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Flywheel

Flywheel was named in 3 of the 15 Amazon agencies questions measured by The Shortlist Report, appearing in 228 of the 962 AI responses sampled across those questions (23.7%).

flywheel.digital · Last measured · how we measure

3 / 15Questions named in
228Responses naming it
24%Of 962 sampled
2Best tier reached

Flywheel is strongest on “Which Amazon agencies work with large consumer brands?”, where it was named in 110 of 410 responses (26.8%), placing it in tier 3 of that report.

What Flywheel is surfaced for in Amazon agencies

Based on the measured answers, Flywheel is most likely to be surfaced when buyers ask about “Which Amazon agencies work with large consumer brands?”, “What are the best Amazon agencies?” and “Which Amazon agencies have documented client results?”.

How the answers describe the firmProvides enterprise brands strategy, creative, advertising, catalog and operations across Amazon and retail media, with international expansion capabilities.

In this sample, Flywheel was named on 3 of the 14 Amazon agencies ranking questions measured. These are the buyer questions where it appeared most often:

This describes when the firm is surfaced, not whether it is the right firm to hire. The sample measures recommendation visibility, not client outcomes.

Every question in Amazon agencies

Flywheel was named on 3 of these 14 ranking questions. The rest are questions buyers ask that it did not come up for — with whoever did.

Who leads Amazon agencies overall: Canopy tops 4 of 14 · Tinuiti tops 3 of 14 · Advance Amazon tops 1 of 14 · AMZ One Step tops 1 of 14 · AVASK tops 1 of 14 · Lab 916 tops 1 of 14. See all reports.

Where Flywheel was named

One row per report in which Flywheel cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
QuestionTierResponsesShare
Which Amazon agencies work with large consumer brands?3110 of 41026.8%
What are the best Amazon agencies?691 of 41521.9%
Which Amazon agencies have documented client results?227 of 13719.7%

What Flywheel gets named for

Across the 15 Amazon agencies questions measured, Flywheel is named most often on “Which Amazon agencies work with large consumer brands?” — it appears in 110 of the 410 ChatGPT responses to that question, or 26.8% of them. Its next strongest question is “What are the best Amazon agencies?”, where it appears in 91 of 415 responses (21.9%).

Flywheel clears the reporting threshold on 3 of the 15 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What Flywheel’s tier placings mean

On “Which Amazon agencies work with large consumer brands?”, Flywheel sits in tier 3 of 5, named in 110 of 410 responses (26.8%). That places it below the leading group on this question, where the top firm was named in 40.7% of responses against Flywheel’s 26.8%. It shares tier 3 with Front Row, which the sample cannot separate from it. 5 further firms were named on this question but fell into lower tiers, meaning the sample did separate Flywheel from them.

On “What are the best Amazon agencies?”, Flywheel sits in tier 6 of 7, named in 91 of 415 responses (21.9%). That places it below the leading group on this question, where the top firm was named in 96.6% of responses against Flywheel’s 21.9%. It shares tier 6 with SupplyKick, Amazon Growth Lab and BellaVix, which the sample cannot separate from it. 4 further firms were named on this question but fell into lower tiers, meaning the sample did separate Flywheel from them.

On “Which Amazon agencies have documented client results?”, Flywheel sits in tier 2 of 2, named in 27 of 137 responses (19.7%). That places it below the leading group on this question, where the top firm was named in 40.1% of responses against Flywheel’s 19.7%. It shares tier 2 with AMZ Advisers, PPC4Us, Tinuiti, Amazing Agency and VASO Group, which the sample cannot separate from it.

Firms named alongside Flywheel

When ChatGPT names Flywheel, these firms most often turn up on the same questions: Tinuiti (3 shared questions), Acadia (2 shared questions), Channel Bakers (2 shared questions), Front Row (2 shared questions), Pattern (2 shared questions), SalesDuo (2 shared questions) and VASO Group (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside Flywheel. It says nothing about which of them is the better fit.

Tinuiti · Acadia · Channel Bakers · Front Row · Pattern · SalesDuo · VASO Group

What this page is, and is not

All firms · All 15 reports