TheShortlist Report

Measured research on who gets recommendedLatest reading

Research · Buying guides · No paid placement

Firm profile

Otterly

Otterly was named in 2 of the 11 AEO, GEO and AI visibility agencies questions measured by The Shortlist Report, appearing in 126 of the 351 AI responses sampled across those questions (35.9%).

otterly.ai · Last measured · how we measure

2 / 11Questions named in
126Responses naming it
36%Of 351 sampled
2Best tier reached

Otterly is strongest on “Who measures brand visibility across AI assistants?”, where it was named in 104 of 224 responses (46.4%), placing it in tier 3 of that report.

What Otterly is surfaced for in AEO, GEO and AI visibility agencies

Based on the measured answers, Otterly is most likely to be surfaced when buyers ask about “Who measures brand visibility across AI assistants?” and “Which AEO and GEO agencies connect AI visibility to leads and revenue?”.

How the answers describe the firmProvides AI-visibility tracking platform at lower cost than agency-only reporting.

In this sample, Otterly was named on 2 of the 10 AEO, GEO and AI visibility agencies ranking questions measured. These are the buyer questions where it appeared most often:

This describes when the firm is surfaced, not whether it is the right firm to hire. The sample measures recommendation visibility, not client outcomes.

Every question in AEO, GEO and AI visibility agencies

Otterly was named on 2 of these 10 ranking questions. The rest are questions buyers ask that it did not come up for — with whoever did.

Leader is the most-named firm on that question. The last column shows where Otterly placed, or a dash where it was not named often enough to clear the reporting threshold. Every row links to the full report.
QuestionLeaderOtterly
Which AEO and GEO agencies work with small businesses?255 answersFIVESIXTEN25%—
Which GEO agencies work with B2B and SaaS companies?254 answersOmniscient Digital34%—
Which agencies help brands earn citations from AI assistants?254 answersSiege Media34%—
What are the best AEO and GEO agencies?242 answersiPullRank82%—
Who handles the technical side of AEO and GEO?242 answersEnleaf24%—
Which AI visibility agencies work with ecommerce brands?236 answersSiege Media38%—
Which GEO agencies handle enterprise programs?236 answersiPullRank51%—
Who measures brand visibility across AI assistants?224 answersProfound63%46% · tier 3
Which AEO and GEO agencies have documented client results?138 answersQuattr28%—
Which AEO and GEO agencies connect AI visibility to leads and revenue?127 answersOptimist35%17% · tier 2
How much does an AEO or GEO agency cost?pricing · 242 answerswhat firms charge—

Who leads AEO, GEO and AI visibility agencies overall: iPullRank tops 2 of 10 · Siege Media tops 2 of 10 · Enleaf tops 1 of 10 · FIVESIXTEN tops 1 of 10 · Omniscient Digital tops 1 of 10 · Optimist tops 1 of 10. See all reports.

Where Otterly was named

One row per report in which Otterly cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
QuestionTierResponsesShare
Who measures brand visibility across AI assistants?3104 of 22446.4%
Which AEO and GEO agencies connect AI visibility to leads and revenue?222 of 12717.3%

What Otterly gets named for

Across the 11 AEO, GEO and AI visibility agencies questions measured, Otterly is named most often on “Who measures brand visibility across AI assistants?” — it appears in 104 of the 224 ChatGPT responses to that question, or 46.4% of them. Its next strongest question is “Which AEO and GEO agencies connect AI visibility to leads and revenue?”, where it appears in 22 of 127 responses (17.3%).

Otterly clears the reporting threshold on 2 of the 11 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What Otterly’s tier placings mean

On “Who measures brand visibility across AI assistants?”, Otterly sits in tier 3 of 5, named in 104 of 224 responses (46.4%). That places it below the leading group on this question, where the top firm was named in 62.5% of responses against Otterly’s 46.4%. It holds tier 3 alone. 5 further firms were named on this question but fell into lower tiers, meaning the sample did separate Otterly from them.

On “Which AEO and GEO agencies connect AI visibility to leads and revenue?”, Otterly sits in tier 2 of 2, named in 22 of 127 responses (17.3%). That places it below the leading group on this question, where the top firm was named in 34.6% of responses against Otterly’s 17.3%. It shares tier 2 with Google Analytics, Cro Metrics, Semrush, HubSpot, First Page Sage and Blend, which the sample cannot separate from it.

Firms named alongside Otterly

When ChatGPT names Otterly, these firms most often turn up on the same questions: HubSpot (2 shared questions), Peec AI (2 shared questions), Profound (2 shared questions) and Semrush (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside Otterly. It says nothing about which of them is the better fit.

HubSpot · Peec AI · Profound · Semrush

What this page is, and is not

All firms · All 11 reports