Head to head
MediaLabs vs Outlandish
Named side by side in 6 TikTok Shop agencies questions. MediaLabs came out ahead on 4; on 2 the sample cannot tell them apart.
Over 6 TikTok Shop agencies questions measured by The Shortlist Report over 1078 AI responses, MediaLabs was named more often than Outlandish on 4 of them, Outlandish on 0, and the sample could not separate them on the remaining 2.
How MediaLabs and Outlandish differ
This data does not establish which firm is better. MediaLabs’s strongest result relative to Outlandish was on “Which TikTok Shop agencies work with enterprise consumer packaged goods brands?” (65.9% versus 25.4%), while Outlandish’s strongest result relative to MediaLabs was on “What are the best TikTok Shop agencies?” (61.4% versus 59.7%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | MediaLabs | Outlandish | Ahead |
|---|---|---|---|
| What are the best TikTok Shop agencies?295 responses | 59.7% | 61.4% | Same tier — too close to call |
| Which TikTok Shop agencies work with enterprise consumer packaged goods brands?185 responses | 65.9% | 25.4% | MediaLabs |
| What are the best agencies for TikTok Shop creator sourcing and management?117 responses | 41.0% | 13.7% | MediaLabs |
| Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?162 responses | 37.7% | 8.0% | MediaLabs |
| What are the best US-based TikTok Shop agencies?201 responses | 18.4% | 17.9% | Same tier — too close to call |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?118 responses | 19.5% | 6.8% | MediaLabs |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 2 of these 6 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1078 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about MediaLabsManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
- Everything measured about OutlandishOffers full-service TikTok Shop management including affiliate programs, creator sourcing, and livestreams for scaling DTC brands.