TheShortlist Report

Measured research on who gets recommendedLatest reading

Counts, not opinions · No paid placement · Method published

Head to head

MADA vs WE Marketing

Named side by side in 4 TikTok Shop agencies questions. WE Marketing came out ahead on 3; on 0 the sample cannot tell them apart.

20.7%MADA
25.5%WE Marketing
1–3Questions led
0Too close to call

Over 4 TikTok Shop agencies questions measured by The Shortlist Report over 208 AI responses, WE Marketing was named more often than MADA on 3 of them, MADA on 1, and the sample could not separate them on the remaining 0.

Question by question

How to read this

Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.

"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 0 of these 4 questions that is what the measurement supports, and saying otherwise would be inventing precision.

Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 208 responses, so neither is being scored on a sample the other did not face.

The full picture on each

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