What is Merkle known for?

ChatGPT names Merkle most often on the question “Which partners implement Salesforce Marketing Cloud?”, where it appeared in 42 of 235 sampled responses (17.9%). Across the 12 Salesforce and CRM implementation partners questions measured by The Shortlist Report, Merkle cleared the reporting threshold on 1.

Is Merkle a good Salesforce and CRM implementation partner?

This measurement cannot answer that. It counts how often ChatGPT names Merkle when asked buyer questions, which follows how much has been written about the firm online rather than how well it works. Merkle was named in 42 of the 235 responses sampled on the questions it appears in. A firm named rarely may still be excellent, and a firm named often may not suit a given brief.

Why is Merkle in tier 2?

Merkle reaches tier 2 at its best. Tiers group firms the sample cannot statistically separate from that tier's leader, using McNemar's test at 95%. A lower tier means the sample could separate the firm from the leading group on that question.

Which firms compete with Merkle?

Merkle appears on too few questions in this sample for a reliable overlap with other firms to be reported.

Firm profile

Merkle

Merkle was named in 1 of the 12 Salesforce and CRM implementation partners questions measured by The Shortlist Report, appearing in 42 of the 235 AI responses sampled across those questions (17.9%).

merkle.com · Last measured October 1, 2026 · how we measure

1 / 12Questions named in

42Responses naming it

18%Of 235 sampled

2Best tier reached

Merkle is strongest on “Which partners implement Salesforce Marketing Cloud?”, where it was named in 42 of 235 responses (17.9%), placing it in tier 2 of that report.

What Merkle is surfaced for in Salesforce and CRM implementation partners

Based on the measured answers, Merkle is most likely to be surfaced when buyers ask about “Which partners implement Salesforce Marketing Cloud?”.

How the answers describe the firmHandles marketing automation, CRM strategy, and customer data programs for marketing-led transformations.

In this sample, Merkle was named on 1 of the 11 Salesforce and CRM implementation partners ranking questions measured. These are the buyer questions where it appeared most often:

Salesforce marketing cloud partners — named in 42 of 235 responses (17.9%), tier 2.

This describes when the firm is surfaced, not whether it is the right firm to hire. The sample measures recommendation visibility, not client outcomes.

Every question in Salesforce and CRM implementation partners

Merkle was named on 1 of these 11 ranking questions. The rest are questions buyers ask that it did not come up for — with whoever did.

Leader is the most-named firm on that question. The last column shows where Merkle placed, or a dash where it was not named often enough to clear the reporting threshold. Every row links to the full report.
Question	Leader	Merkle
Which Salesforce partners work with small businesses?260 answers	360 Quantum Solutions20%	—
Which Salesforce partners specialize in particular industries?260 answers	Accenture74%	—
Who can migrate us from another CRM to Salesforce?260 answers	Deloitte23%	—
Which partners integrate Salesforce with other systems?260 answers	Accenture44%	—
Which firms provide ongoing Salesforce managed services?260 answers	Systep49%	—
Our Salesforce implementation failed. Who can fix it?260 answers	Coalescence19%	—
Which partners implement Salesforce Marketing Cloud?235 answers	Slalom29%	18% · tier 2
Who implements Salesforce Service Cloud and support operations?235 answers	Accenture52%	—
Who builds Salesforce reporting, dashboards and data governance?235 answers	Slalom28%	—
Who improves Salesforce adoption and trains users?235 answers	JPW Consulting19%	—
Which Salesforce partners have documented client results?30 answers	Accenture70%	—
How much does a Salesforce implementation cost?pricing · 260 answers	what firms charge	—

Who leads Salesforce and CRM implementation partners overall: Accenture tops 4 of 11 · Slalom tops 2 of 11 · 360 Quantum Solutions tops 1 of 11 · Coalescence tops 1 of 11 · Deloitte tops 1 of 11 · JPW Consulting tops 1 of 11. See all reports.

Where Merkle was named

One row per report in which Merkle cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
Question	Tier	Responses	Share
Which partners implement Salesforce Marketing Cloud?	2	42 of 235	17.9%

What Merkle gets named for

Across the 12 Salesforce and CRM implementation partners questions measured, Merkle is named most often on “Which partners implement Salesforce Marketing Cloud?” — it appears in 42 of the 235 ChatGPT responses to that question, or 17.9% of them.

That is the only question in this set where Merkle cleared the reporting threshold, so its visibility is concentrated in one kind of buyer question rather than spread across the category.

What Merkle’s tier placings mean

On “Which partners implement Salesforce Marketing Cloud?”, Merkle sits in tier 2 of 3, named in 42 of 235 responses (17.9%). That places it below the leading group on this question, where the top firm was named in 28.5% of responses against Merkle’s 17.9%. It shares tier 2 with Cognizant, Coastal, IBM and Capgemini, which the sample cannot separate from it. 2 further firms were named on this question but fell into lower tiers, meaning the sample did separate Merkle from them.

What this page is, and is not

It is a count of how often AI assistants named Merkle when asked buyer questions about Salesforce and CRM implementation partners. Nothing here is a review, a rating, or an assessment of the firm’s work.
Merkle did not submit this listing, was not contacted about it, and cannot pay to change it, move up, or be removed.
A firm named in few responses may still be excellent. Share follows what has been published about a firm online, which is what an AI assistant reads.
Wrong details, or a firm merged with another of a similar name? We fix those.

All firms · All 12 reports