | 24 of 295 | 8.1% | |
| AnyMind GroupProvides Amazon operations, ecommerce, logistics, digital marketing and influencer support for Asia-Pacific brands. | 20 of 295 | 6.8% | |
| True ConsultingHandles US, Japan and Southeast Asia Amazon expansion including operations and FBA. | 20 of 295 | 6.8% | |
| Tier 3 stands alone | |||
| SimpleVATsimplevat.euHandles VAT registration, filing, fiscal representation and OSS/IOSS services for ecommerce sellers on Amazon and multiple marketplaces. | 18 of 295 | 6.1% | |
Key findings
- AVASK and Seller Initiative lead this sample, each named in 18.3–20.3% of 295 ChatGPT responses to the question “Who can expand our Amazon business into other countries?”, collected August 11, 2026–October 6, 2026.
- The gaps between AVASK and Seller Initiative are inside the margin of error at 295 responses, so The Shortlist Report groups them in one tier rather than ranking them against each other.
- 10 firms cleared the reporting threshold on “Who can expand our Amazon business into other countries?” in ChatGPT as of October 6, 2026; the full table with response counts is below.
- No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.
Why the tiers fall where they do
Tier 1 holds AVASK and Seller Initiative, named in 54 to 60 of the 295 ChatGPT responses. They are grouped rather than ranked because the gaps between them are inside the margin of error at this sample size — one extra mention would reorder them, so an order would be reporting noise as a finding.
Tier 2 holds Deloitte, SimplyVAT, J&P Accountants, Wellridge, XEEED, AnyMind Group and True Consulting, named in 20 to 34 of 295 responses (6.8–11.5%). The sample does separate these firms from the tier above: the difference from the leading group is larger than the margin of error, which is what puts them in a tier of their own.
Tier 3 holds SimpleVAT, named in 18 to 18 of 295 responses (6.1–6.1%). The sample does separate this firm from the tier above: the difference from the leading group is larger than the margin of error, which is what puts it in a tier of its own.
The test is McNemar’s at 95%, applied against the same 295 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.
What the sample shows
2 firms lead this question: AVASK and Seller Initiative. They appear in 18.3–20.3% of the 295 responses. The gaps between them are inside the margin of error at this sample size, so they are listed together rather than ranked against each other.
142 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.
How to read this
Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.
Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.
The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.
What this measurement does not tell you
- It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
- It is a reading from a date range, not a permanent standing. This sample was collected August 11, 2026–October 6, 2026; models change and so do their answers.
- It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
- Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.
Cite this report
The Shortlist Report. (2026). Amazon International Expansion: The Agencies The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/amazon-international-expansion
Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.