Head to head
MediaLabs vs Pattern
Named side by side in 6 TikTok Shop agencies questions. MediaLabs came out ahead on 6; on 0 the sample cannot tell them apart.
Over 6 TikTok Shop agencies questions measured by The Shortlist Report over 1357 AI responses, MediaLabs was named more often than Pattern on 6 of them, Pattern on 0, and the sample could not separate them on the remaining 0.
How MediaLabs and Pattern differ
This data does not establish which firm is better. MediaLabs’s strongest result relative to Pattern was on “Which agencies specialize in TikTok Shop affiliate and creator programs?” (74.2% versus 18.2%), while Pattern’s strongest result relative to MediaLabs was on “Who can help me set up and manage a TikTok Shop for my brand?” (18.0% versus 26.5%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | MediaLabs | Pattern | Ahead |
|---|---|---|---|
| What are the best TikTok Shop agencies?379 responses | 62.5% | 49.6% | MediaLabs |
| Which TikTok Shop agencies work with enterprise consumer packaged goods brands?245 responses | 64.1% | 46.9% | MediaLabs |
| Which agencies specialize in TikTok Shop affiliate and creator programs?159 responses | 74.2% | 18.2% | MediaLabs |
| What are the best agencies for TikTok Shop creator sourcing and management?153 responses | 38.6% | 15.0% | MediaLabs |
| Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?210 responses | 34.3% | 12.4% | MediaLabs |
| Who can help me set up and manage a TikTok Shop for my brand?211 responses | 26.5% | 18.0% | MediaLabs |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 0 of these 6 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1357 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about MediaLabsManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
- Everything measured about PatternManages marketplace operations, advertising, retail strategy, and international expansion for enterprise brands across Amazon and multiple marketplaces.