Firm profile

KPMG

KPMG was named in 8 of the 22 fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured by The Shortlist Report, appearing in 329 of the 1453 AI responses sampled across those questions (22.6%).

kpmg.com · Last measured September 18, 2026 · how we measure

KPMG is strongest on “What are the best NetSuite implementation partners?”, where it was named in 104 of 175 responses (59.4%), placing it in tier 4 of that report.

Where KPMG was named

What KPMG gets named for

Across the 22 fractional CFO and outsourced accounting firms and NetSuite and ERP implementation partners questions measured, KPMG is named most often on “What are the best NetSuite implementation partners?” — it appears in 104 of the 175 ChatGPT responses to that question, or 59.4% of them. Its next strongest question is “Which ERP partners fit our company size?”, where it appears in 48 of 175 responses (27.4%).

KPMG clears the reporting threshold on 8 of the 22 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What KPMG’s tier placings mean

On “What are the best NetSuite implementation partners?”, KPMG sits in tier 4 of 7, named in 104 of 175 responses (59.4%). That places it below the leading group on this question, where the top firm was named in 93.7% of responses against KPMG’s 59.4%. It shares tier 4 with Infosys, which the sample cannot separate from it. 7 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Which ERP partners fit our company size?”, KPMG sits in tier 3 of 4, named in 48 of 175 responses (27.4%). That places it below the leading group on this question, where the top firm was named in 42.3% of responses against KPMG’s 27.4%. It shares tier 3 with Infosys, which the sample cannot separate from it. 2 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Which outsourced firms handle business tax and compliance?”, KPMG sits in tier 1 of 3, named in 45 of 175 responses (25.7%). Tier 1 does not mean it was ranked first. It means that at 175 responses, the gap between KPMG and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. KPMG shares tier 1 with PwC, and the order they are listed in is arbitrary. 8 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “Who provides interim finance leadership at short notice?”, KPMG sits in tier 1 of 2, named in 34 of 157 responses (21.7%). Tier 1 does not mean it was ranked first. It means that at 157 responses, the gap between KPMG and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. KPMG shares tier 1 with InterimCFO, Deloitte, PwC and EY, and the order they are listed in is arbitrary. 5 further firms were named on this question but fell into lower tiers, meaning the sample did separate KPMG from them.

On “What are the best fractional CFO firms?”, KPMG sits in tier 6 of 6, named in 44 of 211 responses (20.9%). That places it below the leading group on this question, where the top firm was named in 95.3% of responses against KPMG’s 20.9%. It holds tier 6 alone.

On “Who manages cap tables, equity administration and 409A valuations?”, KPMG sits in tier 1 of 1, named in 28 of 175 responses (16.0%). Tier 1 does not mean it was ranked first. It means that at 175 responses, the gap between KPMG and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. KPMG shares tier 1 with Armanino, Deloitte, Eton, Morgan Stanley, PwC, Aranca, Kroll, EY and Stout, and the order they are listed in is arbitrary.

On “Who builds ERP integrations and customisations?”, KPMG sits in tier 3 of 3, named in 19 of 175 responses (10.9%). That places it below the leading group on this question, where the top firm was named in 34.3% of responses against KPMG’s 10.9%. It shares tier 3 with IBM, Capgemini and Slalom, which the sample cannot separate from it.

On “Our books are a mess and we have an audit coming. Who can help?”, KPMG sits in tier 2 of 2, named in 7 of 210 responses (3.3%). That places it below the leading group on this question, where the top firm was named in 10.5% of responses against KPMG’s 3.3%. It shares tier 2 with CFO Associates, Alliance, Everyday Accounting LLC, Grant Thornton, Accordion, Carolina Grasso CPA, LLC, CBIZ and Empire CPA Accountant & Bookkeeping Of Hoboken NJ, which the sample cannot separate from it.

Firms named alongside KPMG

When ChatGPT names KPMG, these firms most often turn up on the same questions: Deloitte (7 shared questions), PwC (7 shared questions), EY (5 shared questions), RSM (5 shared questions), BDO (4 shared questions), Accenture (3 shared questions), Capgemini (3 shared questions) and Grant Thornton (3 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside KPMG. It says nothing about which of them is the better fit.

Deloitte · PwC · EY · RSM · BDO · Accenture · Capgemini · Grant Thornton

KPMG compared

Where KPMG was measured against another firm on the same questions, over the same responses.

• KPMG vs Deloitte4 shared questions
• KPMG vs PwC4 shared questions

All firms · All 22 reports