Head to head
Creatify vs TBAR Partners
Named side by side in 5 TikTok Shop agencies questions. Creatify came out ahead on 3; on 0 the sample cannot tell them apart.
Over 5 TikTok Shop agencies questions measured by The Shortlist Report over 1462 AI responses, Creatify was named more often than TBAR Partners on 3 of them, TBAR Partners on 2, and the sample could not separate them on the remaining 0.
How Creatify and TBAR Partners differ
This data does not establish which firm is better. Creatify’s strongest result relative to TBAR Partners was on “Which agencies specialize in TikTok Shop affiliate and creator programs?” (33.6% versus 17.7%), while TBAR Partners’s strongest result relative to Creatify was on “What are the best TikTok Shop agencies?” (26.1% versus 21.4%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | Creatify | TBAR Partners | Ahead |
|---|---|---|---|
| Which agencies specialize in TikTok Shop affiliate and creator programs?226 responses | 33.6% | 17.7% | Creatify |
| What are the best TikTok Shop agencies?533 responses | 21.4% | 26.1% | TBAR Partners |
| Which agencies run TikTok Shop paid media and GMV Max campaigns?355 responses | 25.9% | 13.2% | Creatify |
| Which TikTok Shop agencies measure profit rather than just GMV?128 responses | 16.4% | 20.3% | TBAR Partners |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?220 responses | 13.6% | 7.7% | Creatify |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 0 of these 5 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1462 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about CreatifyCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly.
- Everything measured about TBAR PartnersCreator recruitment, affiliate programs, and performance marketing for TikTok Shop scaling of brands generating $100k+ monthly.