Firm profile

KPMG

KPMG was named in 8 of the 39 Salesforce and CRM implementation partners and fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured by The Shortlist Report, appearing in 562 of the 2594 AI responses sampled across those questions (21.7%).

kpmg.com · Last measured October 29, 2026 · how we measure

KPMG is strongest on “What are the best NetSuite implementation partners?”, where it was named in 190 of 345 responses (55.1%), placing it in tier 5 of that report.

Where KPMG was named

What KPMG gets named for

Across the 39 Salesforce and CRM implementation partners and fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured, KPMG is named most often on “What are the best NetSuite implementation partners?” — it appears in 190 of the 345 ChatGPT responses to that question, or 55.1% of them. Its next strongest question is “Which outsourced firms handle business tax and compliance?”, where it appears in 86 of 345 responses (24.9%).

KPMG clears the reporting threshold on 8 of the 39 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What KPMG’s tier placings mean

On “What are the best NetSuite implementation partners?”, KPMG sits in tier 5 of 8, named in 190 of 345 responses (55.1%). That places it below the leading group on this question, where the top firm was named in 94.2% of responses against KPMG’s 55.1%. It holds tier 5 alone. 8 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Which outsourced firms handle business tax and compliance?”, KPMG sits in tier 1 of 3, named in 86 of 345 responses (24.9%). Tier 1 does not mean it was ranked first. It means that at 345 responses, the gap between KPMG and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. KPMG shares tier 1 with PwC, and the order they are listed in is arbitrary. 8 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Which ERP partners fit our company size?”, KPMG sits in tier 4 of 5, named in 84 of 345 responses (24.3%). That places it below the leading group on this question, where the top firm was named in 40.9% of responses against KPMG’s 24.3%. It holds tier 4 alone. 3 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Who provides interim finance leadership at short notice?”, KPMG sits in tier 2 of 3, named in 61 of 327 responses (18.7%). That places it below the leading group on this question, where the top firm was named in 26.3% of responses against KPMG’s 18.7%. It shares tier 2 with EY and BDO, which the sample cannot separate from it. 4 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Which Salesforce partners specialize in particular industries?”, KPMG sits in tier 7 of 7, named in 62 of 370 responses (16.8%). That places it below the leading group on this question, where the top firm was named in 67.6% of responses against KPMG’s 16.8%. It holds tier 7 alone.

On “Who manages cap tables, equity administration and 409A valuations?”, KPMG sits in tier 1 of 1, named in 51 of 345 responses (14.8%). Tier 1 does not mean it was ranked first. It means that at 345 responses, the gap between KPMG and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. KPMG shares tier 1 with Armanino, Sundial, Kroll, Deloitte, Eton, PwC, Stout, Aranca and EY, and the order they are listed in is arbitrary.

On “Which ERP partners measure business outcomes after go-live?”, KPMG sits in tier 3 of 3, named in 17 of 137 responses (12.4%). That places it below the leading group on this question, where the top firm was named in 35.0% of responses against KPMG’s 12.4%. It shares tier 3 with Orbrick, Panorama Consulting Group, RSM, Protiviti and Rand Group, which the sample cannot separate from it.

On “Our books are a mess and we have an audit coming. Who can help?”, KPMG sits in tier 2 of 2, named in 11 of 380 responses (2.9%). That places it below the leading group on this question, where the top firm was named in 9.2% of responses against KPMG’s 2.9%. It shares tier 2 with CFO Associates, Alliance, CBIZ, Grant Thornton, Nperspective CFO & Strategic Services, Riveron Consulting, Atlanta Business Services and Everyday Accounting LLC, which the sample cannot separate from it.

Firms named alongside KPMG

When ChatGPT names KPMG, these firms most often turn up on the same questions: Deloitte (7 shared questions), PwC (7 shared questions), EY (5 shared questions), RSM (5 shared questions), Accenture (4 shared questions), BDO (3 shared questions), Capgemini (3 shared questions) and Grant Thornton (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside KPMG. It says nothing about which of them is the better fit.

Deloitte · PwC · EY · RSM · Accenture · BDO · Capgemini · Grant Thornton

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