Head to head
Creatify vs MediaLabs
Named side by side in 9 TikTok Shop agencies questions. MediaLabs came out ahead on 5; on 3 the sample cannot tell them apart.
Over 9 TikTok Shop agencies questions measured by The Shortlist Report over 1907 AI responses, MediaLabs was named more often than Creatify on 5 of them, Creatify on 1, and the sample could not separate them on the remaining 3.
How Creatify and MediaLabs differ
This data does not establish which firm is better. Creatify’s strongest result relative to MediaLabs was on “We are a DTC beauty brand launching on TikTok Shop. Which agency should we work with?” (56.5% versus 38.5%), while MediaLabs’s strongest result relative to Creatify was on “Which agencies specialize in TikTok Shop affiliate and creator programs?” (74.2% versus 35.8%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 3 of these 9 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1907 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about CreatifyCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly.
- Everything measured about MediaLabsManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.