Head to head
KPMG vs PwC
Named side by side in 4 fractional CFO and outsourced accounting firms questions. PwC came out ahead on 1; on 3 the sample cannot tell them apart.
Over 4 fractional CFO and outsourced accounting firms questions measured by The Shortlist Report over 256 AI responses, PwC was named more often than KPMG on 1 of them, KPMG on 0, and the sample could not separate them on the remaining 3.
Question by question
| Question | KPMG | PwC | Ahead |
|---|---|---|---|
| Which outsourced firms handle business tax and compliance?55 responses | 20.0% | 25.5% | Same tier — too close to call |
| Who provides interim finance leadership at short notice?55 responses | 20.0% | 20.0% | Same tier — too close to call |
| What are the best fractional CFO firms?91 responses | 18.7% | 20.9% | PwC |
| Who manages cap tables, equity administration and 409A valuations?55 responses | 18.2% | 18.2% | Same tier — too close to call |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 3 of these 4 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 256 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about KPMGImplements SAP, Oracle, Microsoft Dynamics, and Workday for finance and HCM transformation, particularly in healthcare and financial services.
- Everything measured about PwCProvides enterprise CRM and business-process transformation with Salesforce for large enterprises, especially regulated sectors.
Other comparisons
- Deloitte vs KPMG4 shared questions