Head to head
MADA vs Social Tale
Named side by side in 7 TikTok Shop agencies questions. Social Tale came out ahead on 5; on 2 the sample cannot tell them apart.
Over 7 TikTok Shop agencies questions measured by The Shortlist Report over 397 AI responses, Social Tale was named more often than MADA on 5 of them, MADA on 0, and the sample could not separate them on the remaining 2.
Question by question
| Question | MADA | Social Tale | Ahead |
|---|---|---|---|
| We are a DTC beauty brand launching on TikTok Shop. Which agency should we work with?59 responses | 39.0% | 47.5% | Same tier — too close to call |
| Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?66 responses | 25.8% | 60.6% | Social Tale |
| Which agencies specialize in TikTok Shop affiliate and creator programs?51 responses | 25.5% | 39.2% | Social Tale |
| Which TikTok Shop agencies work with enterprise consumer packaged goods brands?65 responses | 15.4% | 40.0% | Social Tale |
| What are the best agencies for TikTok Shop creator sourcing and management?45 responses | 17.8% | 24.4% | Same tier — too close to call |
| Which agencies run TikTok Shop paid media and GMV Max campaigns?65 responses | 15.4% | 26.2% | Social Tale |
| Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?46 responses | 10.9% | 30.4% | Social Tale |
How to read this
Share is the percentage of sampled ChatGPT responses to a question that named the firm at all — a measure of visibility, not of the work. A capable firm little has been written about will score low, which is a fact about how often it gets named and not a verdict on whether to hire it.
"Too close to call" is a result, not a gap in the data. Firms are grouped into tiers holding every firm the sample cannot statistically separate from that tier's leader, so two firms in one tier are reported as level however their percentages happen to fall. On 2 of these 7 questions that is what the measurement supports, and saying otherwise would be inventing precision.
Nothing here is our judgement of who is good. It is a count of who gets named. Both firms are measured over the same questions and the same 397 responses, so neither is being scored on a sample the other did not face.
The full picture on each
- Everything measured about MADAOffers end-to-end TikTok Shop management including shop operations, affiliate and creator recruitment, and paid media.
- Everything measured about Social TaleFull-service TikTok Shop support including shop setup, creator and affiliate management, ads, and LIVE commerce for DTC brands.
Other comparisons
- Creatify vs MADA7 shared questions
- MADA vs MediaLabs7 shared questions
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- MediaLabs vs Social Tale10 shared questions
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