TheShortlist Report

Measured research on what AI recommendsLatest reading

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Firm profile

IBM

IBM was named in 2 of the 6 Salesforce and CRM implementation partners questions measured by The Shortlist Report, appearing in 13 of the 50 AI responses sampled across those questions (26.0%).

As described in the answersHandles complex Salesforce integrations alongside complicated enterprise technology environments for large enterprises.

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2 / 6Questions named in
13Responses naming it
26%Of 50 sampled
1Best tier reached

IBM is strongest on Which Salesforce partners specialize in particular industries?, where it was named in 8 of 25 responses (32.0%), placing it in tier 2 of that report.

Where IBM was named

One row per report in which IBM cleared the reporting threshold. Reports where it was not named often enough to clear that threshold are not listed. Each report states its own sample size and collection window.
QuestionTierResponsesShare
Which Salesforce partners specialize in particular industries?28 of 2532.0%
Which partners integrate Salesforce with other systems?15 of 2520.0%

What IBM gets named for

Across the 6 Salesforce and CRM implementation partners questions measured, IBM is named most often on Which Salesforce partners specialize in particular industries? — it appears in 8 of the 25 ChatGPT responses to that question, or 32.0% of them. Its next strongest question is “Which partners integrate Salesforce with other systems?”, where it appears in 5 of 25 responses (20.0%).

IBM clears the reporting threshold on 2 of the 6 questions. The spread matters as much as the peak: a firm named across several different questions is one an assistant reaches for generally, where a firm named on one is attached to a single specialism.

What IBM’s tier placings mean

On Which Salesforce partners specialize in particular industries?, IBM sits in tier 2 of 2, named in 8 of 25 responses (32.0%). That places it below the leading group on this question, where the top firm was named in 76.0% of responses against IBM’s 32.0%. It shares tier 2 with Capgemini, Cloud for Good, Silverline, Attain Partners, Coastal Cloud, Heller Consulting and Idealist Consulting, which the sample cannot separate from it.

On Which partners integrate Salesforce with other systems?, IBM sits in tier 1 of 1, named in 5 of 25 responses (20.0%). Tier 1 does not mean it was ranked first. It means that at 25 responses, the gap between IBM and the most-named firm in that sample is inside the margin of error, so the two cannot be told apart. IBM shares tier 1 with Slalom, Accenture, Deloitte, Workato, Airbyte, Boomi, Celigo, Fivetran and Informatica, and the order they are listed in is arbitrary.

Where IBM does not appear

IBM was not named often enough to clear the reporting threshold on 28 of the 6 questions: “What are the best TikTok Shop agencies?”, “Which agencies specialize in TikTok Shop affiliate and creator programs?”, “What are the best agencies for TikTok Shop creator sourcing and management?”, “Who can help me set up and manage a TikTok Shop for my brand?”, “What are the best US-based TikTok Shop agencies?”, “What are the best TikTok Shop agencies for a small brand with a limited budget?”, “Which agencies work with supplement, apparel, food and home goods brands on TikTok Shop?”, “Our TikTok Shop sales stalled after a strong first month. Who can we hire to fix it?”, “What are the best Amazon agencies?”, “Who can manage our entire Amazon business for us?”, “Which agencies are best at Amazon PPC management?”, “Which agencies do Amazon listing optimization?”, “Which agencies help brands launch on Amazon for the first time?”, “Which Amazon agencies work with large consumer brands?”, “Which Amazon agencies work with small sellers?”, “Our Amazon account was suspended. Who can help reinstate it?”, “What are the best fractional CFO firms?”, “Which fractional CFO firms work with venture-backed startups?”, “What is the best outsourced accounting firm for a small business?”, “Which fractional CFOs help prepare a company for fundraising?”, “Which outsourced accounting firms specialize in particular industries?”, “Which firms provide outsourced controller services?”, “Who can implement NetSuite or a real ERP for a growing company?”, “Our books are a mess and we have an audit coming. Who can help?”, “Which Salesforce partners work with small businesses?”, “Who can migrate us from another CRM to Salesforce?”, “Which firms provide ongoing Salesforce managed services?” and “Our Salesforce implementation failed. Who can fix it?”.

An absence here is a fact about visibility, not about capability. It means that when buyers put that question to ChatGPT during the sampling window, IBM was not among the firms it reached for — which is worth knowing if that question describes the work you are hiring for, and worth nothing as a judgement of how well the firm does that work.

Firms named alongside IBM

When ChatGPT names IBM, these firms most often turn up on the same questions: Accenture (2 shared questions), Deloitte (2 shared questions) and Slalom (2 shared questions).

That overlap is the closest thing this data holds to a shortlist: these are the firms a buyer asking the same questions is most likely to see beside IBM. It says nothing about which of them is the better fit.

Accenture · Deloitte · Slalom

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