Head to head
Creatify vs MADA
Named side by side in 7 TikTok Shop agencies questions. MADA came out ahead on 3; on 3 the sample cannot tell them apart.
Over 7 TikTok Shop agencies questions measured by The Shortlist Report over 1317 AI responses, MADA was named more often than Creatify on 3 of them, Creatify on 1, and the sample could not separate them on the remaining 3.
How Creatify and MADA differ
This data does not establish which firm is better. Creatify’s strongest result relative to MADA was on “What are the best agencies for TikTok Shop creator sourcing and management?” (40.5% versus 26.1%), while MADA’s strongest result relative to Creatify was on “Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?” (55.2% versus 26.2%).
Those are the clearest differences in the shared sample. They measure which firm AI assistants surfaced more often for each buyer question, not service quality or client results.
Question by question
| Question | Creatify | MADA | Ahead |
|---|---|---|---|
| We are a DTC beauty brand launching on TikTok Shop. Which agency should we work with?239 responses | 56.5% | 58.6% | MADA |
| Which agencies specialize in TikTok Shop affiliate and creator programs?159 responses | 35.8% | 47.2% | MADA |
| Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?210 responses | 26.2% | 55.2% | MADA |
| What are the best agencies for TikTok Shop creator sourcing and management?153 responses | 40.5% | 26.1% | Creatify |
| Which agencies run TikTok Shop paid media and GMV Max campaigns?245 responses | 28.6% | 27.8% | Same tier — too close to call |
| What are the best TikTok Shop agencies for a small brand with a limited budget?157 responses | 26.1% | 29.9% | Same tier — too close to call |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?154 responses | 17.5% | 18.8% | Same tier — too close to call |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 3 of these 7 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 1317 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about CreatifyCombines creator recruitment, paid media, and TikTok Shop operations for consumer brands scaling quickly.
- Everything measured about MADAOffers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media.