TheShortlist Report

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Channel Bakers

Channel Bakers was named in 3 of the 8 Amazon agencies questions measured by The Shortlist Report, appearing in 39 of the 111 AI responses sampled across those questions (35.1%).

As described in the answersAmazon advertising, DSP and retail media specialist for established and enterprise brands.

channelbakers.com · Last measured · how we measure

3 / 8Questions named in
39Responses naming it
35%Of 111 sampled
1Best tier reached

Channel Bakers is strongest on What are the best Amazon agencies?, where it was named in 27 of 40 responses (67.5%), placing it in tier 2 of that report.

Where Channel Bakers was named

One row per report in which Channel Bakers cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
QuestionTierResponsesShare
What are the best Amazon agencies?227 of 4067.5%
Which Amazon agencies work with large consumer brands?27 of 3520.0%
Which agencies help brands launch on Amazon for the first time?15 of 3613.9%

What Channel Bakers gets named for

Across the 8 Amazon agencies questions measured, Channel Bakers is named most often on What are the best Amazon agencies? — it appears in 27 of the 40 ChatGPT responses to that question, or 67.5% of them. Its next strongest question is “Which Amazon agencies work with large consumer brands?”, where it appears in 7 of 35 responses (20.0%).

Channel Bakers clears the reporting threshold on 3 of the 8 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What Channel Bakers’s tier placings mean

On What are the best Amazon agencies?, Channel Bakers sits in tier 2 of 5, named in 27 of 40 responses (67.5%). That places it below the leading group on this question, where the top firm was named in 100.0% of responses against Channel Bakers’s 67.5%. It shares tier 2 with Pattern and Acadia, which the sample cannot separate from it. 11 further firms were named on this question but fell into lower tiers, meaning the sample did separate Channel Bakers from them.

On Which Amazon agencies work with large consumer brands?, Channel Bakers sits in tier 2 of 2, named in 7 of 35 responses (20.0%). That places it below the leading group on this question, where the top firm was named in 45.7% of responses against Channel Bakers’s 20.0%. It shares tier 2 with VASO Group, Advantage Unified Commerce, Amazowl, Podean and Vendo, which the sample cannot separate from it.

On Which agencies help brands launch on Amazon for the first time?, Channel Bakers sits in tier 1 of 1, named in 5 of 36 responses (13.9%). Tier 1 does not mean it was ranked first. It means that at 36 responses, the gap between Channel Bakers and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. Channel Bakers shares tier 1 with SupplyKick, Tinuiti, Prima Mode, Revlyn, Pattern, Acadia, Goat Consulting, Regnum and Seller Interactive, and the order they are listed in is arbitrary.

Where Channel Bakers does not appear

Channel Bakers was not named often enough to clear the reporting threshold on 27 of the 8 questions: “What are the best TikTok Shop agencies?”, “Which agencies specialize in TikTok Shop affiliate and creator programs?”, “What are the best agencies for TikTok Shop creator sourcing and management?”, “Who can help me set up and manage a TikTok Shop for my brand?”, “What are the best US-based TikTok Shop agencies?”, “What are the best TikTok Shop agencies for a small brand with a limited budget?”, “Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?”, “Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?”, “Who can manage our entire Amazon business for us?”, “Which agencies are best at Amazon PPC management?”, “Which agencies do Amazon listing optimization?”, “Which Amazon agencies work with small sellers?”, “Our Amazon account was suspended. Who can help reinstate it?”, “What are the best fractional CFO firms?”, “Which fractional CFO firms work with venture-backed startups?”, “What is the best outsourced accounting firm for a small business?”, “Which fractional CFOs help prepare a company for fundraising?”, “Which outsourced accounting firms specialize in particular industries?”, “Which firms provide outsourced controller services?”, “Who can implement NetSuite or a real ERP for a growing company?”, “Our books are a mess and we have an audit coming. Who can help?”, “Which Salesforce partners work with small businesses?”, “Which Salesforce partners specialize in particular industries?”, “Who can migrate us from another CRM to Salesforce?”, “Which partners integrate Salesforce with other systems?”, “Which firms provide ongoing Salesforce managed services?” and “Our Salesforce implementation failed. Who can fix it?”.

An absence here is a fact about visibility, not about capability. It means that when buyers put that question to ChatGPT during the sampling window, Channel Bakers was not among the firms it reached for — which is worth knowing if that question describes the work you are hiring for, and worth nothing as a judgement of how well the firm does that work.

Firms named alongside Channel Bakers

When ChatGPT names Channel Bakers, these firms most often turn up on the same questions: Acadia (3 shared questions), Pattern (3 shared questions), Tinuiti (3 shared questions), Flywheel (2 shared questions), SupplyKick (2 shared questions) and Vendo (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside Channel Bakers. It says nothing about which of them is the better fit.

Acadia · Pattern · Tinuiti · Flywheel · SupplyKick · Vendo

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