TheShortlist Report

Measured research on who gets recommendedLatest reading

Counts, not opinions · No paid placement · Method published

Shortlist Report

Head to head

MediaLabs vs Social Tale

Named side by side in 10 TikTok Shop agencies questions. MediaLabs came out ahead on 4; on 4 the sample cannot tell them apart.

The Shortlist Report ·

39.8%MediaLabs
34.4%Social Tale
4–2Questions led
4Too close to call

Over 10 TikTok Shop agencies questions measured by The Shortlist Report over 640 AI responses, MediaLabs was named more often than Social Tale on 4 of them, Social Tale on 2, and the sample could not separate them on the remaining 4.

Question by question

QuestionMediaLabsSocial TaleAhead
Which agencies specialize in TikTok Shop affiliate and creator programs?51 responses60.8%39.2%MediaLabs
Which TikTok Shop agencies work with enterprise consumer packaged goods brands?65 responses60.0%40.0%MediaLabs
Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?66 responses39.4%60.6%Social Tale
We are a DTC beauty brand launching on TikTok Shop. Which agency should we work with?59 responses40.7%47.5%Same tier — too close to call
What are the best TikTok Shop agencies?127 responses46.5%22.0%MediaLabs
Which agencies run TikTok Shop paid media and GMV Max campaigns?65 responses36.9%26.2%Same tier — too close to call
What are the best agencies for TikTok Shop creator sourcing and management?45 responses35.6%24.4%MediaLabs
Who can help me set up and manage a TikTok Shop for my brand?67 responses17.9%38.8%Social Tale
What are the best TikTok Shop agencies for a small brand with a limited budget?49 responses30.6%20.4%Same tier — too close to call
Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?46 responses19.6%30.4%Same tier — too close to call

How to read this

Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.

"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 4 of these 10 questions that is what the measurement supports, and saying otherwise would be inventing precision.

Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 640 responses, so neither is being scored on a sample the other did not face.

The full picture on each

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