Head to head
Growera vs MediaLabs
Named side by side in 4 TikTok Shop agencies questions, and the sample does not separate them on the balance of results.
Growera and MediaLabs were named in 4 TikTok Shop agencies questions measured by The Shortlist Report over 586 AI responses: Growera in 31.2% of responses and MediaLabs in 25.8%, with neither ahead of the other on more questions than the reverse.
How Growera and MediaLabs differ
This data does not establish which firm is better. Growera’s strongest result relative to MediaLabs was on “What are the best TikTok Shop agencies for a small brand with a limited budget?” (39.5% versus 26.1%), while MediaLabs’s strongest result relative to Growera was on “Which agencies run TikTok Shop paid media and GMV Max campaigns?” (31.0% versus 30.2%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | Growera | MediaLabs | Ahead |
|---|---|---|---|
| Which TikTok Shop agencies measure profit rather than just GMV?30 responses | 53.3% | 30.0% | Same tier — too close to call |
| What are the best TikTok Shop agencies for a small brand with a limited budget?157 responses | 39.5% | 26.1% | Growera |
| Which agencies run TikTok Shop paid media and GMV Max campaigns?245 responses | 30.2% | 31.0% | MediaLabs |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?154 responses | 20.1% | 16.2% | Same tier — too close to call |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 2 of these 4 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 586 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about GroweraOptimizes product listings and manages creator-led campaigns with performance-based pricing for small brands scaling TikTok Shop.
- Everything measured about MediaLabsManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.