ChatGPT and Google AI Mode recommend different Salesforce and CRM implementation partners
Asked the same 11 questions in the same week, the two assistants agreed on the leading firm 2 times.
The Shortlist Report ·
82Firms named
23%Named in both
2 of 11Same top firm
725Responses measured
Key findings
Across 11 questions about Salesforce and CRM implementation partners, ChatGPT and Google AI Mode named the same top firm 2 of 11 times, measured by The Shortlist Report over 725 responses collected up to August 12, 2026.
Of the 82 Salesforce and CRM implementation partners named often enough to report in either engine, only 19 (23%) were named in both. ChatGPT named 33 firms Google AI Mode never named, and Google AI Mode named 30 firms ChatGPT never named.
The average overlap between the two engines' top 5 firms on the same question was 2 of 5.
This means a ranking of Salesforce and CRM implementation partners drawn from one AI assistant does not describe the other, and any list published without naming its engine is incomplete.
Which firms each engine knows
Questions, out of 11, on which each firm appeared in the published table. A firm with a count in one column and zero in the other is absent from one of the two places buyers ask.
Counts are questions on which the firm cleared the reporting threshold. Firms appearing on fewer than two questions in total are omitted.
Firm
ChatGPT
Google AI Mode
Presence
Accenture
10
10
both
Slalom
10
8
ChatGPT-leaning
Deloitte
8
9
both
PwC
7
4
ChatGPT-leaning
Capgemini
6
4
ChatGPT-leaning
CloudMasonry
1
8
Google AI Mode-leaning
Coastal Cloud
1
7
Google AI Mode-leaning
IBM
6
2
ChatGPT-leaning
Cognizant
6
1
ChatGPT-leaning
Deloitte Digital
2
1
both
VALiNTRY360
0
3
Google AI Mode only
Airiodion Group
0
2
Google AI Mode only
Argano
0
2
Google AI Mode only
Ascendix
0
2
Google AI Mode only
Atrium
1
1
both
Attain Partners
1
1
both
Boomi
1
1
both
Celigo
1
1
both
Cloud for Good
1
1
both
Codleo
0
2
Google AI Mode only
Cyntexa
1
1
both
Emorphis
2
0
ChatGPT only
Focus on Force
1
1
both
Minuscule Technologies
0
2
Google AI Mode only
Noltic
0
2
Google AI Mode only
Silverline
1
1
both
VRP Consulting
0
2
Google AI Mode only
Wipro
2
0
ChatGPT only
Workato
1
1
both
Question by question
Each engine's top 5, side by side. Percentages are not comparable between the two columns — see the note below.
Which Salesforce partners work with small businesses?
Percentages are not comparable across engines. Google AI Mode returns shorter answers naming fewer firms per response, which concentrates share. An 80% in one column does not mean the same thing as an 80% in the other. What is comparable is membership — whether a firm appears at all — which is why the table above leads with counts rather than percentages.
One category. This measures Salesforce and CRM implementation partners only. Whether the same divergence holds elsewhere is unmeasured, and we do not assume it.
Two engines. Other assistants are unmeasured and may agree with either, or neither.
Not a quality judgement. Neither engine is right. This measures what each says, not which firms are better.