TheShortlist Report

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Counts, not opinions · No paid placement · Method published

Who manages cap tables, equity administration and 409A valuations?

Cap Table, Equity and 409A: What The Shortlist Report Finds

10 firms lead, appearing in 12.7–20.0% of 55 AI responses. The sample cannot separate them, so we do not pretend it can.

No clear leader

No single firm dominates this question. Ten come up regularly and they specialise in different things, so the firm worth calling is the one that fits your situation rather than whoever sits highest.

  1. Armanino11 of 55

    Outsourced accounting, controller, CFO, FP&A, and ERP services for mid-market and growth companies.

  2. Eton11 of 55

  3. Deloitte10 of 55

    Offers full finance-function outsourcing, automation, controllership, and transformation for mid-market and enterprise clients.

  4. KPMG10 of 55

    Provides full finance managed services, M&A advisory, financial diligence, and transaction support for mid-market and enterprise clients.

  5. PwC10 of 55

    Provides finance transformation, accounting operations, vendor financial due diligence, and CFO services for mid-market enterprises and private-equity-backed businesses.

  6. +5 more, tiedin the table

55ChatGPT responses
10Firms named
1Question asked
Last measured

Based on 55 ChatGPT responses to this question, collected August 11, 2026–August 19, 2026. Firms are counted once per response. How we measure.

The ranking

Share = the percentage of the 55 responses that named the firm. Bars are drawn to the same scale across the table and repeat the number in the share column. Firms within a tier are not distinguishable at this sample size and are listed in no particular order.
FirmResponsesShare
Tier 1 10 firms, 12.7–20.0%
Armaninoarmanino.comOutsourced accounting, controller, CFO, FP&A, and ERP services for mid-market and growth companies.11 of 5520.0%
Eton11 of 5520.0%
Deloittedeloitte.comOffers full finance-function outsourcing, automation, controllership, and transformation for mid-market and enterprise clients.10 of 5518.2%
KPMGkpmg.comProvides full finance managed services, M&A advisory, financial diligence, and transaction support for mid-market and enterprise clients.10 of 5518.2%
PwCProvides finance transformation, accounting operations, vendor financial due diligence, and CFO services for mid-market enterprises and private-equity-backed businesses.10 of 5518.2%
EYProvides finance transformation, accounting operations, and full-cycle consolidation with multi-GAAP reporting for larger companies and complex structures.8 of 5514.5%
Morgan Stanleymorganstanley.comProvides 409A valuation services for growth and late-stage companies with technology and life sciences experience.8 of 5514.5%
Stoutstout.comProvides business valuation and 409A work for growth-stage and complex private companies.8 of 5514.5%
Arancaaranca.comProvides valuation and advisory services, including private-company and 409A valuations.7 of 5512.7%
Krollkroll.comProvides sell-side transaction advisory including quality of earnings, working capital analysis, and operational due diligence.7 of 5512.7%

Key findings

  1. No firm answers “Who manages cap tables, equity administration and 409A valuations?” reliably in ChatGPT. The most-named, Armanino, appeared in 11 of 55 responses (20.0%) collected August 11, 2026–August 19, 2026, and 9 other firms scored close enough that the sample cannot put any of them in order.
  2. Armanino, Eton and Deloitte were named most often, in 10–11 of 55 responses. All 10 firms in the leading group are listed with their counts in the table below.
  3. 10 firms cleared the reporting threshold on “Who manages cap tables, equity administration and 409A valuations?” in ChatGPT as of August 19, 2026; the full table with response counts is below.
  4. Deloitte appears in 6 of the 13 fractional CFO and outsourced accounting firms reports published by The Shortlist Report, the widest coverage of any firm named on this page.
  5. No firm paid to appear in this ranking; placement cannot be bought, and the counts come from ChatGPT responses rather than from submissions.

Why the tiers fall where they do

Tier 1 holds Armanino, Eton, Deloitte, KPMG, PwC, EY, Morgan Stanley, Stout, Aranca and Kroll, named in 7 to 11 of the 55 ChatGPT responses. They are grouped rather than ranked because the gaps between them are inside the margin of error at this sample size — one extra mention would reorder them, so an order would be reporting noise as a finding.

The test is McNemar’s at 95%, applied against the same 55 responses for every firm. The full reasoning, and what happened when we ranked one-to-N instead.

What the sample shows

10 firms lead this question: Armanino, Eton, Deloitte, KPMG, PwC, EY, Morgan Stanley, Stout, Aranca and Kroll. They appear in 12.7–20.0% of the 55 responses. The gaps between them are inside the margin of error at this sample size, so they are listed together rather than ranked against each other.

45 firms were named at least once across the sample. 10 of them cleared the threshold of 2 responses and appear above; the rest were named once and are inside the noise.

How to read this

Firms are grouped into tiers, not ranked one to fifteen. A tier holds every firm whose 95% confidence interval overlaps the leader's, which is a long way of saying the sample cannot tell them apart. Order within a tier is arbitrary — read the counts, not the position.

Share is the percentage of responses that named the firm — not a quality score. A firm scoring low here may be excellent and simply under-written about online, which is a finding about its visibility rather than its work.

The same question was asked repeatedly because AI assistants do not answer identically twice. A single response would tell you almost nothing.

What this measurement does not tell you

  • It is not a quality ranking. Share reflects how much has been written about a firm online, which is what an AI assistant reads. A capable firm nobody writes about scores low here.
  • It is a reading from a date range, not a permanent standing. This sample was collected August 11, 2026–August 19, 2026; models change and so do their answers.
  • It covers ChatGPT only. Other assistants answer differently, and we do not extrapolate across engines we have not measured.
  • Order within a tier is arbitrary. Read the counts, not the position. Why we use tiers.

Cite this report

The Shortlist Report. (2026). Cap Table, Equity and 409A: What The Shortlist Report Finds. The Shortlist Report. https://www.shortlistreport.com/article/cap-table-and-valuation-advisors

Underlying counts: CSV · JSON. Every answer they were counted from: plain text · JSON. All reusable under CC BY 4.0 with attribution.

Disclosure

No firm paid to appear on this page, and no link here is an affiliate link. Rankings come from measured responses; firms cannot submit, sponsor, or buy placement.

Something wrong on this page? How corrections work. This report is one of 81 covering fractional CFO and outsourced accounting firms see the full set.