TheShortlist Report

Measured research on who gets recommendedLatest reading

Counts, not opinions · No paid placement · Method published

Shortlist Report

Head to head

Creatify vs Social Tale

Named side by side in 9 TikTok Shop agencies questions. Social Tale came out ahead on 2; on 6 the sample cannot tell them apart.

The Shortlist Report ·

29.5%Creatify
33.9%Social Tale
1–2Questions led
6Too close to call

Over 9 TikTok Shop agencies questions measured by The Shortlist Report over 573 AI responses, Social Tale was named more often than Creatify on 2 of them, Creatify on 1, and the sample could not separate them on the remaining 6.

Question by question

QuestionCreatifySocial TaleAhead
We are a DTC beauty brand launching on TikTok Shop. Which agency should we work with?59 responses49.2%47.5%Same tier — too close to call
Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?66 responses25.8%60.6%Social Tale
Which agencies specialize in TikTok Shop affiliate and creator programs?51 responses33.3%39.2%Same tier — too close to call
What are the best TikTok Shop agencies?127 responses36.2%22.0%Creatify
Which agencies run TikTok Shop paid media and GMV Max campaigns?65 responses30.8%26.2%Same tier — too close to call
Which TikTok Shop agencies work with enterprise consumer packaged goods brands?65 responses13.8%40.0%Social Tale
What are the best agencies for TikTok Shop creator sourcing and management?45 responses26.7%24.4%Same tier — too close to call
Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?46 responses15.2%30.4%Same tier — too close to call
What are the best TikTok Shop agencies for a small brand with a limited budget?49 responses24.5%20.4%Same tier — too close to call

How to read this

Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.

"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 6 of these 9 questions that is what the measurement supports, and saying otherwise would be inventing precision.

Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 573 responses, so neither is being scored on a sample the other did not face.

The full picture on each

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