Head to head
MediaLabs vs WE Marketing
Named side by side in 5 TikTok Shop agencies questions, and the sample does not separate them on the balance of results.
MediaLabs and WE Marketing were named in 5 TikTok Shop agencies questions measured by The Shortlist Report over 707 AI responses: MediaLabs in 37.8% of responses and WE Marketing in 34.7%, with neither ahead of the other on more questions than the reverse.
How MediaLabs and WE Marketing differ
This data does not establish which firm is better. MediaLabs’s strongest result relative to WE Marketing was on “Which agencies specialize in TikTok Shop affiliate and creator programs?” (74.2% versus 30.2%), while WE Marketing’s strongest result relative to MediaLabs was on “What are the best agencies for TikTok Shop creator sourcing and management?” (52.9% versus 38.6%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | MediaLabs | WE Marketing | Ahead |
|---|---|---|---|
| Which agencies specialize in TikTok Shop affiliate and creator programs?159 responses | 74.2% | 30.2% | MediaLabs |
| What are the best agencies for TikTok Shop creator sourcing and management?153 responses | 38.6% | 52.9% | WE Marketing |
| Who can help me set up and manage a TikTok Shop for my brand?211 responses | 26.5% | 35.5% | WE Marketing |
| Which TikTok Shop agencies measure profit rather than just GMV?30 responses | 30.0% | 23.3% | MediaLabs |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?154 responses | 16.2% | 22.1% | Same tier — too close to call |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 1 of these 5 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 707 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about MediaLabsManages large creator networks, affiliate programs, and performance-based creator campaigns for mid-market and enterprise brands launching on TikTok Shop.
- Everything measured about WE MarketingDelivers creator affiliate recruitment, UGC, live selling, and shop operations for US brands launching TikTok Shop.