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Kroll

Kroll was named in 3 of the 32 managed IT service providers and fractional CFO and outsourced accounting firms questions measured by The Shortlist Report, appearing in 135 of the 1100 AI responses sampled across those questions (12.3%).

kroll.com · Last measured · how we measure

3 / 32Questions named in
135Responses naming it
12%Of 1100 sampled
1Best tier reached

Kroll is strongest on “Which fractional CFOs help prepare a company for fundraising?”, where it was named in 63 of 380 responses (16.6%), placing it in tier 2 of that report.

What Kroll is surfaced for in managed IT service providers

Based on the measured answers, Kroll is most likely to be surfaced when buyers ask about “Our current IT provider is unresponsive. Who should we switch to?”.

How the answers describe the firmConducts incident response, breach containment, and forensic investigations for upper mid-market and enterprise clients.

In this sample, Kroll was named on 1 of the 16 managed IT service providers ranking questions measured. These are the buyer questions where it appeared most often:

This describes when the firm is surfaced, not whether it is the right firm to hire. The sample measures recommendation visibility, not client outcomes.

What Kroll is surfaced for in fractional CFO and outsourced accounting firms

Based on the measured answers, Kroll is most likely to be surfaced when buyers ask about “Which fractional CFOs help prepare a company for fundraising?” and “Who manages cap tables, equity administration and 409A valuations?”.

How the answers describe the firmProvides sell-side transaction advisory including quality of earnings, working capital analysis, and operational due diligence.

In this sample, Kroll was named on 2 of the 14 fractional CFO and outsourced accounting firms ranking questions measured. These are the buyer questions where it appeared most often:

This describes when the firm is surfaced, not whether it is the right firm to hire. The sample measures recommendation visibility, not client outcomes.

Every question in managed IT service providers

Kroll was named on 1 of these 16 ranking questions. The rest are questions buyers ask that it did not come up for — with whoever did.

Leader is the most-named firm on that question. The last column shows where Kroll placed, or a dash where it was not named often enough to clear the reporting threshold. Every row links to the full report.
QuestionLeaderKroll
What are the best managed IT service providers?454 answersAccenture59%—
Which MSPs can support offices in multiple states?381 answersmWave25%—
Which managed service providers are strongest with Microsoft 365 and Azure?381 answersRackspace45%—
What is the best IT company for a small business?380 answersNtiva42%—
Which managed IT providers specialize in regulated and compliance-heavy industries?380 answersDataprise31%—
Which companies provide outsourced IT help desk support?380 answersNtiva22%—
Which managed service providers are strongest on cybersecurity?379 answersArctic Wolf45%—
Which providers offer co-managed IT alongside an in-house team?379 answersHi-Tek Data23%—
Our current IT provider is unresponsive. Who should we switch to?375 answersGlobal IT8%4% · tier 2
Who are the best IT outsourcing firms for mid-market and enterprise companies?372 answersAccenture64%—
Who handles backup, disaster recovery and ransomware response?345 answersSourcepass13%—
Who manages business networks, firewalls and phone systems?345 answersVEnterprise12%—
Who provides IT leadership rather than just IT support?345 answersWCC13%—
Who are the best managed IT providers in my city?345 answersIntegris46%—
Which managed IT providers have documented client results?135 answersITSco42%—
Which MSPs provide transparent service-level reporting?125 answersINOC13%—
How much does a managed service provider cost per user?pricing · 370 answerswhat firms charge—

Who leads managed IT service providers overall: Accenture tops 2 of 16 · Ntiva tops 2 of 16 · Arctic Wolf tops 1 of 16 · Dataprise tops 1 of 16 · Global IT tops 1 of 16 · Hi-Tek Data tops 1 of 16. See all reports.

Every question in fractional CFO and outsourced accounting firms

Kroll was named on 2 of these 14 ranking questions. The rest are questions buyers ask that it did not come up for — with whoever did.

Leader is the most-named firm on that question. The last column shows where Kroll placed, or a dash where it was not named often enough to clear the reporting threshold. Every row links to the full report.
QuestionLeaderKroll
What are the best fractional CFO firms?382 answersPilot94%—
Which fractional CFO firms work with venture-backed startups?382 answersPilot53%—
What is the best outsourced accounting firm for a small business?380 answersPilot42%—
Which fractional CFOs help prepare a company for fundraising?380 answersBurkland Associates24%17% · tier 2
Which firms provide outsourced controller services?380 answersEtisson24%—
Who can implement NetSuite or a real ERP for a growing company?380 answersRSM24%—
Our books are a mess and we have an audit coming. Who can help?380 answersThe Alliance Group9%—
Which outsourced accounting firms specialize in particular industries?378 answersVessel Advisors23%—
Which outsourced firms handle business tax and compliance?345 answersPwC27%—
Who manages cap tables, equity administration and 409A valuations?345 answersArmanino18%17% · tier 1
Who builds budgets, forecasts and board reporting?339 answersQX Global Group16%—
Who provides interim finance leadership at short notice?327 answersInterimCFO26%—
Which fractional CFO firms have documented client results?137 answersQuadrant Advisory31%—
Which fractional CFO firms tie their work to measurable business outcomes?124 answersLocal Fractional15%—
How much does a fractional CFO cost per month?pricing · 380 answerswhat firms charge—

Who leads fractional CFO and outsourced accounting firms overall: Pilot tops 3 of 14 · Armanino tops 1 of 14 · Burkland Associates tops 1 of 14 · Etisson tops 1 of 14 · InterimCFO tops 1 of 14 · Local Fractional tops 1 of 14. See all reports.

Where Kroll was named

One row per report in which Kroll cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
QuestionTierResponsesShare
Which fractional CFOs help prepare a company for fundraising?263 of 38016.6%
Who manages cap tables, equity administration and 409A valuations?157 of 34516.5%
Our current IT provider is unresponsive. Who should we switch to?215 of 3754.0%

What Kroll gets named for

Across the 32 managed IT service providers and fractional CFO and outsourced accounting firms questions measured, Kroll is named most often on “Which fractional CFOs help prepare a company for fundraising?” — it appears in 63 of the 380 ChatGPT responses to that question, or 16.6% of them. Its next strongest question is “Who manages cap tables, equity administration and 409A valuations?”, where it appears in 57 of 345 responses (16.5%).

Kroll clears the reporting threshold on 3 of the 32 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What Kroll’s tier placings mean

On “Which fractional CFOs help prepare a company for fundraising?”, Kroll sits in tier 2 of 3, named in 63 of 380 responses (16.6%). That places it below the leading group on this question, where the top firm was named in 23.7% of responses against Kroll’s 16.6%. It shares tier 2 with Deloitte, Local Fractional, Alvarez & Marsal, Ignition Consultants and The CFO Centre, which the sample cannot separate from it. 3 further firms were named on this question but fell into lower tiers, meaning the sample did separate Kroll from them.

On “Who manages cap tables, equity administration and 409A valuations?”, Kroll sits in tier 1 of 1, named in 57 of 345 responses (16.5%). Tier 1 does not mean it was ranked first. It means that at 345 responses, the gap between Kroll and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. Kroll shares tier 1 with Armanino, Sundial, Deloitte, Eton, KPMG, PwC, Stout, Aranca and EY, and the order they are listed in is arbitrary.

On “Our current IT provider is unresponsive. Who should we switch to?”, Kroll sits in tier 2 of 2, named in 15 of 375 responses (4.0%). That places it below the leading group on this question, where the top firm was named in 8.0% of responses against Kroll’s 4.0%. It shares tier 2 with Bit by Bit, Mandiant and LayerCake, which the sample cannot separate from it.

Firms named alongside Kroll

When ChatGPT names Kroll, these firms most often turn up on the same questions: Deloitte (2 shared questions) and EY (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside Kroll. It says nothing about which of them is the better fit.

Deloitte · EY

What this page is, and is not

All firms · All 32 reports